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Learning from a Decade of Best Practice Adoption
with Graphs
Accelerating Innovation
& Digital Transformation
October 8, 2019
Neo4j Webinar
Alessandro Svensson
Head of Neo4j Innovation Lab
Jan Aertsen
Head of Professional Services, Neo4j
Presenters
Neo4j Webinar
Agenda
1) Short intro to Neo4j & Graphs

2) Stage setting: Why Graphs Matter in
Digital Innovation

3) Neo4j Innovation Lab & Neo4j Boot Camp
Neo4j Webinar
‣ World’s Leading Graph Database
‣ 76% of all Fortune 2000 are either
piloting or have adopted Neo4j
‣ 13M+ downloads of the Neo4j Community Edition
About Neo4j
Neo4j Webinar
What is Graph?
Accelerate Innovation and Digital Transformation – How Neo4j Can Help
Accelerate Innovation and Digital Transformation – How Neo4j Can Help
Neo4j Webinar
Discrete data, as represented
in a relational database
What is a Graph?
Neo4j Webinar
Data represented as a graph
What is a Graph?
Neo4j Webinar
This is a Graph Database
A database technology that stores and
queries data in the shape of graphs
This is a Graph
A mathematical structure used to model
relationships between objects
What is a Graph Database?
Neo4j Webinar
Why Graphs Matter in
Digital Innovation
Neo4j Webinar
Case Study: The Consumer Web
C
34,3%B
38,4%A
3,3%
D
3,8%
1,8%
1,8%
1,8%
1,8%
1,8%
E
8,1%
F
3,9%
Neo4j Webinar
Strategically Significant
Use Cases
Connectedness / Strategic Direction Legacy / Reality
Neo4j Webinar
‣ Connected Insights
Strategically Significant
Use Cases
‣ Predictions
‣ Recommendations
‣ Knowledge Networks
Leveraging graphs to make:
Neo4j Webinar
Enterprises derive
extraordinary value from
connections in their data
Enabled by Connections
But data is stored with
legacy technology in silos
Held Back by Legacy
Companies Are:
Neo4j Webinar
Paradigm Shift
Impact of Adopting
Graphs
Information
Maintenance
Multi-silo

Research
Business Domain
Neo4j Webinar
Knowledge Networks
Predictive

Maintenance
Cross-silo

Research
Transformation
Information
Maintenance
Multi-silo

Research
Business Domain Paradigm Shift Adopting Graphs
(Developers/Architects/Data Scientists)
Impact of Adopting
Graphs
Neo4j Webinar
Neo4j Programs for
Accelerating Innovation
Neo4j Webinar
A Decade of Learning from Enterprise Adoption
Neo4j Webinar
Airline-customer
Major European Telco
Major US Telco
Online Retailer
Top tier Management Consultant
Topp tier Investment & Retail Bank
Top 5 Software Company
Fortune 100 Financial Services Company
H120172014 2015 2016 H22017 2018
200
Digital Transformation with Graphs
Neo4j Webinar
Neo4j Programs to Help
Accelerate Transformation
‣ Neo4j Innovation Lab Sprint

