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REVIEW ON THE ARTICLE-
A Predictive Analytics
Primer
by Thomas H.
Davenport
A Predictive Analytics Primer
A Predictive Analytics Primer
Important questions to ask your analyst:
• Can you tell me something about the source of data you
used in your analysis?
• Are you sure the sample data are representative of the
population?
• Are there any outliers in your data distribution? How did
they affect the results?
• What assumptions are behind your analysis?
• Are there any conditions that would make your
assumptions invalid?
A Predictive Analytics Primer
IMPORTANCE OF PREDICTIVE ANALYSIS
A Predictive Analytics Primer
A Predictive Analytics Primer
A Predictive Analytics Primer
A Predictive Analytics Primer
MANAGERIAL ASPECT
Every manager needs to appoint an
analytics team especially working on
predictive analytics to foresee the
future growth of the particular
company or business.
A Predictive Analytics Primer
Predictive analytics are gaining in popularity.
But what do you really need to know as a manager in
order to interpret results and make better decisions?
How do your data scientists do what they do? By
understanding a few basics, you will feel more
comfortable working with and communicating with
others in your organization about the results and
recommendations from predictive analytics.
The quantitative analysis isn’t magic—but it is normally
done with a lot of past data, a little statistical wizardry,
and some important assumptions.
A Predictive Analytics Primer
BY- TANAY KARNIK

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A Predictive Analytics Primer

  • 1. REVIEW ON THE ARTICLE- A Predictive Analytics Primer by Thomas H. Davenport
  • 4. Important questions to ask your analyst: • Can you tell me something about the source of data you used in your analysis? • Are you sure the sample data are representative of the population? • Are there any outliers in your data distribution? How did they affect the results? • What assumptions are behind your analysis? • Are there any conditions that would make your assumptions invalid?
  • 11. MANAGERIAL ASPECT Every manager needs to appoint an analytics team especially working on predictive analytics to foresee the future growth of the particular company or business.
  • 13. Predictive analytics are gaining in popularity. But what do you really need to know as a manager in order to interpret results and make better decisions? How do your data scientists do what they do? By understanding a few basics, you will feel more comfortable working with and communicating with others in your organization about the results and recommendations from predictive analytics. The quantitative analysis isn’t magic—but it is normally done with a lot of past data, a little statistical wizardry, and some important assumptions.