Nike conducted a financial ratio analysis of its performance from 2013 to 2014. Several ratios showed improvement, such as return on equity and gross profit margin, but others declined like net profit margin and ability to control expenses. While current liabilities can still be paid and debt remains under limits, inventory turnover slowed and debts took longer to collect. The company remained profitable but its stock would take over 30 years to see a return on investment. Overall, Nike showed revenue growth potential but its shares were not recommended for purchase.