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Social Tools for Serious 
Science 
William Gunn, Ph.D. 
Head of Academic Outreach 
Mendeley 
@mrgunn
Enabling Collaboration in a 
Networked World 
• The Web is transformative 
• Modern research requires 
collaboration 
• Networks, not destinations
A historical perspective 
https://secure.flickr.com/photos/photophilde/3553606749/
Change and Disruption 
• The music industry was first 
• futile resistance 
• worst fears not confirmed 
• providing a product very many people 
want is in fact quite sustainable 
• The Web changed discovery and 
delivery
More Change and Disruption 
• Blogging changed how we communicated 
• Professional media organizations still exist 
• A service that gives people what they want 
is a quite sustainable business model 
• The Web changed engagement
Authors Publishers 
Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph 
publishing." new media & society 15.3 (2013): 359-378. 
Printers 
Shippers 
Booksellers 
Readers
Authors Publishers 
Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph 
publishing." new media & society 15.3 (2013): 359-378. 
Printers 
Shippers 
Booksellers 
Readers 
1770
Readers Internet Authors
AAAS 2014: How the Web Changes Collaboration
Social Networks 
Opportunities for 
discovery 
Opportunities for building 
relationships
Adams, Jonathan. "Collaborations: the fourth age of research." 
Nature 497.7451 (2013): 557-560.
King, Christopher (2012) Thomson Reuters Annual Report 
http://ar.thomsonreuters.com/_files/pdf/MultiauthorPapers_ChrisKing.pdf
AAAS 2014: How the Web Changes Collaboration
AAAS 2014: How the Web Changes Collaboration
AAAS 2014: How the Web Changes Collaboration
AAAS 2014: How the Web Changes Collaboration
AAAS 2014: How the Web Changes Collaboration
AAAS 2014: How the Web Changes Collaboration
• The Web is being underutilized in research 
• research increasingly requires more 
collaboration. 
https://secure.flickr.com/photos/stuckincustoms/211239773/
From consumer to provider 
• Can we bring tools and user experience 
from other parts of the web to scholarly 
communication? 
• People expect to easily share and discover 
music and photos, why not academic 
papers? 
https://secure.flickr.com/photos/psd/2731067095/
Leveraging the Web requires an 
open infrastructure 
• HTML: open standard 
• TCP/IP: open standard 
• Wordpress: open source, open API 
• Twitter: open source, open API 
• Google Scholar: Not open 
• Facebook: Not open
Networks, not destinations 
• Not a website for scientists 
• Scientists, on the web
...and aggregates research 
data in the cloud 
Install 
Mendeley Desktop 
Mendeley extracts 
research data… 
Collecting rich signals 
from domain experts.
Read papers + keep track of notes 
470M documents
Connecting researchers 
Search 
Read 
Annotate 
Organize 
Import 
Write
2.7M researchers
300K collaborative groups
New forms of discovery 
• Mendeley Suggest 
– personalized recommendations based on 
reading history 
• related articles 
– relatedness based on document similarity 
• recommender frameworks 
– implement recommendations as a service 
• third-party recommender services 
– serve niche audiences
We are publishing this data to the LOD cloud 
http://code-research.eu/
What would people build if they 
could get the data? 
• Impact Story – get credit for all your work 
• PLOS ALM – article-level metrics for 
papers 
• Plum Analytics – bespoke analytics for 
libraries 
• Altmetric.com – altmetrics for publishers. 
(from Digital Science/NPG)
https://secure.flickr.com/photos/jurvetson/2798315677
www.mendeley.com 
william.gunn@mendeley.com 
@mrgunn

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AAAS 2014: How the Web Changes Collaboration

  • 1. Social Tools for Serious Science William Gunn, Ph.D. Head of Academic Outreach Mendeley @mrgunn
  • 2. Enabling Collaboration in a Networked World • The Web is transformative • Modern research requires collaboration • Networks, not destinations
  • 3. A historical perspective https://secure.flickr.com/photos/photophilde/3553606749/
  • 4. Change and Disruption • The music industry was first • futile resistance • worst fears not confirmed • providing a product very many people want is in fact quite sustainable • The Web changed discovery and delivery
  • 5. More Change and Disruption • Blogging changed how we communicated • Professional media organizations still exist • A service that gives people what they want is a quite sustainable business model • The Web changed engagement
  • 6. Authors Publishers Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph publishing." new media & society 15.3 (2013): 359-378. Printers Shippers Booksellers Readers
  • 7. Authors Publishers Pochoda, Phil. "The big one: The epistemic system break in scholarly monograph publishing." new media & society 15.3 (2013): 359-378. Printers Shippers Booksellers Readers 1770
  • 10. Social Networks Opportunities for discovery Opportunities for building relationships
  • 11. Adams, Jonathan. "Collaborations: the fourth age of research." Nature 497.7451 (2013): 557-560.
  • 12. King, Christopher (2012) Thomson Reuters Annual Report http://ar.thomsonreuters.com/_files/pdf/MultiauthorPapers_ChrisKing.pdf
  • 19. • The Web is being underutilized in research • research increasingly requires more collaboration. https://secure.flickr.com/photos/stuckincustoms/211239773/
  • 20. From consumer to provider • Can we bring tools and user experience from other parts of the web to scholarly communication? • People expect to easily share and discover music and photos, why not academic papers? https://secure.flickr.com/photos/psd/2731067095/
  • 21. Leveraging the Web requires an open infrastructure • HTML: open standard • TCP/IP: open standard • Wordpress: open source, open API • Twitter: open source, open API • Google Scholar: Not open • Facebook: Not open
  • 22. Networks, not destinations • Not a website for scientists • Scientists, on the web
  • 23. ...and aggregates research data in the cloud Install Mendeley Desktop Mendeley extracts research data… Collecting rich signals from domain experts.
  • 24. Read papers + keep track of notes 470M documents
  • 25. Connecting researchers Search Read Annotate Organize Import Write
  • 28. New forms of discovery • Mendeley Suggest – personalized recommendations based on reading history • related articles – relatedness based on document similarity • recommender frameworks – implement recommendations as a service • third-party recommender services – serve niche audiences
  • 29. We are publishing this data to the LOD cloud http://code-research.eu/
  • 30. What would people build if they could get the data? • Impact Story – get credit for all your work • PLOS ALM – article-level metrics for papers • Plum Analytics – bespoke analytics for libraries • Altmetric.com – altmetrics for publishers. (from Digital Science/NPG)