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ANSWERING
QUESTION 1A IN
  THE EXAM
The Five Areas
Digital technology
Research and Planning
Conventions of Real Media
Post-Production
Creativity.

Two of these will be combined.
Past Questions

• Describe how you developed research and
  planning skills for media production and
  evaluate how these skills contributed to
  creative decision making. Refer to a range of
  examples in your answer to show how these
  skills developed over time.
• Describe the ways in which your
  production work was informed by research
  into real media texts and how your ability
  to use such research for production
  developed over time.
• Describe how you developed your skills in
  the use of digital technology for media
  production and evaluate how these skills
  contributed to your creative decision
  making. Refer to a range of examples in
  your answer to show how these skills
  developed over time.
• Explain how far your understanding of
  existing media influenced the way you
  created your own media products. Refer to
  a range of examples in your answer to
  show how this understanding developed
  over time.
• Describe how your analysis of the
  conventions of real media texts informed
  your own creative media practice. Refer
  to a range of examples in your answer to
  show how these skills developed over
  time.
Advice

• You have to think on your feet as
  you do not know what two areas
  might come up and in what
  combination
• Prepare heavily but don’t learn
  essays
Digital Technology

• What have you used over the TWO
  years?
• Weigh up the advantages and
  disadvantages
• Relate these to all other areas.
Research and Planning

•   Have a wide range of examples i.e.
•   Institutional research
•   Audience research (before and after)
•   Research into real texts
•   Logistical research (locations,
    costumes, actors etc.)
Conventions

• Make a list for each project you
  have worked on and categorise
  them by medium so that you don’t
  repeat yourself
Post-production

• This is defined as everything after
  planning and shooting or live
  recording. In other words, the stage of
  your work where you manipulated
  your raw material on the computer i.e.
  Photoshop, Picnik, Premiere Pro,
  After Effects, Illustrator etc.
Creativity
• There is no definitive answer for
  this one, therefore…

 WHAT IS CREATIVITY?
What are they looking for?

 • The examiner is interested in the
   journey/process you have made
   over the two years and about
   reflection on how you as a media
   student have developed. Unusually,
   this is an exam which rewards you
   for talking about yourself and the
   work you have done!
What do you need to do?
  • Produce a set of examples- so that
    when you make the point in the exam,
    you can then back it up with a concrete
    example. You need to be able to talk
    about specific things you did in post-
    production and why they were
    significant, just as you need to do more
    than just say ‘I looked on youtube’ for
    conventions of real media, but actually
    name specific videos you looked at,
    what you gained from them and how
    they influenced your work.
Essay Structure
• Paragraph 1 should be an introduction
  which explains which projects you did.
  It can be quite short.

 Paragraph 2 should pick up the skill
 area and perhaps suggest something
 about your starting point with it- what
 skills did you have already and how
 were these illustrated. use an
 example.
• Paragraph 3 should talk through your use of
  that skill in early projects and what you
  learned and developed through these. Again
  there should be examples to support all that
  you say.

  Paragraph 4 should go on to demonstrate
  how the skill developed in later projects,
  again backed by examples, and reflecting
  back on how this represents moves forward
  for you from your early position.

• Paragraph 5 short conclusion

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Answering question 1 a

  • 2. The Five Areas Digital technology Research and Planning Conventions of Real Media Post-Production Creativity. Two of these will be combined.
  • 3. Past Questions • Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
  • 4. • Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
  • 5. • Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
  • 6. • Explain how far your understanding of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time.
  • 7. • Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time.
  • 8. Advice • You have to think on your feet as you do not know what two areas might come up and in what combination • Prepare heavily but don’t learn essays
  • 9. Digital Technology • What have you used over the TWO years? • Weigh up the advantages and disadvantages • Relate these to all other areas.
  • 10. Research and Planning • Have a wide range of examples i.e. • Institutional research • Audience research (before and after) • Research into real texts • Logistical research (locations, costumes, actors etc.)
  • 11. Conventions • Make a list for each project you have worked on and categorise them by medium so that you don’t repeat yourself
  • 12. Post-production • This is defined as everything after planning and shooting or live recording. In other words, the stage of your work where you manipulated your raw material on the computer i.e. Photoshop, Picnik, Premiere Pro, After Effects, Illustrator etc.
  • 13. Creativity • There is no definitive answer for this one, therefore… WHAT IS CREATIVITY?
  • 14. What are they looking for? • The examiner is interested in the journey/process you have made over the two years and about reflection on how you as a media student have developed. Unusually, this is an exam which rewards you for talking about yourself and the work you have done!
  • 15. What do you need to do? • Produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post- production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.
  • 16. Essay Structure • Paragraph 1 should be an introduction which explains which projects you did. It can be quite short. Paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.
  • 17. • Paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say. Paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position. • Paragraph 5 short conclusion