A Priming Primer - Tony Barnhart
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This document discusses priming and three experiments on priming. It notes that processing is enhanced for stimuli we've experienced before and a stimulus activates related concepts in the brain. The first experiment found that subliminally priming people with the word "rats" increased negative perceptions of a political candidate. The second experiment involved priming participants with numbers or sounds drawn/said in the air to see if they could identify the primes. The third section discusses ways priming can be used, such as through nods, images or objects.
A Priming Primer - Tony Barnhart
- 1. 1 Act I: An Experiment
- 2. 2 Act I: An Experiment
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- 9. 9 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
- 10. 10 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
- 11. “…a brand new color television…” 11
- 12. “…a brand new color television…” 12 What number did I draw in the air?
- 13. “…a brand new color television…” 13 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
- 14. “…a brand new color television…” 14 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
- 15. Screen grab from 2000 RNC ad (presented for less than 150 ms) 15
- 16. 16 The word “rats” was, “a visual drumbeat designed to make you look at the word bureaucrats.” - Alex Castellanos, ad creator http://news.bbc.co.uk Weinberger & Westen (2008) • Subliminal presentation of “RATS” increased negative perceptions of a fictional political candidate.
- 17. 17 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
- 18. 18 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
- 19. 19 Kay, et al. (2004)