‣ Neo4j Boot Camp
Neo4j Webinar
From Legacy Technology to Graphs Proof of Concept
Accelerating Time-
to-Validation
Time to validation
9-15 months
Boot Camps & Innovation Labs
Proof of Concept2-9 weeks
Neo4j Webinar
IN SHORT
Neo4j Innovation Lab
Accelerating innovation through graph thinking
Neo4j Webinar
Help companies accelerate innovation and digital transformation
through graph thinking.
What we do
We generate and prototype graph projects together with
customers and prospects.
How we do it
Expected Outcome
To provide a deep understanding of graph thinking and the
new possibilities in innovation and digital transformation that is
enabled by adopting Neo4j and graphs.
Innovation Lab Sprint — a 3.5 day workshop
Methodology
IN SHORT
Neo4j Webinar
Our methodology in a
Nutshell 🥜
Neo4j Webinar
Identify Target
Use Case
Generate
Data Model
Related “Graph
Questions”
Executive Feedback
Presentation
Build Prototype/
Wireframes
Neo4j Webinar
Executive Feedback
Presentation
Executive Feedback
Presentation
Build Prototype/Wireframes
Key entitiesNorth StarOpportunitiesChallenges Identify Target
Use Case
Generate Data
Model
Related “Graph
Questions”
Source data to
populate model
Storyboarding/
Mockups
Identify Stakeholders /
Personas / Synopsis
Build QueryImport Data
Finalize & Present
Day 3.5
Build Prototype
Day 3
Use Case Generation
Day 1
Data Model
Day 1
Materialize Model
Day 2
Craft Scenario
Day 2
Neo4j Webinar
The Neo4j Innovation
Lab Experience
Generating
Use Cases
Neo4j Innovation Lab
CIO
BI Analysts
Chief Architect
Neo4j Innovation Lab
Head of Digital Innovation
UX Designer
Lead Developer
Machine Learning/
Data Scientist
Neo4j Innovation Lab
Data Modeling
Neo4j Innovation Lab
Adam Cowley, Neo4j
Field Engineer
Data Modeling
Neo4j Innovation Lab
Data Modeling
Eric Monk, Neo4j PS-
consultantData Scientist
Director of AI
Data Scientist
Innovation Lab
Leader
Neo4j Innovation Lab
Data Modeling
Neo4j Innovation Lab
Building
Prototypes
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Accelerate Innovation and Digital Transformation – How Neo4j Can Help
Accelerate Innovation and Digital Transformation – How Neo4j Can Help
Campaign details Recommendation Estimated performance Live dashboard
Brands Formats
[
Recommended add ons
Media solutions
Native artikel 300 000 kr
OMNI
Native story 280 000 kr
OMNI
Programmatic display
DIGITAL TEAM
Campaign tracking
INSIGHT TEAM
Tailored ad hoc market research
INSIGHTS TEAM
Display 240 000 kr
OMNI
Native artikel 300 000 kr
SvD
Display 240 000 kr
SvD
Display 140 000 kr
Aftonbladet
CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3
SvD
Aftonbladet
OMNI
Niklas Forsberg
Display
Chocolate
without
shortcuts
Native
Chocolate without
shortcuts
FAZER Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam.
SSI Insights
Chocolate
without
shortcuts
Campaign recommendation
Neo4j Webinar
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team
“Strategy”
Customer’s Team
(Between 3-8 participants)
“IT”
“Digitization” “Sales”
“Operations” “R&D/Innovation”
+
Facilitation
Engineering/
Data Science
Design
Neo4j Innovation Lab Team
Neo4j Webinar
Digital
Transformation
/Innovation Teams
Key sponsor
+
Facilitation
Engineering/
Data Science
Design
Neo4j Innovation Lab Team
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team
Neo4j Webinar
Examples of
Innovation
Lab
Oil & Gas
Neo4j Webinar
IN SHORT
Neo4j Boot Camp
Accelerating technical evaluation of graph technology
Neo4j Webinar
Accelerate graph learning to allow Customer to evaluate graph
technology
What we do
Hands on training and prototyping for the technical team
How we do it
Expected Outcome
Technical team has overall understanding of technical capabilities of
graph technology based on hands-on experience with the toolset
Class room training, hands-on exercises and Q&A sessions
Format
IN SHORT
Neo4j Webinar
Class room training
Day 1 Day 2
Brief
• Introduction to graphs
• Property graphs
• Cypher
• Graphs vs RDBMS
Graph
fundamentals
Graph modeling
and cypher
• Graph modeling
• Data import
• Advanced Cypher
• APOC and algo’s
• Data Refactoring
Hands-on & Q&A
Day 3 Day 4 Day 5
Design
prototype
• Investigate customer
requirements
• Sample source data
• Whiteboard graph model
Populate
prototype
• Data imports
• Evolve and refactor model
• Basic Cypher queries
Interrogate
prototype
• Advanced queries
• API discussion
• Q&A session
• Next steps / needs
De-brief
Boot Camp-outline
Neo4j Webinar
Classroom
Training
Neo4j Webinar
Data Modeling
Neo4j Webinar
Adam Cowley, Neo4j
Field Engineer
Data Modeling
Neo4j Webinar
Coding
Neo4j Webinar
Order form &
Statement of Work
Satisfaction

