Ace of Sales Webinar: Avoid Spam Filters & Get Your Emails Opened
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The document provides tips for increasing email open rates by avoiding common spam triggers, such as inappropriate subject lines and excessive promotional language. Key strategies include using a clear and concise subject line, timing the emails effectively, and crafting engaging content that encourages readers to visualize benefits. Effective email marketing hinges on the balance between informative and intriguing subject lines that reflect the content of the message.
Ace of Sales Webinar: Avoid Spam Filters & Get Your Emails Opened
- 1. AVOID SPAM FILTERS & GET YOUR EZINES OPENED
- 3. WHAT ARE OPENS? Open Total Opens Unique Open
- 4. WHAT’S A GOOD OPEN RATE? 20% - 30% is good 40% - 50% is great 50% - 60% is fantastic!
- 5. YOUR SUBJECT LINE - 80% OF THE PROBLEM • ALL CAPS! (ACT NOW) • Spammy words (Free, Act Now, Limited Offer, Only) • Repeating characters (!!!, www,...) • Web addresses (www.mysite.com/blog) • Curse words, profanity, or even potty humor • Sneaky misspellings (FR33!, V1AGRA, SP3C1AL)
- 6. YOUR BODY MESSAGE - 10% OF THE PROBLEM • Sales-y words (Free, Buy Now, Special Offer) • Lots of links • Tons of images • Lots of ALL CAPS • Too long messages • Not enough text
- 7. BEING UNKNOWN - 5% OF THE PROBLEM • Some recipients only allow approved email sources • Servers...same problem Solution – Send a text email request first
- 8. TIMING - THE REMAINING 5% • 8:00AM (or 1:00PM / 3:00PM) • Tuesday, Wednesday, Thursday • Never at night or weekends
- 10. IT’S ALL ABOUT... Your Name Subject Line
- 11. EZINE SUBJECT LINE DO’S • Use your name • Use a consistent Ezine title (Bob Wilson’s Insider Updates) • Important words 1st (Subject Lines: How to improve them) • 4 S’s: simple, short, specific, straight forward
- 12. EZINE SUBJECT LINE DON’TS • Avoid being overly promotional (“Everything’s 1/2 off!”) • Don’t be overly-clever (Save that for inside the Ezine) • Don’t be shocking (Go for intriguing) • Avoid abstraction (“Self-belief is bliss”) • Watch out for truncation (This email subject line is...)
- 13. SUBJECT LINE LENGTH “The best subject line length is one that uses as few words as possible to provide the information or incentive that gets the reader to open it.” – Mark Brownlow • Most email programs truncate after 75 letters • 45-55 letters is a good (9-11 words)
- 14. ANDY’S FAVORITE SUBJECT LINES “Are we addicted to giving our own opinions?” – Chris Brogan “Theirs a problem with you’re email” – Marc Cenedella “10 gift ideas for the friend who has everything” – Target
- 15. SUBJECT LINE SUCCESS SECRET “When it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside.” – Mail Chimp
- 16. CREATE AN “FMI” (FIRST MENTAL IMAGE) “You want to inspire your prospects to begin imagining or visualizing themselves enjoying the benefits of your product or service.” – Bryan Eisenberg, ClickZ “Does your minivan babysit?”