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mobiledesktoptablet FIRST

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matthewjdoty

The document discusses the concept of a 'mobiledesktoptablet first' approach, emphasizing the importance of adapting designs to various form factors. It highlights the necessity of prioritizing the mobile form factor in design to enhance user experience and decision-making. Additionally, it addresses the challenges and benefits of implementing this philosophy in practice.

DesignTechnologyBusiness
Related topics:
User Experience Design
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 1 mobiledesktoptablet FIRST getting the most from all form factors Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 2 breaking the ICE Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about me 3
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about RBA 4
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about you 5
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first warning 6 https://www.flickr.com/photos/baldiri/5734993652/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 7 setting the STAGE Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first “mobile first” is a good idea 8 https://www.flickr.com/photos/ful1to/3783198574/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first right direction 9 https://www.flickr.com/photos/philliecasablanca/2182162819/sizes/o/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we were all retrofitting 10 https://www.flickr.com/photos/jeffsand/3871415191/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first data said we needed to change 11 https://www.flickr.com/photos/zeldman/9599508711/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we took the leap 12 https://www.flickr.com/photos/cloud10/436425696/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first so, how’s that workin’ out? 13
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first very well 14
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first however… 15
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can REVEAL 16 http://upload.wikimedia.org/wikipedia/commons/1/15/Magnifying_Glass_Photo.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can STRENGTHEN 17 https://www.flickr.com/photos/ggvic/3255129747/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can INSPIRE 18 http://upload.wikimedia.org/wikipedia/commons/f/fc/Inspire_Sunburst_Italian_Alps.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first the merits of “MOBILE FIRST” 19
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first forces us to prioritize 20 https://www.flickr.com/photos/robandstephanielevy/4616960925/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first transforms pain into pleasure 21 https://www.flickr.com/photos/zunami/2283133585/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first sets expectations up front 22 http://www.phlmetropolis.com/2012/03/my-internet-dating-experiment.php
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when “mobile first”! DOESN’T MAKE SENSE 23
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when you need the big picture 24 http://magbookkeeping.com/blog/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when data indicates otherwise 25 https://www.flickr.com/photos/nicmcphee/2217375343/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when you’re not ready 26
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 27 mobledesktoptablet first EXAMPLES Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first due to client permissions, these examples cannot be shared online ! sorry :( 28 https://www.flickr.com/photos/imagesbywestfall/3606314694/sizes/o/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 29 the “mobledesktoptablet first” PHILOSOPHY Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first it’s all about adaptation 30 http://upload.wikimedia.org/wikipedia/commons/2/28/Adapt_or_die_Poznan.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 1: prioritize the most constrained form factor 31
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 1: prioritize the most IMPORTANT form factor 32
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first … to your users? 33 http://resources2.news.com.au/images/2011/08/29/1226124/896802-110830-ipads-at-blair-athol.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first …to the business? 34
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first …to think it through 35 https://www.flickr.com/photos/mustangjoe/5966894496/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 2: transform painful choices into pleasurable decisions 36
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 2: transform painful COMMUNICATION into pleasurable DIALOGUE 37
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 38 http://upload.wikimedia.org/wikipedia/commons/5/58/Lionel_Barrymore_as_Mr._Potter.jpg from this to this https://www.flickr.com/photos/slava/992547455/sizes/o/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first set clear expectations 39 http://www.greatmanagers.com/wp-content/uploads/2013/04/iStock_000017434800Large-300x264.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first expect partnership 40 http://pixabay.com/p-96298/?no_redirect
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first trust 41
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 3: consider the mobile form factor up front 42
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 3: consider ALL APPLICABLE form factorS up front 43
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we all “get it” 44 http://fc06.deviantart.net/fs71/f/2013/151/4/0/6_flat_screen_and_device_shape_vector_by_designsbee-d679jif.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first questions ANYONE? 45
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first thank YOU! 46
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 47 mobiledesktoptablet FIRST getting the most from all form factors Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

