Ad Tech Fundamentals
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The document provides an overview of the various players in the ad tech space through a collection of links on different topics. It covers the basics of programmatic buying and selling as well as real-time bidding (RTB). It also discusses programmatic advertising beyond RTB including private marketplaces. Other sections explore the role of audiences, fraud and brand safety, viewability, native advertising, and the use of analytics and big data. The links provide information on topics like supply side platforms (SSPs), demand side platforms (DSPs), data management platforms (DMPs), and how various technologies work together in the programmatic advertising ecosystem.
Ad Tech Fundamentals
- 1. Players in the Ad Tech Space http://www.lumapartners.com/lumascapes/display-ad-tech-lumascape/ Basics http://www.business2community.com/communications/beyond-buzzword-programmatic-01182807 http://adexchanger.com/online-advertising/define-programmatic-buying/ http://adexchanger.com/online-advertising/programmatic-selling/ http://www.adopsinsider.com/ad-exchanges/supply-side-platforms/ http://digiday.com/platforms/wtf-supply-side-platform/ http://digiday.com/platforms/wtf-demand-side-platform/ http://www.nextmark.com/wp-content/uploads/2012/06/Online-Display-Media-Order-Sequence- Diagram.pdf http://www.iab.net/iablog/2014/11/top-10-things-you-need-to-know-about-programmatic.html http://tapsense.com/blog/2014/03/12/mobile-ad-networks-dsps-rtb-programmatic-ssps-ad-exchanges- dmps-explained/ http://programmaticadvertising.org/2014/10/07/how-to-choose-the-right-ssp/
- 3. The rise of PMP (Business insider case study)- https://vimeo.com/127858782 Deep Dive on PMPs - https://vimeo.com/127858420 https://vimeo.com/112458797 https://vimeo.com/112137718 https://vimeo.com/124757958 Audience http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/data- management-part-iv-syncing-offline-data-to-your-dmp/#more-475 http://marketingland.com/new-study-backs-up-iabs-70-percent-viewability-threshold-recommendation- 123788 https://www.admonsters.com/blog/segmenting-audience-extension https://www.admonsters.com/blog/publisher-audience-extension-part1 https://www.admonsters.com/blog/publisher-audience-extension-part2
- 4. Fraud and Brand Control http://adexchanger.com/online-advertising/the-book-of-fraud/ http://marketingland.com/brand-safetys-moment-arrived-last-110955 Viewability http://adexchanger.com/online-advertising/defining-viewability-the-opportunity-to-be-seen-cant-tell- you-if-an-ad-worked-or-not/ http://marketingland.com/googles-report-56-percent-ads-arent-seen-isnt-shocking-heres-110433 http://marketingland.com/affects-ad-viewability-5-factors-google-study-109876
- 5. http://adexchanger.com/the-sell-sider/viewability-a-currency-not-a-metric/ http://marketingland.com/iab-says-100-percent-viewability-isnt-possible-yet-70-percent-threshold- 111308 Native Check attachment folder for documents related to Native Analytics and Big Data http://marketingland.com/data-powers-primary-benefits-programmatic-advertising-123404 http://www.iab.net/data/ https://www.youtube.com/watch?v=FOGSVT_2dBA