Survey
Logistics & kick-
off call
Close-out call
Bootcamp
Sales
Engagement
Manager
Field
Engineer
Team Engagement
Engagement Model
Neo4j Webinar
Feedback
Received
“The productivity and output enabled by
how the days were structure and the
exercises within the sessions has been an
eye-opener.”
— Procter & Gamble
“Very impressed. Intense and fun! We
got a lot done in just a week. Great
experience and super effective.”
— Santander Consumer Bank
“Unexpected and pretty incredible that
it’s possible to achieve such relevant and
applicable results in such a limited time
period.”
— Schibsted Media Group
“Involving. Knowledge building. Fun!
Extremely valuable and mind opening”
— Alfa Laval
Neo4j Webinar
How to Engage
Neo4j Webinar
Technical Boot Camp
Value prop/Business Dimension Technical Dimension
Purpose Help customers create and assess graph
business cases
Enable technical audience to evaluate
Neo4j graph technology
Business and technical Technical
C-level

Business Sponsor

Solution Architect
Lab facilitator

Graph engineer

UX designer
Cross-departmental alignment
3.5 day design sprint
Demonstrable graph business case backed
by presentation/prototypes for customer
internal use
Solution Architect

Developers

DBA/Sysadmin
Graph Engineer
IT department
5 days (hands on) training
Team sufficiently trained to perform technical
assessment of graph technology
Audience
Customer
Participants
Neo4j
Participants
Functions
Format
Main
deliverable
Neo4j Innovation Lab Neo4j Boot Camp
Neo4j Webinar
Innovation LabBoot CampUse Case Already Defined Explore additional Use Cases
Boot CampNon-defined Use Case Technical TrainingInnovation Lab
What Program to Engage In
and When?
(Going Into Production)
Neo4j Webinar
More Neo4j Professional
Services Offerings
Enable Deliver
Evaluation
Implementation
Roll-out
Support
Innovation Lab

Bootcamp

PoC
Product Training

Solution Design

Expert Consulting
Staff Supplementation

Solution Delivery
Product training

Solution Audit
Deployment Services

Managed Services
Neo4j Webinar
If You’re Interested
in Learning More
alessandro.svensson@neo4j.com
www.neo4j.com
jan.aertsen@neo4j.com
Neo4j Webinar
Nodes 2019 Conference — Thursday October 10, 2019
Neo4j Webinar
Thank you! "

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Accelerate Innovation and Digital Transformation – How Neo4j Can Help

