The document summarizes a group project done by Team K.O. Kultures for their Introduction to Business course. They organized a week-long charity drive event on campus to raise money for the Dignity for Children foundation by selling food and merchandise. Their initial products of fried chicken and waffles did not sell as well as expected, so they pivoted to selling brownies instead, which were more popular. Through various marketing strategies, the team was ultimately able to raise a total of RM 2524.20 for the charity.