ABCD... UX
- 1. A B C D UX Understanding, establishing and sustaining human-centered design Matthew Doty | @matthewjdoty | #abcdux
- 3. @matthewjdoty | #abcdux About Me Matthew Doty | 3
- 4. @matthewjdoty | #abcdux About RBA 4
- 5. @matthewjdoty | #abcdux About you... 5 http://www.flickr.com/photos/86979666@N00/7623744452/sizes/z/in/photostream/
- 6. ! Setting the Stage @matthewjdoty | #abcdux 6 http://www.flickr.com/photos/stefrobrts/4305383439/
- 7. I’ve seen a lot of places... @matthewjdoty | #abcdux 7 Razorfish ! Pentair ! American Standard ! Lennox ! Ameriprise ! Target Life Time Fitness ! Best Buy ! OfficeMax ! Sears ! Marriott ! Kraft Foods Ashley Furniture ! Goldman Sachs ! PNC ! AT&T ! JC Penney ! Acquity Group
- 8. I’ve been called a lot of names... @matthewjdoty | #abcdux 8 UX Analyst Usability Engineer Information Architect UX Consultant UX Architect UX Manager UX Practice Lead UX Director
- 9. 3 things have been getting clearer and clearer... @matthewjdoty | #abcdux 9
- 10. @matthewjdoty | #abcdux The UX Boom 10 UX
- 11. http://groups.ultimate-guitar.com/antibandwagon/pictures/personal/586278/ @matthewjdoty | #abcdux The UX Bandwagon 11 UX
- 12. @matthewjdoty | #abcdux The UX Bubble 12 UX
- 13. @matthewjdoty | #abcdux 13 What do we do?
- 14. A B C D UX @matthewjdoty | #abcdux 14
- 15. A ...is for Awareness http://www.flickr.com/photos/dreamsjung/@matthewjdoty 4951580120/sizes/l/in/| #photostream/ abcdux 15
- 16. “Knowing is half the battle” A wareness @matthewjdoty | #abcdux ! -GI Joe 16 http://www.flickr.com/photos/nerduo/3770972018/sizes/m/in/photostream/
- 17. 1. We need to know what UX is A wareness @matthewjdoty | #abcdux 17
- 18. UX A wareness @matthewjdoty | #abcdux 18
- 19. HCD A wareness @matthewjdoty | #abcdux 19
- 20. 2. We need to know how to explain UX A wareness @matthewjdoty | #abcdux 20
- 21. Understanding, Empathizing & Advocating A wareness @matthewjdoty | #abcdux 21
- 22. Balanced, thoughtful, interaction design A wareness @matthewjdoty | #abcdux 22 User Needs Business Objectives Creative/Brand Direction Technical Capabilities UX
- 23. ! ! FED ! ! Cr UX BA Building on shared objectives A wareness @matthewjdoty | #abcdux 23
- 24. 3. We need to know what UX can really do A wareness @matthewjdoty | #abcdux 24
- 25. What CAN UX really do? A wareness @matthewjdoty | #abcdux 25 $
- 26. A Awareness of what UX is, how to explain it and what it can really do. http://www.flickr.com/photos/dreamsjung/@matthewjdoty 4951580120/sizes/l/in/| #photostream/ abcdux 26
- 27. B ...is for Basics. ! ! ! http://www.flickr.com/photos/35168673@@N03/matthewjdoty 6086229920/sizes/l/| in/#abcdux photostream/ 27
- 28. “Gentlemen, this is a football” - Vince Lombardi http://www.biography.com/people/vince-lombardi-9385362 B asics @matthewjdoty | #abcdux 28
- 29. What are the basics of UX/HCD? B asics @matthewjdoty | #abcdux 29 “Doing UX” Staffing & Supporting UX
- 30. Basics: “Doing UX” B asics @matthewjdoty | #abcdux 30
- 31. Basic Objectives 1. Understand, empathize with & advocate for the people who actually will use what you’re producing. 2. Design a solution that delivers on user needs while balancing other priorities. B asics @matthewjdoty | #abcdux 31
- 32. Basic Activities B asics @matthewjdoty | #abcdux 32 UX Evaluation Interaction Design User Research UX Strategy UX
- 33. Basics: Staffing & Supporting UX B asics @matthewjdoty | #abcdux 33
- 34. Basic Characteristics • Empathetic • Articulate • Technical • Artistic • Systematic • Passionate B asics @matthewjdoty | #abcdux 34 • Practical • Diplomatic • Quick-witted • Observant • Collaborative • Low-maintenance
- 35. Basic Characteristics "The ideal is this hybrid person who's both right-brained and left-brained, high tech and high touch" ! http://www.computerworld.com/s/article/9237419/UX_specialists_are_hot_commodities? omyId=18&pageNumber=2 B asics @matthewjdoty | #abcdux 35 http://www.flickr.com/photos/tza/3214197147/