  • 1. Learning from a Decade of Best Practice Adoption with Graphs Accelerating Innovation & Digital Transformation October 8, 2019
  • 2. Neo4j Webinar Alessandro Svensson Head of Neo4j Innovation Lab Jan Aertsen Head of Professional Services, Neo4j Presenters
  • 3. Neo4j Webinar Agenda 1) Short intro to Neo4j & Graphs 2) Stage setting: Why Graphs Matter in Digital Innovation 3) Neo4j Innovation Lab & Neo4j Boot Camp
  • 4. Neo4j Webinar ‣ World’s Leading Graph Database ‣ 76% of all Fortune 2000 are either piloting or have adopted Neo4j ‣ 13M+ downloads of the Neo4j Community Edition About Neo4j
  • 8. Neo4j Webinar Discrete data, as represented in a relational database What is a Graph?
  • 9. Neo4j Webinar Data represented as a graph What is a Graph?
  • 10. Neo4j Webinar This is a Graph Database A database technology that stores and queries data in the shape of graphs This is a Graph A mathematical structure used to model relationships between objects What is a Graph Database?
  • 11. Neo4j Webinar Why Graphs Matter in Digital Innovation
  • 12. Neo4j Webinar Case Study: The Consumer Web C 34,3%B 38,4%A 3,3% D 3,8% 1,8% 1,8% 1,8% 1,8% 1,8% E 8,1% F 3,9%
  • 13. Neo4j Webinar Strategically Significant Use Cases Connectedness / Strategic Direction Legacy / Reality
  • 14. Neo4j Webinar ‣ Connected Insights Strategically Significant Use Cases ‣ Predictions ‣ Recommendations ‣ Knowledge Networks Leveraging graphs to make:
  • 15. Neo4j Webinar Enterprises derive extraordinary value from connections in their data Enabled by Connections But data is stored with legacy technology in silos Held Back by Legacy Companies Are:
  • 16. Neo4j Webinar Paradigm Shift Impact of Adopting Graphs Information Maintenance Multi-silo Research Business Domain
  • 17. Neo4j Webinar Knowledge Networks Predictive Maintenance Cross-silo Research Transformation Information Maintenance Multi-silo Research Business Domain Paradigm Shift Adopting Graphs (Developers/Architects/Data Scientists) Impact of Adopting Graphs
  • 18. Neo4j Webinar Neo4j Programs for Accelerating Innovation
  • 19. Neo4j Webinar A Decade of Learning from Enterprise Adoption
  • 20. Neo4j Webinar Airline-customer Major European Telco Major US Telco Online Retailer Top tier Management Consultant Topp tier Investment & Retail Bank Top 5 Software Company Fortune 100 Financial Services Company H120172014 2015 2016 H22017 2018 200 Digital Transformation with Graphs
  • 21. Neo4j Webinar Neo4j Programs to Help Accelerate Transformation ‣ Neo4j Innovation Lab Sprint ‣ Neo4j Boot Camp
  • 22. Neo4j Webinar From Legacy Technology to Graphs Proof of Concept Accelerating Time- to-Validation Time to validation 9-15 months Boot Camps & Innovation Labs Proof of Concept2-9 weeks
  • 23. Neo4j Webinar IN SHORT Neo4j Innovation Lab Accelerating innovation through graph thinking
  • 24. Neo4j Webinar Help companies accelerate innovation and digital transformation through graph thinking. What we do We generate and prototype graph projects together with customers and prospects. How we do it Expected Outcome To provide a deep understanding of graph thinking and the new possibilities in innovation and digital transformation that is enabled by adopting Neo4j and graphs. Innovation Lab Sprint — a 3.5 day workshop Methodology IN SHORT
  • 25. Neo4j Webinar Our methodology in a Nutshell 🥜
  • 26. Neo4j Webinar Identify Target Use Case Generate Data Model Related “Graph Questions” Executive Feedback Presentation Build Prototype/ Wireframes
  • 27. Neo4j Webinar Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Finalize & Present Day 3.5 Build Prototype Day 3 Use Case Generation Day 1 Data Model Day 1 Materialize Model Day 2 Craft Scenario Day 2
  • 28. Neo4j Webinar The Neo4j Innovation Lab Experience
  • 31. Head of Digital Innovation UX Designer Lead Developer Machine Learning/ Data Scientist Neo4j Innovation Lab
  • 33. Adam Cowley, Neo4j Field Engineer Data Modeling Neo4j Innovation Lab
  • 34. Data Modeling Eric Monk, Neo4j PS- consultantData Scientist Director of AI Data Scientist Innovation Lab Leader Neo4j Innovation Lab
