More magazine key terms and conventions
- 1. Magazine covers More key term and conventions- BY MADDIE PLUCK
- 2. Key magazine terms- Anchorage Text Writing that fixes the meaning of an image. Brand Identity The distinctive features by which a magazineis instantly recognised. This is reflectedin the house style, values and look of a magazine. Caption The words that accompanyan imageand makes the meaning clear-see anchorage. Celebrity Person who is known for appearing in an area of the media. Often used as a selling tool as they are recognisable to potential consumers. Cover lines Titles on the front cover of a magazine-usuallymore on the dominant left-that promotethe content of the magazine
- 3. Copy The text of magazine articles. Cover price The price charged for a magazine that is displayed on the front cover. Circulation The number of copies of a magazine sold. Central image The main image/photograph on the front cover of a magazine, usually positioned centrally. Conventions The particular characteristics of a media text/magazine. Convergence When more than one media area comes together for mutual benefit to maximise profits.
- 4. Ideology A system of values that is common to a specific group of people and therefore reflected in a magazine’s brand identity. Masthead The title of a magazine that appears at the top the page. It often consists of a distinctive font for the title, the price and the slogan Mode of address The ways in which a magazine builds a relationship with and speaks to its audience. It consists of particular linguistic features such as exclamations, imperatives, personal pronouns, inclusive language, puns and informal/colloquial words. Layout The way in which elements are organised on the page. Magazine pages are conventionally organised in thirds. Puff A graphic feature that draws attention and highlights certain features or promotional offers. Often positioned prominently near the masthead or the ears of the page-top right or left.
- 5. Slogan A short catchy phrase that tends to sum up the identity of the magazine.Often positioned near the masthead. Target audience The specific group of people that a magazine is aimed at. Typography The style of font used. Stereotype A typical simplified representation. Revenue The money generated by selling advertising space in a magazine.
- 6. Different magazines all over the world have different audiences they need to impress, they use a different mode of address to stand out against competitors of the same sub-genre. For example readers of Empire magazine will know where to find movie reviews. Features are particular to each magazine issue. They will contain new content on current topics and may be an exclusive for the magazine.
- 7. Magazines in this day and age- It is true that there has been a decline in the purchases of paper magazines since the internet emerged as well as tablets and phones, people are now more likely to go online and subscribe to the online version of a magazine company rather than going out to buy a physical copy. This however does not mean that branding to a certain target audience should be any different. The use of the tools online can make a magazine much more interactive with the use of videos and quizzes, this might be considered to be quite appealing depending on the audience.