Abyss, identifying our target audience
- 1. Who would be our target audience?
- 2. Our survey • I asked around my school with a sample of around 20 people and asked them these questions. • 1. Did you understand the narrative of this trailer? • 2. How often do you watch crime/thriller films? • 3. Out of the options below, what is the genre of the film? • Below are my findings and how it has helped us identifying a target audience.
- 3. Did you understand the narrative of this trailer? • In our trailer, the narrative can be fairly complex because we portrayed certain characters differently. For example, in our plot the supposed femme fatale is innocent where as the trailer portrays her to be seductive and mysterious. • I was quite happy with these results as i didn’t expect everyone to understand the narrative because we didn’t want to give any plot twists away. 30% 70% No Yes
- 4. How often do you watch Crime/thriller films? • The majority watch films on a regular basis, with 35% of people watching every week. • I asked this question because the crime/thriller genre is relative to the noir genre. Because the noir genre is often forgotten, my sample may not know what the noir genre is. • This gave us an idea, if we promoted and marketed this film to an audience who watch crime films, they may enjoy our trailer and film because it has very similar elements. 5% 35% 25% 25% 10% 0% Every day Every week Every month Every other month Every year Never
- 5. Out of the options below, what is the genre of the film? • The quantitive data shows us that our audience can distinguish it as the noir genre. • Because we had multiple results, it is clear that a mass audience may not be a good idea to attract. This result establishes the fact that this film may have niche appeal because only 35% of the sample correctly identified it. 15% 25% 35% 25% Classic noir Horror/thriller Neo-noir Action
- 6. Who is our target audience? • We believe that our target audience conforms to niche market conventions. This is because the majority of our audience couldn’t identify the right genre. We can outline our target audience as young males because Malcolm is a male and data from my other blog on institutions suggested that we had a male biased audience. We also think our audience should have knowledge of the noir genre because we think people who are more experienced will enjoy our piece more. • In conclusion we believe our target audience would be males around 15-24 years old
- 7. Mood board of our target audience • The next slide takes you to a mood board. We wanted to do this to express what our audience looks like. This mood board consists of our potential target audience who are 15 to 24 year old males who are experienced in watching horror.