Candi A2 evaluation guide
1 like8,023 views
This document provides guidance for students on writing an evaluation for their A2 Media Studies course. It outlines that the evaluation is worth 20 marks and research and planning is also worth 20 marks. Students must blog their individual evaluation using available digital technologies like links, images, and videos. They must answer 4 questions, using different technologies appropriately for each question. Thorough planning of responses is essential. The document provides details on what should be covered for each question and suggests possible digital technologies to use.
Candi A2 evaluation guide
- 1. A2 Media Studies – Guidance for writing your Evaluation Your evaluation is marked out of 20 marks. Your research and planning is also out of 20 marks. You will individually blog your evaluation and must make the most of digital technology that is available, such as links, images and embedded video. You must answer all four questions that are set out below. Don’t overuse the same piece of digital technology and make sure that you are using technology that is appropriate for the question. It’s ESSENTIAL that you plan your response to each question before you start. Think carefully about which piece of tech you feel works the best for the requirements of the question (e.g. using prezi for question 1 or 2 possibly won’t work as well as other technology given what the question is asking you to do). Question What should you cover? Digital Technology – some suggestions Question 1 In what ways does your media products use, develop or challenge forms and conventions of real media products? Don’t forget to write about your ancillary products too! Music video AND Ancillary: Focus on forms and conventions of music videos – look back on your blogs on Vernallis and Goodwin. • Identify which of their main ideas you’ve followed in your video. • Which video(s) were you influenced by and why? Present screen shots from your video next to screen shots from real videos to illustrate this. • What aspect of the video influenced you - was it the editing, use of camerawork, or perhaps the some other aspect of its visual style. Present clips from your video alongside clips from real videos using Camtasia. • Did you decide to challenge the conventions of the genre of video for some reason? Be specific and detailed about this. Don’t forget that you must also refer to your ancillary products too: • How conventional are your ancillary texts? • What conventions did you decide to use and which did you decide to challenge in some ways? • Provide screen shots of real ancillary texts alongside your ancillary texts to illustrate how you’ve used conventions. • Upload your music video to youtube (minus the sound-track) using the class username and password for the blog and use google annotations to provide an explanation of how your have used conventions of music videos. (This bit can be done as a group). • Screen casting using Camtasia comparing clips from your video with shots from real music videos; comparing your ancillary work with real examples. • Links to youtube videos (including the timings) that have influenced you – or ideally embedded video clips. • Screen shots from videos that have in some way influenced you alongside screenshots from your own video – showing how you have either used, developed or challenged ideas. • Images of ancillary texts that have influenced the style and design of yours. • Video clip of yourself discussing this question, or a voice over explanation over video of the videos that influenced you.
- 2. Question 2 How effective is the combination of your main product (video) and ancillary texts (digipak /band website/advertisement)? A successful music video will make clear visual links between it and its ancillary products. • Look back on your blog about synergy – how did you plan to use synergy in your production pieces? In this question you must examine how well you think your promotional package does this. • What aspects of the video link with the ancillary texts? • How can your audience recognise them as linked products? • How successful do you think your main and ancillary texts are? • Do you think your target audience would be attracted to them? If so why? If not, why? • Compare with existing products to illustrate how you’ve used synergy. • Collage or mural of the visual links using images of your ancillary and your embedded video from Vimeo; • Screen shots illustrating the direct visual links between the products; • Links to work that influenced you. • Video clip of yourself addressing this question. • Screen casting demonstrating how you’ve used elements of real ancillary texts in your production work. • Thinglink collage or Padlet collage Question 3 How did you use media technologies in the construction and research, planning and evaluation stages? This question is asking you HOW you used technology – it’s not asking you to just list the pieces of tech that you used. NB – a Tripod is NOT a piece of TECHNOLOGY!! Remember to think about all aspects of media technology that you’ve used during this project: • brand ne state of the art video cameras – using memory cards; • blogger- research, planning and evaluation; • apps and websites used in conjunction with blogger to display your work; • twitter and Instagram to keep your teachers updated with your filming progress; • internet for research purposes – think about the sites that you’ve used such as YouTube etc; • Photoshop and/or InDesign and/or Wix/Weebly for the construction of your ancillary products – remember which packages you’ve used for which product as these are two very different programmes! • Premiere Pro for editing – did you use any particular effects, for example? o Green screen DO NOT USE PREZI for this question. • Screen casting demonstration of you using a particular edit in PrPro or Photoshop/InDesign; • Screen shots of editing screen in PrPro illustrating how you have used a particular edit or function of the package. • Screen shot of Photoshop/InDesign/Wix/Weebly showing how you constructed your ancillary texts. Don’t forget that you’ve also used blogger itself. Make sure that you’ve embedded your animatic or digital storyboard. • Voice-over in place of written text could be used – you could record a voice-over that explains how you used the technology that can be placed over a small video of the technology
- 3. Don’t forget to write about your ancillary production work too! o Colour grading • Did you make an animatic and a digital storyboard? in question. • Time Toast an account of the development of the use of technology in all stages of your production work. Do not just put lots of pictures of the various pieces of software/equipment that you used – you must say HOW you used it. Question 4 What have you learned from your audience feedback? You must include audience feedback on your ancillary products too. • Start by looking back at the feedback you got during the editing process (including the rough cut screening) and reflect on the changes that you made to your final edit in light of this. Think about why you made the changes and how important the audience feedback was for you. • How did the audience in the cinema react to your video? Analyse one or two comments that you received during the class analysis of the videos, focusing on potential changes or improvements – how could/would you change your product in relation to this feedback? It is important that you think about what you have learned about what your audience said about your products and not simply listed what they say! Really reflect back on whether it makes you look at your products in a different light. • Think about the reaction that your video got when it was screened in the cinema. • Show your ancillary work to its target audience – ask them what they think works and doesn’t work. Ask your audience how effectively you’ve incorporated synergy into your production pieces. • Link to Vimeo with audience ratings. • Vox Pops of audience feedback on your video. Try and record people’s reactions to your video during the cinema screening or outside the cinema at the end. • Include your own comments on people’s reactions – remember the question is asking you what you’ve learned. • Make a short documentary about your trip to the cinema – on arrival, the reaction of the audience to your video when they watch it and the reaction of the audience after the screening. • Record your audience responding to your ancillary products. Upload your ancillary products to a fan-site and ask for feedback on its effectiveness.