A2 evaluation.presentation 3.
- 2. To gain feedback from our audience we had firstly produced a presentation with all our ideas and briefings of our adverts this was just a starting point to our planning, we had then realised that we hadn’t produced the right outcome and it would be very hard to do some of the things we wanted, so we got rid of our presentation and started again from scratch, after producing the adverts we had allowed our peers to watch the advert and had given them a questionnaire to fill in alongside, this was our source of feedback and from here the questionnaire practically told us the changes that had needed to be made.
- 3. Our First Ideas that were presented
- 4. We had received both positive and negative feedback from our audience; we kept the positive feedback aside and acknowledged the negative deeply to see where we could improve on it to get an even better outcome. The negative feedback that was given by our peers we had worked on, to progress further and make improvements, the reason why we had taken feedback from our peers rather than teachers was because they were a targeted audience for our product and therefore their opinions would be the ones that would impact our adverts.
- 5. Here are some quotes from the positive feedback: “Sponsorship is really good like how you’ve gone for the fast pace, its original”... “Good music choice used on sponsorship”... “Advert 1, a lot if dialogue, which is good and engaging”... “Advert 2 is funny and the homosexual character used is a good way to attract audience attention”. Moving on to the negative feedback: “Advert 1 gets a bit boring and has that annoying alarm at the start”... “Your advert 1 is incomplete but still needs a bit of a kick to it e.g. effects”...
- 6. “Advert 2 was quite hard to understand it skips straight from indoors to outdoors and its very noisy due to the wind, that needs to be sorted”... “Don’t like the sound or look of the homosexual character” and many more negative comments were received, we had taken all of them into account and decided what changes had needed to be made and which scenes needed to be cut or completely deleted for the sequences to flow together and make sense.
- 7. When we first started planning in making adverts, our sponsorship and two adverts were three separate things, we had to present our ideas back to the class, and by having their feedback resulted in us doing something totally diverse to what we had started with, in my opinion the feedback made us succeed our objectives and improve because it allowed us to merge all our ideas and one product into three different forms of advertisement. Our demographic to which the planning had been shown to where students aged 17-18years, both males and females, therefore by having their feedback made us think a bit more inside of the box and become more realistic in equipment and use of technology we had access to.
- 8. According to some people’s views our product did target them as individuals and they said they would go out and buy the product because of our adverts and the appearance of the bottle, because by looking at the bottle it does not look cheap and nor does it look highly expensive, also the bottle being quiet simple with the product name on in bold ‘Boo’ they had seemed to like. So in this case I would think that our chosen product we advertised would be successful to sell in the market industry.
- 9. Here is an image of our product: