Abtof presentation1
Download as PPTX, PDF0 likes277 views
The document discusses the role of social media in the customer journey, emphasizing its impact on brand awareness, reputation, and lead generation. It provides strategies for effective social media use, including focusing on fewer channels, engaging customers personally, and utilizing targeted advertising. Additionally, it highlights emerging trends such as the influence of digital personalities and the shift towards personalized marketing.
Abtof presentation1
- 1. Wintersports and Social Media Tips & Latest Trends by Bruce Martin, Ginger Juice
- 2. The Customer Journey in 2014 The customer journey is complex Customers will probably interact with your brand via many channels over many days.
- 3. Social Media & The Customer Journey Social Media effects all parts of the customer journey • Brand awareness • Creates desire • Reputation & credibility • SEO • Web traffic • Lead generation • Experience sharing • Customer service • Review & advocacy
- 4. 1. Strategy Social’s a crowded space! Help yourself stand out Why are ‘doing’ social? What does success looks like? Measure & review
- 5. 2. Boost Posts on Facebook Facebook has changed Only 5%-10% of your fans see your posts Boost important or well-performing posts Don’t be ‘busy fools’
- 6. 3. PPC Social Advertising o Facebook & Twitter have very powerful advertising platforms o Highly-targeted ads now possible o Use Custom Audience to reach your own database o Use ads to support live sales event
- 8. 4. Social channels: Be choosy & focused Don’t try to run too many channels Better to be great on a few - than weak on many
- 9. 4. Social channels: Be choosy & focused Treat each independently No short cuts!
- 10. 5. Be Human Social is less about B2B & B2C it’s “H2H” Human-2-Human Less tolerance of corporate tone Show personality, be funny & useful Check Tesco Mobile’s Twitter!
- 11. 5. Be Human Try the 70/20/10 rule: 70% of your posts should be interesting, helpful & fun – brand building 20% should share other people’s ideas 20% A good mix of posts 10% 10% sales messages 70% Add Value Share Promote
- 12. 6. Content Use Feedly to find content Follow competitors Follow leading brands Create graphics with Canva
- 13. 6. Content • Plan content in advance • React to global trends
- 14. 7. Think Mobile Most people will see your posts on a mobile or tablet Always use images Avoid long text Simple call-to-actions Create Scroll-Stoppers
- 15. 8. Timing Post when your customers are online not when it suits you Use Buffer or Hootsuite to schedule posts This is when a leading ski resort tweets – 9am French time and never at weekends!
- 16. TRENDS 6 Trends to look out for in 2014 and beyond…
- 17. 1. Facebook Is Cracking Down Like-gating banned from November 5th Click-baiting is being penalised now
- 18. 2. Digital Influencers o Bloggers still important o But there’s increasing focus on digital influencers o i.e. Popular people on YouTube, Instagram & Vine
- 19. 2. Digital Influencers Tyler Oakley 5.3 Million followers on You Tube !?
- 20. 2. Digital Influencers Ben Phillips 1.2 million Vine followers Brands pay to be featured in his 6 second videos
- 21. 3. Personalisation A.k.a. the “Youniverse” Brands try to market more smartly ‘Big Data’ = better targeting Social media’s a great fit KLM has 100+ in social media team
- 22. 4. Dronies Selfies are SO 2014…. Welcome “Dronies” http://www.youtube.com/watch?v= DdPmc0RflHo
- 23. Thank you Bruce Martin www.gingerjuice.co.uk