Mls 4.28.15 final
- 1. MAJOR LEAGUE SOCCER A guide to local advertising opportunities
- 2. A WORLD SPORT AT HOME IN THE U.S. WEST Colorado Rapids FC Dallas Houston Dynamo LA Galaxy Portland Timbers Real Salt Lake San Jose Earthquakes Seattle Sounders FC Sporting Kansas City Vancouver Whitecaps FC EAST Columbus Crew SC Chicago Fire D.C. United Montreal Impact New England Revolution New York City FC New York Red Bulls Orlando City SC Philadelphia Union Toronto FC • The MLS is comprised of two divisions: the Eastern and Western • The MLS now features 20 total clubs, 17 from the U.S. and 3 from Canada Major League Soccer (MLS) clubs connect with consumers.
- 3. • Major League Soccer teams each play 34 matches during the regular season. • Post-Season brings the best teams to the forefront: • The MLS Cup playoffs start with the top teams seeded in regards to total points playing for a chance to compete on a neutral field for the MLS Cup Championship • The FIFA World Cup is a special event that occurs every four years. Men’s and Women’s teams participate in this international soccer competition contested by the senior national teams of the members of FIFA. GAMES, POST-SEASON & THE WORLD CUP A GREAT SUBSTITUTION FOR YOUR BRAND Align your brand with this popular sport all season long.
- 4. SOCCER HEADLINES GOOOOOOOALS & More… Your message goes further when coupled with the buzz of MLS. • The Portland Timbers defeated Columbus Crew SC by a score of 2-1 to win the 2015 MLS Cup, its first title in team history. Timbers midfielder Diego Valeri was named game MVP, in part for scoring Portland’s first goal just 27 seconds into the game. • Both top-seeded teams entering the playoffs, FC Dallas and the New York Red Bulls, failed to make the MLS Cup. Each was knocked out in the semifinals; Dallas losing to Portland (5-3) and New York falling to Columbus (2-1). • Toronto FC’s Sebastian Giovinco earned the MLS MVP Award for the 2015 season. In just his first season after coming over from Italian club Juventus, Giovinco broke the MLS record for most combined goals and assists in a season with 38. Giovinco led all MLS players with 16 assists and 22 goals scored. • Two new clubs joined MLS with the commencement of the 2015 season in March: New York City Football Club (FC) and Orlando City Soccer Club (SC). Starting in 2017, four more teams are slated to join (bringing the league to 24 clubs; 12 in the West, 12 in the East): Atlanta, Los Angeles FC, Minnesota United FC, and Miami. WHAT YOU NEED TO KNOW
- 5. MLS soccer attracts a young and well-educated audience. THE SOCCER FAN Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports watch cab TV pst yr : Major League Soccer (MLS) Population: 245,403,097 Qualitative Population: 11,905,855 64% are homeowners 63% have a college education 55% are married 16% 23% 22% 19% 12% 9% 0% 10% 20% 30% 18-24 25-34 35-44 45-54 55-64 65+ Age Base: Adults 18+ Men 68% Women 32%
- 6. The Walking Dead 2015 MTV Video Music Awards First Take At Midnight with Chris Hardwick Pretty Little Liars WWE SmackDown • ESPN drove Twitter activity throughout their 16 game season with 366k tweets in 2015 and ESPN2 logged a further 315k tweets for their 25 game coverage. • MLS attracts a younger audience with 33.2% falling in the M18-24 demographic for a ESPN2 sample of social game ratings. • ESPN aired the MLS Cup on December 6, 2015 and garnered over 123k tweets and over 19 million impressions. • 48% of people who tweeted about MLS on these networks also tweeted about other TV programs, of which 87% were on cable. • Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming. 1. Source: Millward Brown Digital + Twitter, December 2013 Source: SocialGuide Inc. Affinity Report: Jan 20145– Dec 2015 MLS Soccer Pulled 2/4/16. NETWORKS & PROGRAMS SOCIAL TV ENGAGEMENT People who tweeted about MLS also tweeted about these: GENRES CATEGORIES Special Drama Comedy Talk Reality News Sports Talk LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE Programming with a strong social presence increases ad recall by up to 33%.1 SOCCER SCORED BIG LAST SEASON ON TWITTER.
- 7. SPORTS FANS ARE ONLINE SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS 40% have checked out sports content online. Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015. SIXTEEN PERCENT of consumer sports content is through a mobile device28% 22% 21% WATCH HIGHLIGHT CLIPS WATCH A GAME ON MOBILE DOWNLOAD SPORTS APP The most common online sports interactions: ONE-FIFTH of sports fans follow stats via a “game tracker” online
- 8. Your Customers, Delivered MAJOR LEAGUE SOCCER REGULAR SEASON Sunday, March 6th to Sunday, October 23rd Target Demo: M18-34, M18-49, M25-54 Major League Soccer is celebrating it’s 20th year in operation and shows no sign of slowing down as major cities around the nation are vying for a club. This will be the last year as a 20 team league as expansion continues in 2017 with Atlanta, and 2018 Los Angeles and Minnesota joining the league. The Portland Timbers are defending the MLS Cup in 2016 while the New York Red Bulls are the defending Supporters Shield winners. 2016 marks the debut of coverage on FS1 with 30 games set to air on Sunday evenings. ESPN and ESPN2 will continue to air games, mostly on Sundays as well. MLS Social analytics for 2015 saw 366k tweets over 16 games on ESPN with the majority of the social activity attributed to a young, male 18-24 year old. The Regular Season runs from March through October with the playoffs airing into December.
- 9. LEARN MORE 1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL CLICK BELOW TO CONNECT WITH COX MEDIA:
Editor's Notes
- #4: [042415 – SV: No updated MLS cup logo available; re-check for second publish in August.]
- #8: Consumers are upgrading and redecorating in 2014 and are going online for research and inspiration. The latest Remodeling Market Index (RMI) numbers are out from the National Association of Home Builders (NAHB), and the fourth quarter of 2013 is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales prompted home owners to undertake upgrades that they put off during tough times. Source: Burst Media 2014, http://burstmedia.files.wordpress.com/2014/02/burstmedia_homeimprovement_infographic_feb2014.jpg