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mobiledesktoptablet FIRST

  • 1. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 1 mobiledesktoptablet FIRST getting the most from all form factors Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
  • 2. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 2 breaking the ICE Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
  • 3. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about me 3
  • 4. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about RBA 4
  • 5. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first about you 5
  • 6. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first warning 6 https://www.flickr.com/photos/baldiri/5734993652/sizes/l
  • 7. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 7 setting the STAGE Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
  • 8. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first “mobile first” is a good idea 8 https://www.flickr.com/photos/ful1to/3783198574/sizes/l
  • 9. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first right direction 9 https://www.flickr.com/photos/philliecasablanca/2182162819/sizes/o/
  • 10. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we were all retrofitting 10 https://www.flickr.com/photos/jeffsand/3871415191/sizes/l
  • 11. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first data said we needed to change 11 https://www.flickr.com/photos/zeldman/9599508711/sizes/l
  • 12. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we took the leap 12 https://www.flickr.com/photos/cloud10/436425696/sizes/l
  • 13. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first so, how’s that workin’ out? 13
  • 14. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first very well 14
  • 15. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first however… 15
  • 16. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can REVEAL 16 http://upload.wikimedia.org/wikipedia/commons/1/15/Magnifying_Glass_Photo.jpg
  • 17. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can STRENGTHEN 17 https://www.flickr.com/photos/ggvic/3255129747/sizes/l
  • 18. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first all form factors can INSPIRE 18 http://upload.wikimedia.org/wikipedia/commons/f/fc/Inspire_Sunburst_Italian_Alps.jpg
  • 19. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first the merits of “MOBILE FIRST” 19
  • 20. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first forces us to prioritize 20 https://www.flickr.com/photos/robandstephanielevy/4616960925/sizes/l
  • 21. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first transforms pain into pleasure 21 https://www.flickr.com/photos/zunami/2283133585/sizes/l
  • 22. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first sets expectations up front 22 http://www.phlmetropolis.com/2012/03/my-internet-dating-experiment.php
  • 23. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when “mobile first”! DOESN’T MAKE SENSE 23
  • 24. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when you need the big picture 24 http://magbookkeeping.com/blog/
  • 25. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when data indicates otherwise 25 https://www.flickr.com/photos/nicmcphee/2217375343/sizes/l
  • 26. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first when you’re not ready 26
  • 27. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 27 mobledesktoptablet first EXAMPLES Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
  • 28. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first due to client permissions, these examples cannot be shared online ! sorry :( 28 https://www.flickr.com/photos/imagesbywestfall/3606314694/sizes/o/
  • 29. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 29 the “mobledesktoptablet first” PHILOSOPHY Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
  • 30. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first it’s all about adaptation 30 http://upload.wikimedia.org/wikipedia/commons/2/28/Adapt_or_die_Poznan.jpg
  • 31. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 1: prioritize the most constrained form factor 31
  • 32. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 1: prioritize the most IMPORTANT form factor 32
  • 33. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first … to your users? 33 http://resources2.news.com.au/images/2011/08/29/1226124/896802-110830-ipads-at-blair-athol.jpg
  • 34. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first …to the business? 34
  • 35. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first …to think it through 35 https://www.flickr.com/photos/mustangjoe/5966894496/sizes/l
  • 36. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 2: transform painful choices into pleasurable decisions 36
  • 37. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 2: transform painful COMMUNICATION into pleasurable DIALOGUE 37
  • 38. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 38 http://upload.wikimedia.org/wikipedia/commons/5/58/Lionel_Barrymore_as_Mr._Potter.jpg from this to this https://www.flickr.com/photos/slava/992547455/sizes/o/
  • 39. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first set clear expectations 39 http://www.greatmanagers.com/wp-content/uploads/2013/04/iStock_000017434800Large-300x264.jpg
  • 40. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first expect partnership 40 http://pixabay.com/p-96298/?no_redirect
  • 41. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first trust 41
  • 42. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 3: consider the mobile form factor up front 42
  • 43. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first point 3: consider ALL APPLICABLE form factorS up front 43
  • 44. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first we all “get it” 44 http://fc06.deviantart.net/fs71/f/2013/151/4/0/6_flat_screen_and_device_shape_vector_by_designsbee-d679jif.jpg
  • 45. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first questions ANYONE? 45
  • 46. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first thank YOU! 46
  • 47. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 47 mobiledesktoptablet FIRST getting the most from all form factors Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first