A presentation on "How to make a presentation"
18 likes5,918 views
This presentation outlines key strategies for creating effective presentations, covering preparation, execution, and delivery. It emphasizes the importance of storytelling, understanding the audience, and using visuals instead of cluttered slides. The guide also includes practical tips on design elements, body language, and summarizing key points to enhance audience engagement.
A presentation on "How to make a presentation"
- 1. A presentation on how to make a presentation
- 2. They say.. If you don’t have a powerpoint, you don’t have a point! and No point making a powerpoint, if you don’t have a point!
- 3. Agenda We will discuss about the things to do.. • before you start making the deck • while making the deck • before presenting the deck • while presenting the deck
- 4. My Guarantee: You will take back at least 1 idea that will help you make your next presentation better
- 5. Agenda We will discuss about the things to do.. • before you start making the deck • while making the deck • before presenting the deck • while presenting the deck
- 6. Create a storyline Zero down on the information you want to communicate Understand your audience Break down the information into logical pieces Connect the pieces into a story
- 7. Zero down on the information you want to communicate Let’s say I have to present a quarterly performance review to a client who is an electronics e-retailer. The information that I want to communicate is: We are falling short of revenue targets
- 8. Understand your audience My audience is going to be CXOs My takeaways: • The deck needs to be at a strategic level • It needs to be up to the point without unnecessary execution details
- 9. Break down the information into logical pieces We’ll break down our message into: • Traffic performance • Revenue performance • Analysis
- 10. Connect the pieces into a story My storyline would look like: We have over-achieved our traffic targets • • Key strategy to drive traffic Channel wise traffic growth chart but are falling short of our revenue targets • Channel wise revenue growth chart as our products are not priced competitively • • • Conversion rate chart Heat map report of site Price comparison table of top 10 products with key competitors
- 11. Agenda We will discuss about the things to do.. • before you start making the deck • while making the deck • before presenting the deck • while presenting the deck
- 12. Determine how the deck is going to be delivered If you are going to present If you are going to send it it • Slides should not tell the whole story • The whole story needs to written on the slides • Slides should only act as supporting material • Slides will be text heavy
- 13. People remember stories and not data Do you remember that Kumble took only 1 wicket against West Indies at Antigua in 2002? Or do you remember that Kumble bowled with a fractured jaw and picked up the wicket of Brian Lara?
- 14. If sharing data, add source to add credibility There is a place called “Santacruz” in every country on this planet Source: Wikipedia This is a made up fact
- 15. Avoid raw numbers, use charts instead You’d prefer this? Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 100 130 170 220 280 350 430 520 550 570 580 580 Or this? 700 600 500 400 300 200 100 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 16. Use an image only if it complements the message
- 17. and not for decoration.. The impossible can always be broken down into possibilities
- 18. Use diagrams to represent complex thoughts Retention Marketing Get the Prospects Convert them into Customers Make them loyal Advocates Word-Of-Mouth • SEO • PPC • Social Media Updates Most businesses focus here • Conversion Rate Optimization • Reputation Management • WOM • Retention marketing But the whole game is here Iksula Digital Marketing Framework
- 19. Each slide should have a take-away Oct-95 Jul-98 Apr-01 6-10 Jan-04 4-5 Oct-06 1-3 Age Jul-09 Apr-12 Dec-14 A B C D E F G Keywords in top 10 v/s age of site H I Brand “I” ranks 3rd amongst competition even though it was the last to enter the ecommerce space
- 20. Aesthetics • Fonts • Colours • Alignments • White space • Pictures should be pleasing and consistent
- 21. Avoid too many animations • Distracts without a reason • Might create a problem if someone else if operating the computer as he would not know if more items are left on the slide
- 22. Try to break monotony • Add humour wherever possible • Ask questions • Add Audio-Video content if possible If you are using audio: • Make sure you check availability of audio system at the venue • Do test it before actual presentation
- 23. Use language which the audience can understand • A programmer would not understand the meaning of CPA and CPC • A marketer would not understand the meaning of server-side v/s client-side
- 24. Provide a summary if you have talked about a lot of points Eg: A summary of action items for next quarter: • Increase revenue by 20% • Reduce costs by 5% • Launch phase-I of xyz project • Revisit resourcing of admin support team
- 25. Agenda We will discuss about the things to do.. • before you start making the deck • while making the deck • before presenting the deck • while presenting the deck
- 26. Before you present the deck • Check spellings and grammar • Test run your deck to see if everything appears the way it is meant to • Use speaker notes to note down points you are going to talk about • Practice
- 27. Agenda We will discuss about the things to do.. • before you start making the deck • while making the deck • before presenting the deck • while presenting the deck
- 28. While you present the deck • Communicate through body language – Eye contact – Hand Gestures – Movement on dais • Be confident but humble • Modulate your voice for emphasis – Volume – Tone – Pace – Pauses • Use examples which the audience can relate to
- 29. Thank You! So what idea are you taking back with you? Neerav Parekh neerav@iksula.com @neerav_parekh