"How To Choose Which Social Media Platforms Are Right For Your Business"
- 1. Presented by Amber Kapish SOCIAL MEDIA FOR BUSINESS
- 6. SO WHAT DOES THIS MEAN?
- 9. HOW DO I CHOOSE?
- 10. Choose 1 – 3 “Primary” social channels: Choose other “Secondary” social channels: WHAT TO CHOOSE
- 11. • Number of people (# time in hours) • Commitment/ Consistency • Content Curiation • Status Updates • Photos • Videos • Links • Questions/ Polls • Contests/ Sweepstakes • Feedback • Testimonials • Target Audience • Use of social channel FIRST MARKETING OBJECTIVES Resources ContentEnvironment You must decide these four things: Furthering Brand Awareness Increasing Brand Engagement Product/ Person/ Service Promotion Monitoring Foot Traffic Customer Service Industry Expert
- 14. Furthering Brand Awareness • 1+ person • 2-4 hours per week (Monitor 24/7) • Status Updates • Photos • Videos • Questions/ Polls • Contests/ Sweepstakes • Links • Feedback • 1.06 Billion users (680 Million mobile users); Adults 18-29 • General updates and interactions with others FACEBOOK MARKETING OBJECTIVES Increasing Customer Engagement Product/ Person/ Service Promotion Customer Service Resources ContentEnvironment
- 15. FACEBOOK BRAND AWARENESS AND ENGAGEMENT
- 16. FACEBOOK PRODUCT/ PERSON/ SERVICE PROMOTION
- 20. Industry Expert • 1+ person • 2-3 hours per week • Status Updates • Photos • Videos • Links (News-related) • Questions/ Polls • White Papers/ Blog • 500 Million users (200 Million active users); Adults 18-29 • Fast-paced, real-time news; Short updates (140 characters) TWITTER MARKETING OBJECTIVES Product/ Person/ Service Promotion Customer Service Increasing Brand Engagement Resources ContentEnvironment
- 28. • 1+ person • 1-2 hours per week • Photos • Feedback • 48.7 Million users; Adults, Mostly women under 50 years • Authentic and creative display of branding through the use of photography and imagery PINTEREST MARKETING OBJECTIVES Product Promotion Increasing Brand Engagement Resources ContentEnvironment
- 34. • Individuals/ 1+ for business • 30 min. -1 hour per week • Industry-related article links • Testimonials/ Recommendations • 200 Million users; Adults 18-50; Business Professionals • Considered the “professional space” of social media to share business articles, ideas and networking LINKEDIN MARKETING OBJECTIVES Expert In Industry Increasing Brand Engagement Resources ContentEnvironment
- 39. • 1+ people • Hours vary by video • Video Content • Feedback • 1 Billion users (4 Billion views per day); Adults 18- 29 • Video-sharing space • Ability to create a company “channel” YOUTUBE MARKETING OBJECTIVES Expert In Industry Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
- 43. • 1+ people • Timing varies by photo • Photos • Feedback • 100 Million Users; Common between ages 12-30 • Mobile-Savvy users • Photography-generated content • Share on Twitter and Facebook INSTAGRAM MARKETING OBJECTIVES Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
- 48. • 1+ people • 30 min. – 2 hours per week • Status Updates • Deals/ Promotions • Loyalty Rewards • 25 Million Users; Adults 35-44; • Mobile-Savvy users • Users actively entering business locations • Share on Twitter and Facebook FOURSQUARE MARKETING OBJECTIVES Monitoring Foot Traffic Resources ContentEnvironment Product Promotion Loyalty Program *Monitoring tool*
- 49. The Meatball Shop often shares witty updates highlighting a new or seasonal menu item or a fun promotion. FOURSQUARE PRODUCT PROMOTION
- 52. VINE WHAT IS IT?
- 53. • 1-2 people • Timing Varies • 6 Second Video • Feedback • Common ages 12-30 • Video Content • iPhone or iPad users only • Share on Twitter and Facebook VINE MARKETING OBJECTIVES Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
- 55. JOIN THE CONVERSATION Understand the rules of the road Utilize social media management systems Avoid being mistaken for a robot
- 56. For More Marketing Solutions for your business, visit CoxMedia.com.
Editor's Notes
- #5: Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
- #35: Scrap-booking onlinehttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/