A unified platform to build Digital Experience from Content to Commerce to Personalization.
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The document outlines the evolution of digital transformation and the emergence of Digital Experience Platforms (DXPs) over time, notably shifting from linear user journeys to a more integrated, multi-channel experience by 2019. It highlights EZ's role in this transformation, showcasing its global reach, partnership network, and key technological offerings that address challenges such as vendor lock-in, security, and scalability. Additionally, the document references various organizations that successfully implemented these technologies, emphasizing the importance of a unified experience in both content and commerce.
A unified platform to build Digital Experience from Content to Commerce to Personalization.
- 1. With the support of eZ Roadshow & Diginight 2019 October 3 - Madrid Bertrand Maugain bertrand.maugain@ez.no Jean-Claude Pitcho jc.pitcho@ez.no
- 2. 2 www.ez.no
- 3. www.ez.no www.ez.no3 New York Paris Skien Oslo Tokyo Lyon Cologne Katowice London Krako w 45.000+ Community Members 85+ Employees 250.000+ Installations 85+ Partners 5M+ Downloads Users in 160 Countries Commercial Open Source 500+ Enterprise Customers Global operations, locally driven by partners
- 4. Same belief about Content
- 6. 7.7 years
- 7. 7 www.ez.no Proven by our existing clients
- 8. The framework we embraced became the standard and the best performing framework
- 10. 10 www.ez.no Engage Transact Service 2004: User journeys were linear, happening in silos After-sales process Physical World Marketing website Commerce website Digital World
- 11. 11 www.ez.no Engage Transact Service Digital World Web Unified Experience Social Mobile 2019: Not linear, happening across channels, no silos Physical World Unified Experience POS Warehouse Tech Services
- 12. www.ez.no Digital Transformation is about breaking silos Data Organization & culture Technology
- 13. 13 www.ez.no Digital Transformation (2004) Engagement CMS, Social, CXM, Marketing Automation, Bots, Livechat, Email, MarTech Transactions e-Commerce Platforms, Marketplaces, Business Specific, Bespoke Solutions ERP CRM DMP AI ETL BI Data
- 14. 14 www.ez.no Digital Transformation (2019) Data Unified Experience from Engagement to Transaction
- 15. 15 www.ez.no The rise of the Digital Experience Platform (DXP)
- 16. 16 www.ez.no Challenges of the Digital Experience Platform (DXP) • Lock-In? • Security? • Scalability? • Distribution? • Time to Market? • Bus. Processes? • CI/CD/DevOps?
- 17. #1: Independence from Vendor Lock-In
- 18. #2: Extremely Secure Websites. References: National Police (FR), SwissLife Insurance (CH), Caisse Epargne (FR, 120 M monthly page views)
- 19. #3: High Scalability Ref.: Credit Agricole (top 10 EU bank) CA template (500 pages, 10 reporters) LCL implementation (50 URLs) Multi Site Demo Ref.: Whirpool (33 countries) Kitchenaid (33 countries) Hotpoint (31 countries) Indesit (30 countries) Bauknecht (8 countries) Ref.: William Reed Business Media Ref.: City of Hannover (DE) Baker Library at Harvard Business School Content Tree Demo
- 20. #4: Short Time-To-Market for Content and Commerce References:Bürkert Fluid Systems (DE), The EconomistSubscriptions 100+ other references Content and Commerce Demo
- 21. #5: Multi Channel Rich Experiences Reference: American Museum of Natural History
- 22. 22 www.ez.no The rise of the Digital Experience Platform (DXP)
- 23. Questions & Answers Bertrand Maugain bertrand.maugain@ez.no Jean-Claude Pitcho jc.pitcho@ez.no