Action Construction
- 1. Presentation by: Ashutosh Kumar M-09 Harpreet Singh M-16 Saurabh Thukral M-53 Simerpreet Singh M-55
- 2. About ACE Ltd Ace is leading mobile cranes manufacturing co. in India, established in 1996 based in Ballabgarh, Faridabad. Got CNBC TV18 Emerging India Award in 2006 Achieved 50% market share in 10 Yrs. 5 plants spread in 100 acres of area.
- 3. Mission To produce and distribute good quality machine which are cost effective , have value added features and to provide in the line product support. To become the leading manufacturer and exporter of construction equipment in India.
- 4. Construction Equipment Sector Estimated market size 11000 Cr. Growing at 30% annually in India. Global growth rate is 5% approx It constitute 11% of India’s GDP. World leader is Caterpillar Inc.
- 5. COMPETITIVE STRENGTHS Low cost products Promoters and Management Range of Product Offerings Total Quality Commitment Functional Parameters Product Support Customized Solutions
- 6. COMPETITORS Larsen and Toubro JCB Escorts Eicher Telcon (Tata-Hitachi)
- 7. Organization Structure CEO (Mr. Vinod Ahuja) Manufacturing Design Quality Marketing ( Mr. Mahesh Aggarwal) (Mr. L R Chaudary) (Mr. Ashok Kumar) (Mr. Sunil Khanna) Services (Mr. Prashant Shrivastav)
- 8. Product Line Pick and move cranes Tower cranes Backhoe Loaders Fork lift Tower cranes Lorry loaders Tractors
- 9. Clients Reliance L&T BHEL Punj Lloyd Essar BSNL Indian Railways AAI Tata Ministry of Defense Aditya Birla Unitech International Markets UAE Qatar Sultanate of Oman Kuwait South Africa Kenya Nigeria Mauritius Singapore Portugal
- 10. Profit after Tax
- 11. Turnover 1660 3438 8780 16568 24587
- 12. Raw Material Local suppliers & imports Chassis and majors parts Inventory Management Based on research and forecasts Safety Management Helmets, working aprons, internal training, weekly meetings. Waste Management Six sigma implemented Quality management ISO 9001 certified by CVI
- 13. Assembly Process COMPONENT PAINTING MAIN STRUCTURE ASSEMBLY AUXILLARY STRUCTURE ASSEMBLY ENGINE & TRANSMISSION ASSEMBLY CONTROLS SUPER STRUCTURE ASSEMBLY
- 14. 6. ELECTRICAL FITMENT 7. LUBRICATION 8. HYDRAULIC SYSTEM FITMENT 9. ROLL OUT & TESTING 10.PAINTING & REWORK 11.PRE DELIVERY INSPECTION Assembly Process