The PLET method for understanding and successfully using Twitter
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The document outlines the P.L.E.T. method for leveraging social media, particularly Twitter, emphasizing its rapid growth and user engagement strategies. Key points include the importance of creating a unique profile, following relevant individuals, and actively posting and engaging with content to build a following. Additionally, it highlights the necessity of measuring interactions and utilizing social media for customer service and reputation management.
![James
Hutto
Managing
Project
Director
Valeo
Design
&
Marketing
516
Tennessee
Street
Memphis,
TN
38103
Tel:
800.647.4552
|
Fax:
800.647.4552
[Email]
james.hutto@valeomarketing.com
[Site]
http://www.valeomarketing.com
[Blog]
http://www.valeoblog.com
@JamesHu;o
@ValeoMarkeSng](https://image.slidesharecdn.com/plet-100127164120-phpapp01/85/The-PLET-method-for-understanding-and-successfully-using-Twitter-55-320.jpg)
The PLET method for understanding and successfully using Twitter
- 12. #1
- 13. #2
- 14. #3
- 15. • 27.3 million tweets per day • 10 Billion Tweets/year • Twitter is expected to be the >irst web service to amass 1 Billion users ‐ by 2013 • As of March 2009, grown 1382% • Caveat: more than 50% of new users who sign up will be off the service in 2 months
- 17. 1. Accounts are free 2. People are talking Customers, Competitors, Potential Prospects, Stakeholders, the World 3. Why not? Twitter is like…
- 18. • Get a unique background • Use a real picture of yourself – Timeless, classic – Don’t change it • Write a compelling bio – 160 characters or less • Serious vs. Fun, Business vs. Personal
- 19. • People who follow you to see your updates (tweets) that you post are your followers • You follow other people to see their posts. These are the people that you’re following So… How do I get followers?
- 20. • Who to follow? – Bloggers you read – Leaders in your >ield – Competitors – Customers – Search by title • Where to them? – Directories: Twollow, WeFollow, Twellow – Services like MrTweet, TweepSearch
- 21. • Post • Listen • Engage • Track
- 23. @ DM # RT
- 24. • Ask Questions • Post news (links), facts, events, comments, etc • Share experiences and opinions
- 25. • Relevance • Timing • Have a strategy with what/when you post • Linking & Credibility • Etiquette • People are skimming! Use Keywords, write a compelling headline
- 26. King
- 28. • Post • Listen • Engage • Track
- 31. • Saved Searches (and much more….) – SocialOomph • Twitter Clients – TweetDeck • Google Alerts
- 34. • Saved Searches • Manages others Social Media accounts (Facebook Pro>iles, Facebook Fan Pages, and LinkedIn) • Support for Twitter Lists • iPhone app will sync your searches
- 35. • Get a Google Account already! • Create Alerts for anything relevant to you – Company name – Competitor names – Personnel Names – Get emailed whenever you get a hit or RSS
- 36. • Post • Listen • Engage • Track
- 37. • Common Sense • Get to the point • Use Keywords “ Be yourself; everyone else is already taken ‐Oscar Wilde
- 39. • Post • Listen • Engage • Track
- 42. Shortened URLs do a lot more than just save s p a c e
- 46. • Customer Service • Reputation Management • Product Promotion & Sales • Event Promotion • Research
- 47. • Twitter can be monitored in real‐time • Instantly reach out to someone who needs help • Build loyalty with your customers by listening where and when they are talking
- 49. If you don’t tell your story, someone else will • Participate • Respond • Promote • Be Human
- 52. • Announce Events & Push Out UpToDate Info. (registration, speakers, topics) • Tweet Your Events Live! – Tell followers to follow tweets before & during event – Utilize a hashtag: # – Share tips and quotes as you hear them • START & HOST the conversation
- 53. TechSmith:Camtasia Listens for any mentions of their product, and asks for feedback & suggestions
- 55. James Hutto Managing Project Director Valeo Design & Marketing 516 Tennessee Street Memphis, TN 38103 Tel: 800.647.4552 | Fax: 800.647.4552 [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com [Blog] http://www.valeoblog.com @JamesHu;o @ValeoMarkeSng
- 56. Slides will be posted on our blog at: www.SMS‐midsouth.org/blog Info about our upcoming workshops and other events will also be posted to the site, and you can sign up for our email list!