This document analyzes various financial activity ratios to assess a company's efficiency. It discusses total asset turnover, fixed asset turnover, current asset turnover, inventory turnover, debtor's turnover, and average collection period ratios. These ratios measure how efficiently a company uses its assets to generate sales and turnover. The document also provides the calculations and formulas for each ratio and applies them to data from 2017-2015 to analyze the company's asset usage and receivables collection trends over those years.