  • 43. Campaign details Recommendation Estimated performance Live dashboard Brands Formats [ Recommended add ons Media solutions Native artikel 300 000 kr OMNI Native story 280 000 kr OMNI Programmatic display DIGITAL TEAM Campaign tracking INSIGHT TEAM Tailored ad hoc market research INSIGHTS TEAM Display 240 000 kr OMNI Native artikel 300 000 kr SvD Display 240 000 kr SvD Display 140 000 kr Aftonbladet CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3 SvD Aftonbladet OMNI Niklas Forsberg Display Chocolate without shortcuts Native Chocolate without shortcuts FAZER Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. SSI Insights Chocolate without shortcuts Campaign recommendation
  • 44. Neo4j Webinar Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team “Strategy” Customer’s Team (Between 3-8 participants) “IT” “Digitization” “Sales” “Operations” “R&D/Innovation” + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team
  • 45. Neo4j Webinar Digital Transformation /Innovation Teams Key sponsor + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team
  • 47. Neo4j Webinar IN SHORT Neo4j Boot Camp Accelerating technical evaluation of graph technology
  • 48. Neo4j Webinar Accelerate graph learning to allow Customer to evaluate graph technology What we do Hands on training and prototyping for the technical team How we do it Expected Outcome Technical team has overall understanding of technical capabilities of graph technology based on hands-on experience with the toolset Class room training, hands-on exercises and Q&A sessions Format IN SHORT
  • 49. Neo4j Webinar Class room training Day 1 Day 2 Brief • Introduction to graphs • Property graphs • Cypher • Graphs vs RDBMS Graph fundamentals Graph modeling and cypher • Graph modeling • Data import • Advanced Cypher • APOC and algo’s • Data Refactoring Hands-on & Q&A Day 3 Day 4 Day 5 Design prototype • Investigate customer requirements • Sample source data • Whiteboard graph model Populate prototype • Data imports • Evolve and refactor model • Basic Cypher queries Interrogate prototype • Advanced queries • API discussion • Q&A session • Next steps / needs De-brief Boot Camp-outline
  • 52. Neo4j Webinar Adam Cowley, Neo4j Field Engineer Data Modeling
  • 54. Neo4j Webinar Order form & Statement of Work Satisfaction Survey Logistics & kick- off call Close-out call Bootcamp Sales Engagement Manager Field Engineer Team Engagement Engagement Model
  • 55. Neo4j Webinar Feedback Received “The productivity and output enabled by how the days were structure and the exercises within the sessions has been an eye-opener.” — Procter & Gamble “Very impressed. Intense and fun! We got a lot done in just a week. Great experience and super effective.” — Santander Consumer Bank “Unexpected and pretty incredible that it’s possible to achieve such relevant and applicable results in such a limited time period.” — Schibsted Media Group “Involving. Knowledge building. Fun! Extremely valuable and mind opening” — Alfa Laval
  • 57. Neo4j Webinar Technical Boot Camp Value prop/Business Dimension Technical Dimension Purpose Help customers create and assess graph business cases Enable technical audience to evaluate Neo4j graph technology Business and technical Technical C-level Business Sponsor Solution Architect Lab facilitator Graph engineer UX designer Cross-departmental alignment 3.5 day design sprint Demonstrable graph business case backed by presentation/prototypes for customer internal use Solution Architect Developers DBA/Sysadmin Graph Engineer IT department 5 days (hands on) training Team sufficiently trained to perform technical assessment of graph technology Audience Customer Participants Neo4j Participants Functions Format Main deliverable Neo4j Innovation Lab Neo4j Boot Camp
  • 58. Neo4j Webinar Innovation LabBoot CampUse Case Already Defined Explore additional Use Cases Boot CampNon-defined Use Case Technical TrainingInnovation Lab What Program to Engage In and When? (Going Into Production)
  • 59. Neo4j Webinar More Neo4j Professional Services Offerings Enable Deliver Evaluation Implementation Roll-out Support Innovation Lab Bootcamp PoC Product Training Solution Design Expert Consulting Staff Supplementation Solution Delivery Product training Solution Audit Deployment Services Managed Services
  • 60. Neo4j Webinar If You’re Interested in Learning More alessandro.svensson@neo4j.com www.neo4j.com jan.aertsen@neo4j.com
  • 61. Neo4j Webinar Nodes 2019 Conference — Thursday October 10, 2019