- 36. Basic Needs • Access to users/data • Sustained focus • Collaborative iteration • A seat at the table B asics @matthewjdoty | #abcdux 36
- 37. @matthewjdoty | #abcdux B 37 Basics: The critical factors we need for successful HCD ! http://www.flickr.com/photos/35168673@N03/6086229920/sizes/l/in/photostream/
- 38. C ...is for Change ! ! ! ! http://www.flickr.com/photos/micronova/@matthewjdoty 7717733878/sizes/l/| in/#photostream/ abcdux 38
- 39. Keys to effective change C hange @matthewjdoty | #abcdux 39 1. Identify what you want to change 2. Pinpoint critical behaviors 3. Experience critical behaviors http://farm1.staticflickr.com/91/240926153_a4844af7d4_o_d.jpg
- 40. 1. Identify changes C hange @matthewjdoty | #abcdux 40
- 41. What changes are we making? C hange @matthewjdoty | #abcdux 41 • Learn more about UX • Hire UX talent • Implement human-centered thinking • Maximize the UX toolkit • Establish a UX practice • Mature the UX offering
- 42. 2. Pinpoint Critical Behaviors C hange @matthewjdoty | #abcdux 42
- 43. Critical Behaviors... C hange @matthewjdoty | #abcdux 43 • Small/Simple • High impact • Yield desired results http://farm8.staticflickr.com/7413/9880907526_fc91113349_h.jpg
- 44. http://farm3.http://farm4.staticflickr.com/3179/2646545536_ab97f0fa2f_b_d.jpg staticflickr.com/2814/10951179445_d253b8e5db_o_d.jpg http://farm8.staticflickr.com/7203/6894115669_1dac45df42_b_d.jpg C hange @matthewjdoty | #abcdux 44
- 45. Critical Behaviors: Establishing HCD C hange @matthewjdoty | #abcdux 45 1. Experience your audience 2. Make your thinking tangible 3. Take a collaborative stance 4. Practice “tactful persistence” http://farm9.staticflickr.com/8194/8443342362_4724180678_b_d.jpg
- 46. 3. Experience Critical Behaviors C hange @matthewjdoty | #abcdux 46
- 47. C hange @matthewjdoty | #abcdux 47
- 48. C hange http://farm7.staticflickr.com/6023/6006966949_6d880267c1_o_d.jpg @matthewjdoty | #abcdux 48
- 49. Can I do it? Is it worth it? C hange @matthewjdoty | #abcdux 49
- 50. C Change what needs to be changed. ! ! ! ! http://www.flickr.com/photos/micronova/@matthewjdoty 7717733878/sizes/l/| in/#photostream/ abcdux 50
- 51. D ...is for Discipline http://www.flickr.com/photos/west_point/@matthewjdoty 5357123117/sizes/l/in/| #photostream/ abcdux 51
- 52. “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas Edison D iscipline @matthewjdoty | #abcdux 52
- 53. D iscipline @matthewjdoty | #abcdux 53
- 54. Discipline = Work... D iscipline @matthewjdoty | #abcdux 54
- 55. ... hard, constant work! D iscipline @matthewjdoty | #abcdux 55
- 56. Core Aspects of Discipline 1. Buy-in 2. Accountability https://farm8.staticflickr.com/7186/7007372665_b91f1805a3_b.jpg D iscipline @matthewjdoty | #abcdux http://farm1.staticflickr.com/91/240926153_a4844af7d4_o_d.jpg 56
- 57. Generate buy-in D iscipline @matthewjdoty | #abcdux 57
- 58. Maintain buy in D iscipline @matthewjdoty | #abcdux 58
- 59. BEWARE OF GROUPTHINK! D iscipline @matthewjdoty | #abcdux 59
- 60. Hold yourself accountable D iscipline @matthewjdoty | #abcdux 60
- 61. Hold each other accountable D iscipline @matthewjdoty | #abcdux 61
- 62. Can I do it? Is it worth it? D iscipline @matthewjdoty | #abcdux 62
- 63. D Discipline ourselves to do things differently http://www.flickr.com/photos/west_point/@matthewjdoty 5357123117/sizes/l/in/| #photostream/ abcdux 63
- 64. A B C D UX Awareness Basics Change Discipline @matthewjdoty | #abcdux 64
- 65. http://www.flickr.com/photos/clarkstonscamp/4855087885/sizes/l/in/photostream/ @matthewjdoty | #abcdux Questions? 65
- 66. Recommended Reading @matthewjdoty | #abcdux 66
- 67. @matthewjdoty | #abcdux THANK YOU!!! h"p://www.flickr.com/photos/thuanygabriela/4818584778/sizes/l/in/photostream/ 67
- 68. A B C D UX A practical approach to understanding, establishing and sustaining human-centered design (HCD) Matthew Doty | @matthewjdoty | #abcdux