A2 evaluation help
- 1. A2 Evaluation How to get 20/20
- 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? • You could: • Create a 9 frame card with 9 images demonstrating 9 ways that your film uses, develops or challenges conventions of other music videos (you should be thinking of camera shots, types of edit and mise-en- scene elements that clearly indicate your genre)
- 3. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? • You could: • Create a director’s cut where you freeze-frame images from your video and split-screen them with images which inspired you from real media products. You can record yourself discussing you feel this edit/shot size/camera movement or mise- en-scene element has created a representation of your artist to his/her fanbase.
- 4. 2. How effective is the combination of your main product and ancillary texts? • This question is asking you to think about how you created a marketing campaign for your artist. You need to consider such elements as: • your choice of font (consistent across all 3 texts) • the mode of address (way you speak to the potential purchaser on the website and on the digipak) • the camera - close ups? • the mise-en-scene elements you have used to sell your artist (eg. locations selected, colours used, costumes, props, positioning in the frame, body language, facial expressions)
- 5. 2. How effective is the combination of your main product and ancillary texts? • You could: • Create a prezzi indicating how all three products create the same representations
- 6. 3. What have you learned from your audience feedback? • This is asking you to reflect upon the results of your original questionnaires (demographic and psychographic), and your vox pop videos. • You should include: • screen shots from your SurveyMonkey responses • Clips from your original audience video with examples from your final video/digipak/website meeting their expectations • screengrabs from marketing packs of magazines in which your artist may appear in an interview (proving you understand exactly who your audience is)
- 7. 3. What have you learned from your audience feedback? • You could: • Show a first draft cut to a fan of your artist. Ask them what they like about it and what they feel could be improved. • THEN IMPROVE IT!
- 8. 4. How did you use media technologies in the construction and research, planning and evaluation stages? • This is asking you to consider how effectively you have used new media technologies in your work. Think about how you used: • your blog (embedding videos, uploading location research, call sheets, casting ideas, props etc and how that helped you be more organised, creating an animatic, using YouTube to watch existing videos, using SlideShare to look at other students’ work etc) • using your iPhone (for weather updates, research on events you wanted to film at, contact between crew members etc - emailing locations for permission etc) • using a digital camera (ease of uploading images, ability to focus pull, good in low level light etc) • Use of Final Cut Pro (be specific in terms of which editing techniques you used) and Photoshop (colour balance/cropping for the digipak etc, how did you specifically change your merchandise page on your website etc to give your artist a brand image) • New Media Technologies for your Evaluation - eg. prezzi, garageband, SlideShare, FinalCut Pro.