Achieving social networking balance

This document provides tips for achieving balance with social networking while maintaining a professional online identity and career. It outlines 5 rules for social networking that emphasize listening, contributing respectfully and having fun. It also discusses using social networks like Twitter and LinkedIn to build professional networks by following experts in your field, exploring careers and sharing thoughtful comments. The document advises aggregating and controlling your online footprint through lifestreaming applications and stresses the importance of reviewing privacy and security settings to manage what information is shared publicly.