Abhishek Upadhyay - CV
- 1. ABHISHEK KUMAR UPADHYAY Email id: abhishek.kumar.upadhyay@gmail.com Mobile: +91- 7838786485 Career Objective: Be a perpetual student of management and enrich the body of knowledge in Marketing, Advertising & Research domain. Work Experience: *** Jan’ 2015 ~ Continuing Group M – Maxus India Pvt. Ltd. Business Manager – Planning & Client Servicing Maxus (A Group M Entity) is a Global Media Agency and a Communications consultancy that helps marketers build profitable relationships between consumers and their brands, through creative media thinking and sophisticated real- time customer data. Its services include communications strategy, media planning & buying, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. I am currently part of the Team handling “Google India Pvt. Ltd.” and “Discovery Channel” (Work Profile Includes :) Coordinating with client to understand and discuss the specifications, budget, target and goals of the campaign. To develop the feasible approach and propose Strategic Plans for Media Campaigns. Coordinating internally and externally with Media Buying Team, Creative Team, Channels, Publishers, etc. in order to meet the client’s requirements for the campaigns. Researching on television viewing, reading habits, audience listenership and other lifestyle habits of the target audiences, using tools like TAM, AdEx - MAP, IRS, RAM, Metis, M Sprint, BARC. Optimizing the effectiveness of the campaign and creating the advertisement schedule. Managing the end to end operations of the campaign and monitoring / tracking the results. Preparing project presentation / reports and delivery of the same along with providing solutions to the client queries. Data management, competition understanding and highlighting the insights, next steps and plan of action. Worked on Campaigns like – Google My Business (GMB), Android One, Youtube Offline, Discovery Ultimate Plan, Discovery Print Plan, Google Search,
- 2. *** Oct’ 2011 ~ Jan’ 2015 TAM Media Research Pvt. Ltd. Assistant Manager – Marketing (Business Development) TAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research which runs the central, industry authorized, TV Viewership cell (TRP) for the media industry - Advertisers & Marketers, Media Owners, Media Agencies and the Academia. I was part of the corporate Marketing Team. (Work Profile Included :) Studying & Designing the approach for Broadcasters, Agencies, Advertisers & Other Media related firms and ensuring a structural business development approach. Mapping the market and simultaneously pitching the right services as per the requirements and conversion. Independent handling and servicing of the client’s. Task estimation and planning. Data generation/interpretation and identifying/fore sighting the insights for action, for the clients. Training the clients on the TAM software’s (Media Xpress, MAP 3.5, RAM and others) and handling the related queries. Creating appropriate presentations and delivery. Proactively tracking the financial status (renewals, billing, collections, etc.) of assigned clients. Developing the internal procedures/communications as per the client’s feedback to meet the need of the clients & organization accordingly. Qualifications & Job Summary: Marketing & Media Research Professional and a Post Graduate in Management. A Marketing & Research professional with 4.8 years of experience in the areas of Marketing/Business Development, Media Planning/Research, Data Analysis & Client Servicing. Post Graduate Diploma in Management (Marketing & Operations); 2011; 3.12 CGPA out of 4 IILM Institute of Management & Learning, Gurgaon Bachelors of Engineering (Computer Science); 2008; 7.22 CGPA out of 10 Shri Shankaracharya College of Engineering & Technology, Bhilai (C.G.) Standard Xll; 2004; C.B.S.E.; 56.6% Standard X; 2002; C.B.S.E.; 71%
- 3. Additional Information: At IILM Institute of Learning & Management: Project on – o Comparative analysis of distribution channel of FMCG companies in Indian market. o Supply chain & logistics management of Bajaj Auto. o Study of the Indian hotel industry - TAJ Group of Hotels. o Analysis of 4P's & 3C's of digital selling for ShareKhan Pvt Ltd. o Corporate image of Pureit mineral water & providing them with a business proposal. o Market research of HUL’s product Ayush & reasons for the product pitfall. o Extensive market research on Awareness of FM Radio in Delhi. o Role of Advertising in influencing consumer behavior. While Graduation: Shri Shankaracharya College of Engineering & Technology. o Played Cricket for Computer Science Branch. o Remained Team Head of “Vihangam” for 2007-08 (Yearly cultural function). o Project on the the functionoing of Sail Growth Division. o FPGA Implementation in designing Smart Home Card (VHDL). o Developed Inventory Management Software for a Retail Store. o Instrumentation & Blast Furnace at Bhilai Steel Plant. o Have sound knowledge in Network Protocols & SQL. o A project on MIS in State Bank of India. At School Level: o Represented school team in Cricket and Football. o Secured good ranks in cross country race events. o Won prizes while participating in Quiz Competitions, for Attendance and academic performance. INTERESTS: Listening Music, Travelling, Cricket-Football-Chess. Personal Information: Permanent Address: B-218, Bhuli Nagar, Dhanbad, Jharkhand
- 4. Present Address: Malviya Nagar, Delhi-110017 Language: Hindi, English Date of Birth: August 22nd , 1986