A W T Video On Net Rome2007
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The document discusses the AWT (Agence Wallonne des Télécommunications), a Belgian government agency, and its plans for "AWT TV", an internet TV channel. It notes that AWT already produces video content and the study they conducted found that video is an underutilized communication channel on the web. AWT TV will allow them to increase their video output and reach new audiences by streaming content on their website and exploring partnerships with other media organizations. Challenges include the time and resources required to produce high-quality internet TV content on a regular basis.
A W T Video On Net Rome2007
- 1. Future Visions of Internet TV. Point of view & usages of video channels @ the AWT (a Belgian Government agency) Europe 2007 ROME-ITALY Eng. Zaccone Carmelo Expert en Télécommunications et Technologies de l'Information Agence Wallonne des Télécommunications A agency of the Belgian Walloon Governement ( www.wallonie.be)
- 2. AWT in a nutshell: an agency of the Belgian Walloon Government Convergence and diffusion center for ICT in the Walloon Region of Belgium (« all online» strategy). The AWT produces, gathers and federates ICT contents and services. The portal is at the same time a project of contents and a technical demonstration The AWT has huge knowledge in the fields of online publication and information dissemination ICT reference Newsletter ( size 9-10k ) AWT Portal : 3,5 millions pages seen/year ( be 66%, fr 19%, us 1%, ca 2%, other fr 10%,rest 2% )
- 3. AWT, an agency of the Belgian Walloon Government Observatory and ICT diagnostic center Technology & Legal watch center Service center for the enterprises of the ICT sector Information Collaboration Leadership Portal www.awt.be Main diffusion channel of the AWT services Participation (conference, fair, workshop, …) government (RW), public sector, entreprise, citizen, etc. Promotion Why? How? With who?
- 4. AWT E-gov research result: Video & Internet TV are the new era’s channels Early 2006: Government charged AWT of a « Multi-Channel Study » for E-GOV: What’s more than ‘traditional web’ as communication & dissemination channels ? Study investigated: Web 2.0; Mobile Technologies; Digital TV; Voice, Video Cast/InternetTV, Collaboration/IM/Presence & 3D Technologies Official resulting report given to authorities is open and freely available @ www.awt.be/easi Investigation showed that Video is a particular communication channel with interesting properties still unexploited on the Web
- 5. AWT ‘s mind is not ‘writing only’, it’s putting the hands in engine Government missioned AWT because of his known forward looking’s mind Mobile portal content ( also in i-mode ) Dynamic content depending on the used device/browser RSS feeds ( i-tunes also supported) : news, podcast and video … AWT TV was born as an implicit migration of the videocast content toward an next gen ‘Internet TV’ channel
- 6. AWT TV genesis AWT ‘s video related activities AWT ‘s mission is to promote ICT and disseminate technologies and their usages *CD-Rom « Petits et grands, tous devant l'écran » Helping Young and old to the Usage of ICT & Internet Upcoming Hybrid (PC & TV) DVD-Rom *CD-Rom « Premiers pas dans les TIC » Video Campaign « Juliette Reine du net » Traditional TV channel (On RTL-TVi: country’s main FR channel) Next Gen TV: Sony PSP, IPod video & Internet Streaming Digital photo & Online service, e-ID, Multimedia on Internet, E-commerce, Internet banking, Open Source, etc
- 7. Why own Internet TV ? AWT TV is the concretization of Juliet RSS videocast success Increase of self produced video content AWT interviews @ Tradshows (eg: Oriane Garcia: Caramail/Lokace) AWT press conference with Minister AWT extended ‘SME vigie’ services: Video Testimony … AWT.be/mobile was the first mobile portal of the Belgian Government and now AWT TV its first Internet TV
- 8. AWT Web2.0 service for Belgian SME Vigie service public service for SME acting in ICT Improving company’s presentation thru testimony on successful projects involving new ICT technologies
- 9. Why own Internet TV ? Experts results on E-Gov Study Everyone can produce high valuable video content Download speed is not a barrier: Broadband Web video Producer understood Internet Video is not only post stamp format PC browser is still the main platform but others consumption channels arises : mobile, setupbox, gaming devices (PSP, XBOX, PS3), multimedia device (IPod, Zune, N800, etc) Increase usage of alternative access-networks with different properties (BB is <> than WiFi, DVB-(T/H/M), UMTS, HSxPA or 3G) http://www.awt.be/web/img/index.aspx?page=img,fr,vid,000,000 http://vpod.tv/awttv/240124
- 10. Why own Internet TV ? TV thru IP enable a return channel! Stream may be also generated from the ‘viewer’ to the ‘producer’: 2 Way video! Next to video, data may be exchanged: chat, IM, picture, files, survey answers, etc Internet TV enables more flexibility than ‘ private’ Digital TV (eg. BelgacomTV, TELENET idTV) ‘ private’ mobile Walled garden Portal (eg. Vodafone Live) No necessary need of a Media Partner, Internet is the Entry Door
- 11. AWT TV is a Communication Channel on his own @ Our agency Introducing new kind of white paper ( white video ) « Expert at the Whiteboard »: 3 min. video to present a technology (Same concept as ZDNet@Whiteboard) The father of multiple Sub Channel « Thematic TV »: storyboard of subject related video content ( security, mobile, voip, ebusiness, elearning, etc ) Introducing new kind of expert mission’s report « Multimedia Reportage »: Video reportage suits better on some mission (trade show, fair)
- 12. AWT TV is a Communication Channel on his own @ Our agency Live stream (upcoming) *« Webcast »: Opening AWT Conf., Workshop, Meeting to who’s interested from remote. *« Travel with an Expert »: Opening AWT expert ‘s outside missions to our audience ‘ Show’ with the AWT Staff live from an external event to enable one to be virtually present @ the event while @ home or office View/Listen to AWT show’s visit BUT also enable one to ‘come on stage’ and ask question to someone on a booth! *« Ask an expert »: 30 min. interactive live stream on « a dedicated subject » to enable one to get information/advise from an AWT expert. (Same concept as CiscoNetworkers)
- 13. AWT (Internet) TV challenges Own TV is not only a matter of money but also TIME and Staff ( not a simple Webcam on a beach )! Regular videocamera & webcam is enough to generate web, mobile, ‘palm sized’ contents Professional (even HD) hardware/software may be required if you target additional media channel partner for your Internet TV Past was putting a regular TV channel on Internet Present is putting an Internet TV channel on a regular TV thru setupbox (eg MCE) or digital TV provider (DSL, coax) Remember Internet TV SHOULD not stay a Post Stamp format! Produced content should be relevant and of interest for our audience!!! Speaking language is a problem for all Internet TV: Internet = Worldwide but English or French is not
- 14. AWT TV directions, Conclusions We do reach a large amount of content. Actual opportunities are to partner with other prosumer media organizations to share productions partner with traditional media actors (mobile operator, TV / digital TV producer) Increasing our Web 2.0 platforms usage ( ustream, vpodtv, blogtv, podshow, mogulus, etc ) Introducing AWT TV in Multicast ( BELNET=Research Network ) and over IPv6 Clearly investigating how to enable our content as viral media increase web referencing thru the creation of ‘embed code’ to enable content outside awt.be: your blog, website, …