Q3; part 2- what have you learned from your audience feedback?
- 1. Q3- WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? PART 2 MADELEINE PLUCK
- 2. MARKET RESEARCH • In order for the film produces to find out what their audiences are interested in, they must take part in market research. In this process it is decided if the film Is suitably designed for its intended audience. This is an essential part of the overall process as marketing the film is what makes people want to go watch it, meaning that the success of the film is partially dependent on marketing strategies. • For instance in my own film we looked into what tag line would suit our film the best, having a tag line is vital for the marketing of a film in order to stand out to the audience. • Our two choices were;
- 3. • Ayesha conducted a series of interview where she questioned our target audience on which they preferred and why; this video is on YouTube and also available on each of our journals on Mahara. This was really useful to us as the the information which we received gave us the ability to choose a tag line which would both appeal to our audience and connect to our product. • https://www.youtube.com/watch?time_continue=1&v=HE07Tz_6Gf4
- 4. • The ruling majority was ‘live for die for’. I think that this is because is is a very common saying amongst teens but for the purpose of our film it highlights the party aspect but also the darker side. We used this tag line for the teaser and the magazine cover.
- 5. • However, because often a film has more than one tag line and to prevent the one we had from getting too repetitive we did end up using ‘one more shot’ for our poster; I quite liked the play on words and worked better with the design for the poster. And in the end the audience reaction from this was very positive.
- 6. AUDIENCE RESEARCH • Audience research is the process which involves finding out which target audience would seem most suitable for a certain film. Various things come into consideration when looking into this; the most obvious are gender and age. • If this is not done accurately it can result in many different problems but mainly the fact that the film may not be as popular because of this.
- 7. • Primary and secondary audience research allowed me to gain both knowledge directly from the source as seen from these interviews. • And secondary audience research gave me access to what the target audiences were in other films the same genre or similar genre. I did this through the pearl and dead website where as seen when I researched the bling ring; A film about teenagers and crime which is in some ways similar to my own film • As can be seen here, a female audience is more likely to watch this film as it has been recorded that 70% of the audience is female and on average 30% are male.
- 8. • Here is another film which also shares some similar films to my own; project X however, in this case the target audience is more male oriented.
- 9. THOUGH THESE FILMS HAVE DIFFERENT GENDER TARGETS WE SEE A CORRELATION IN BOTH IN TERMS OF THE AGE GROUP WHO ARE MOST LIKELY TO WATCH THIS FILM, IN THE BLING RING IT IS 39% AND IN PROJECT X IT IS 74%.
- 10. WHO IS MY TARGET AUDIENCE? AFTER THIS RESEARCH I HAVE FOUND THAT MY OWN FILM WOULD FALL UNDER THE SAME CATEGORY AND AS I HAVE MENTIONED IN MY PREVIOUS QUESTIONS MY TARGET AUDIENCE IS MORE LIKELY TO BE OF A FEMALE GROUP.
- 11. EACH STAGE OF AUDIENCE FEEDBACK- • PITCH PRESENTATION • TEASER ROUGH CUT • FINAL TEASER TRAILER AND FINISHED PRODUCTS
- 12. PITCH PRESENTATION The pitch presentation is the first stage where we were able to receive constructive criticism about our ideas before actually starting the creative process. This was an important stage as before starting to create the idea we envisioned we wanted a broad view of opinions in order for us to decide if our film would be a success. I felt our pitch was very clear in explaining exactly what it was we wanted to create. Because there was a lot of detail to it, it meant that we were able to receive precise feedback and have more focused comments rather than having to explain holes in the plot.
- 13. • We received our feedback verbally, this gave us a direct view to what people thought. I think people were surprised by our pitch as it was presented in a unique way, and one which related to our genre. So the feedback we received from our presentation was very positive. They felt that our pitch was both informative and entertaining. • At the end of our presentation we asked if anyone had and questions; the allowed us to make ourselves even more clear and gave us a chance to see what people were concerned about.
- 14. • We then went around the room and asked for some specific feedback of what they liked and didn't like. • Because we were presenting this pitch to our target audience they liked the titles ‘Surving The Seshhh’. • They liked how we explained the importance behind the film. • Felt that the tag lines were well thought out. • Were intrigued regarding the production of the film The criticism was very helpful to us as it meant we were able to work on and improve anything which didn't sit well with the audience. Though we did not receive much the which we did receive, was one which we had predicted and this was: • Uncertainty regarding how we would film the party scene. They felt it would be hard as we did not have the numbers to make it look realistic or the equipment to create an illusion of a grand scale party. This then required us to think more deeply how we would do this. We came to the conclusion that with lighting and mise en scene we would be able to create the party atmosphere and we would use close ups rather than establishing
- 15. ROUGH CUT • Having feedback from the rough cut was like having a first draft of our products on display. In my view this is the most important stage of feedback; it is where the majority of the editing has been done but is still as a stage where lots of improvements can be made. I felt that our rough cut was still very incomplete so having people see like that was a bit nerve raking. However this was the perfect stage to receive feedback as it meant we still had time to go back and fix and work work on any of the constructive feedback which we received.
- 16. • The feedback which we received was written on a template, which received from each group. So we had three overall. Each group gave us their opinions on what they felt went well and then on how we could improve. This was quite helpful as it meant we already had a view at what our audience thought and could use this feedback to better our products. We also received feedback from our teacher, Liz. This was significantly helpful as she has more knowledge regarding the aspects of each product. So her feedback was in my view the one which counted the most as she knows what it takes to achieve what we set out to do. This feedback gave myself and my group a clear view of what needed to be done before the final deadline. And thanks to this feedback we managed to improve our teaser and poster a lot more as we listened to what it was our audience wanted. Which was more establishing shots and quick buildups as well as fixing the music and for the poster they said they were looking for and more refined look which in the end I feel we achieved.
- 17. FINAL SCREENING FOR THE FINAL SCREENING WE POSTED OUR END PRODUCT ON YOUTUBE. THANKS TO THE COMMENT SECTION AVAILABLE BENEATH THE VIDEO, OUR FEEDBACK WAS GIVEN TO US ELECTRONICALLY.
- 20. The comments and feedback which we received regarding our products were all very positive. This was a relief for my group and I as it meant we had created products which appealed to our target audience. So all our research into this had paid off. It also made me feel proud of my work and happy with myself that I had done a good job. In the comments seen in the last couple of slides, I highlighted a section of phrases and words which were repeated quite a few times. According to our audience this is what we did well; • Conveyed typical conventions well • Followed many aspects of teen dramas • Good links between all three products • Effective sound and lighting • Interesting storyline • Intriguing to the audience
- 25. WHAT DOES MY FEEDBACK SUGGESTS REGARDING THE SUCCESS OF MY MARKETING CAMPAIGN? • Receiving all this feedback throughout this process allowed my group and I to get an idea of what people thought at each stage. • I feel that the positive feedback which I received meant that we were successful in producing a film made for our target audience. • All of our three products reflected the same themes, we made sure that our branding and marketing would appeal to teenagers ages 16 to 21. Thanks to the use of colors and tag lines we were able to do a good job with this. • Overall, I followed a lot of this feedback and because of what was said, it encouraged me to make sure my products and marketing campaigns were reflective of what it was my audience wanted.