Advanced portfolio evaluation questions

Advanced Portfolio
Evaluation
Ancillary/ main

Evaluation
 Evaluate - What does it mean?
Judge
assess the value of
examine carefully
appraise
consider the strengths and weaknesses

Assessment weighting
 Planning and research 20 marks
 Short film 40 marks
 Poster 10 marks
 Review 10 marks
 Evaluation 20 marks

The four questions that must be
addressed in the evaluation are:
1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
2. How effective is the combination of your
main product and ancillary texts?
3. What have you learned from your audience
feedback?
4. How did you use media technologies in the
construction and research, planning and
evaluation stages?

Question 1.
 In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

What is the question asking you?
What is it asking you in plain speaking?
 Do the products that you have made resemble real
examples from the media in style and content?
 Do you try to do something a bit different with your
products? Do you challenge, break or overturn the
typical expectations?
 You will also need to explore why you did this? What
was the intended effect.

Media conventions
The typical elements you expect to find in a
given type of product
You need to think about:
 Format
 Structure
 Style
 Content
 Media language

Advanced portfolio evaluation questions

Exploring conventions
 Media products from the same genre share common features or
conventions which are recognised by audiences.
 We all have certain ideas of what a horror film would be like, or a
film poster or what a film review would contain. These ideas are
based on our previous experience of these products/texts.
 These conventions will differ slightly in different products or texts
depending on the context, purpose and audience
Eg a film review in Empire will be different to one in Little white Lie
Eg A teaser film poster will be different to a full theatrical poster.

Changing conventions
Genres are never static. The typical
conventions of media products can change
over time.
This may be because :
 The genre had become stale or irrelevant and creative film makers
sought to revive or improve it
 It reflect changes in society and values eg
 Technology has changed

Apply to your work
 Before you consider the conventions you
have used you need to think about and
remind yourself of:
 The type of film you were trying to make
 The audience for the film
 The context that the film/poster/review will be seen in

Real/usual examples – typical
conventions
My work
Have I used/developed or challenged? Why?
Short film
Format
Length/genre/narrati
ve/ending/characters
/titles
Genre
Narrative
themes
Characters
Settings
endings
Film poster
Images
text
Layout
Tagline
Colours/fonts
Teaser or theatrical?
Magazine film
review
Images
text
Layout
Tagline
Colours/fonts
Reviews generally….
Little white lies
I had to try to replicate the typical coventions of
Liittle white lies so I…

Blog entry
 How can you complete this and convey the
information in an interesting way?
 Analysis of screen shots [ taken from film]
 Directors commentary style video/ audio track
with link embedded to Blog]
 Written summary of overall summary points
 Comparison with other real texts through
pictures and clips
 Decide and complete your Blog!

Question 2:
 How effective is the combination of your main
product and ancillary texts?
 For this coursework you were asked to
produce three linked products.
 You now need to explore the links between
them and how effectively they work together.

The poster
 How is it linked to the film?
 How does it promote the film?
 What aspects of the film does it focus on?
 How does it take the codes and conventions of the
film into its design? [ images/ language/
fonts/colours etc]
 How does it convey the genre?
 Give specific examples for each point.
 What audience[s] does it target?
 Can you tell it is a poster for your specific film?
 Did your audience feedback support that?

The Review
You were given a specific publication for your
review and had to emulate its style in your
review
 Was the magazine appropriate for your film?
 How does the review promote the film?
 What aspects of the film does it focus on?
 How far does your review reflect the real
strengths and weaknesses of your film?
 Give examples to back up the things you say

Summing up…
 Do the three products work together and
support each other. Do they look like they
share the same concept?
 BLOG
 How can you cover this and avoid too much
text?

Question 3
 What have you learned from audience
Feedback?

Why is audience feedback important in
the Media?
Huge amount of research goes into any
potential new media product before it is
actually made or marketed
Why?
 Make/ save money
 Find out what audience wants
 Tailor product itself to a specific audience
 Improve any weaknesses
 Help to devise a successful marketing campaign [ where when how
to advertise]

What types of feedback?
 Box office
 Critical recepetion/ reviews
 Questionnaires/ surveys
 Focus groups
 Test audiences
 Website tally
 Forums
 Social network sites

What can you do?
Film
 Peer assessment Screening
 Test Audiences
 Focus group of target audience
 Youtube/ blog feedback
Poster / review page
 Focus group of target audience
 Questionnaire
 BLOG feedback

Analysing results
 How will you analyse your results?

How useful to you?
 How useful was the feedback to you as an
individual/ group in completing the project?
 How could this feedback help you if you were
in a real Media context?

Blog entry
How will you present your finding?
Not just all text!!!
 Charts/ graphs/ pie charts?
 Vox pops of responses
 Sample questions
 Video snippets of focus group?
 Rating system?

Summing it all up in the blog entry
 Why is audience feedback important in the Media?
 What types of feedback are possible? Strengths and weaknesses of each?
 What did you do to get feedback? Discuss your methods .
 What did you find out? Analyse the results.
 How useful was the feedback to you as an individual/ group in completing the project?
 How could this feedback help you if you were in a real Media context? How could it have been
improved and made more useful?
How will you present your finding?
Not just all text!!!
 Charts/ graphs/ pie charts?
 Vox pops of responses
 Sample questions
 Video snippets of focus group?
 Rating system?

Question 4:
How did you use new media technologies in the construction and
research, planning and evaluation stages?
You need to show in your blog post:
1. Your knowledge of the impact of new media technology using
key terms
2. How you used technology in your production work, the
hardware, software, skills, creativity, problems etc

Web.2.0 and 3.0
 http://www.youtube.com/watch?v=F_nbUizG
eEY

New Media technologies
What are the trends eg
Miniturisation, portability
Advantages/
drawbacks?
Creativity, authorship,
intellectual property rights,
privacy
Impact on media
industries/ audience?
Synergy
Convergence

Key terms
Digitalisation
 Digitalisation has brought about some major changes in the way that media
industries are structured and operate:
Media convergence
 Technologies are converging [ coming together] a phone is no longer a
phone it’s a camera, an internet device an MP3 player etc. If data is all
digital it can be delivered/ accessed through the same hardware/ delivery
system.
 This in turn means that the industries and companies themselves are
converging. The media now comprises of a handful of major multinational
conglomerates that own a range of cross media interests eg Time
warner, News corporation, Sony. They won film companies, music
labels, games companies etc
Synergy
 This refers to the process of creating ideas and concepts which go across
different media platforms which then cross fertilise and advertise each other
eg Franchises like Batman

Using new Technology Hardware/Software
Skills [creative/technical]
Process/ ways of working [Individual v collaborative]
Your specific input/ role/skills
production
post production
distribution
evaluation

Blog post
You now need to decide how to present the following information on your blog
how you used digital technology in your production work
How this reflects wider media practice
How can you show this on your blog in an interesting and creative way? In a
technology question we need to be fully exploiting the technological of the
blog!
You challenge is to do this using only :
A mobile phone
PC/mac
Pen, paper, pens, scissors
GO CREATIVE!!!!!!!

Media technology links/timeline.
 The history of the media has been to some extent the history of technological
development.
 http://www.cemp.ismysite.co.uk/timelines/media/
Case study apple
http://www.youtube.com/watch?v=B0mvp-J3NH4&safe=active
Web 2.o
http://www.youtube.com/watch?v=B0mvp-J3NH4&safe=active
Web 3.0
http://www.youtube.com/watch?v=F_nbUizGeEY
Think of examples of how new technologies have changed the way people work/
socialise/ communicate/ create
An over view:
http://www.youtube.com/watch?v=6ILQrUrEWe8

Impact of New Technologies
 "We are witnessing the evolution of a universal interconnected network of audio,
video, and electronic text communications that will blur the distinction between
interpersonal and mass communication and between public and private
communication"
 Neuman argues that New Media will:
 Alter the meaning of geographic distance.
 Allow for a huge increase in the volume of communication.
 Provide the possibility of increasing the speed of communication.
 Provide opportunities for interactive communication.
 Allow forms of communication that were previously separate to overlap and
interconnect. ). W. Russell Neuman (1991)
Debate now centres around ...
 is the media becoming more democratic with more power to people
 Or are the huge multinational conglomerates carving up and dominating global
communication

Advanced portfolio evaluation questions

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