A Survey of SM usage in the workplace - Preliminary Findings
Download as PPT, PDF0 likes401 views
The document summarizes the preliminary findings of a survey on social media (SM) usage in the workplace. It found that over 86% of respondents are using SM for work purposes, mainly networking sites and blogs/microblogs. While many companies have no formal policies for online business activities, most allow all staff access to SM. Respondents indicated SM is primarily used for marketing. The survey revealed little difference between public and private sector SM usage, though private sector uses more tools and microblogging. Intellectual property concerns were limited, focused on copyright. Marketing/communications departments most champion SM adoption.
![www.twintangibles.co.uk [email_address] @twintangibles](https://image.slidesharecdn.com/20101201twintangiblesbarcamp-110328184814-phpapp01/85/A-Survey-of-SM-usage-in-the-workplace-Preliminary-Findings-19-320.jpg)
A Survey of SM usage in the workplace - Preliminary Findings
- 1. A Survey of SM usage in the workplace - Preliminary Findings Contact us +44(0)7717714595 www.twintangibles.co.uk info@twintangibles.co.uk cc-by-nc twintangibles 2011
- 2. Main areas of interest Identification of broad trends in the adoption of Social Media in the workplace. Are there geographical / sectoral differences?
- 3. Main areas of interest Implications for: Intellectual Property (IP); are SM a threat? Intellectual Assets (IA); do SM offer new models for generation/harnessing of a company’s IA?
- 4. Main areas of interest SM represents a major technical development for the KM community. Are the KM community using/championing it?
- 5. The Survey 6 week sample: February to March 2010 Survey Monkey 21 questions 3 sections Awareness and Use of Social Media; Intellectual Property Considerations; Intellectual Assets Considerations Prize draw
- 6. Results 134 completed responses Multiple sectors and geographies. Public, Private and Third sector
- 7. Results 86.3% are using SM in the workplace for work-related purposes. 81.9% using networking sites such as Facebook, Linked In and Bebo 48% Blog, 49% Microblogg/Tweet
- 8. Results 41% of companies have used these tools for more than 2 years 68% have been using them for between 1 and 2 years
- 9. Wide Access 74% of responses stated that all staff are allowed access to SM within the work place for work related purposes. 71.1% have not introduced policies and/or guidelines for conducting business practice online.
- 10. What is it used for? 61.2% say majority of the use is for marketing purposes A large percentage of respondents believe that SM helps to exploit their intellectual assets.
- 12. Crowdsourcing Just over 50% familiar with the concept of user generated content and co-creation and crowdsourcing. Very little evidence of activity in this area
- 13. What about IP? 76.3% did not have concerns with disclosing their company’s intellectual property Main area of IP concern was Copyright
- 14. Who is leading the charge? 25% felt that Marcomms were the key players in introducing and championing the use of SM. 17.5% felt Sales were, or are, the key champions. 11.3% KM Within the public sector KM behind IT
- 16. Public/Private sector divide Little differentiation between public and private sector. Some differences in the tools in use by each sector Private sector seem to use micro blogging more than formal blogging Private sector appears to use a greater variety of tools.
- 17. Other surprises Less than 50% declare they use Wikis in the workplace Less than 25% marked the use of social bookmarking. Low levels of use of SM applications for internal KM initiatives.
- 18. Papers have been presented at International Forum on Knowledge Asset Dynamics (IFKAD) Matera, Italy 24-25 June 2010 11th European Conference on Knowledge Management (ECKM) Universidade Lusíada de Vila Nova de Famalicão , Famalicão, Portugal 2-3 September 2010