Adapting Designers' tools, methodologies for the future
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The document outlines strategies for enhancing tool adaptation across various industries, emphasizing the importance of empathy maps, personas, journey maps, and workshops in driving better design outcomes. It discusses both the strengths and limitations of these tools, such as fostering understanding while sometimes glossing over critical nuances. The focus is on iterating and adapting these tools to enhance diversity, equity, and accountability in design practices.
Adapting Designers' tools, methodologies for the future
- 1. Adapting our Tools for a Better Future +
- 2. Your host for the early afternoon: Ariana Koblitz +
- 3. Adapt across industries, markets, design hats +
- 4. Plan for the next half hour Set context Define focus Discuss tools +
- 5. Context +
- 6. +
- 7. +
- 9. +
- 10. Barriers to diverse hiring Competing priorities Disincentivized to “do it right” +
- 11. Focus +
- 12. +
- 13. + Empathy maps Personas How Might We Journey Maps& Blueprints Storyboards Ethnographic research Usability testing Workshops Assumption mapping Brainstorming Abstraction Ladder Use case
- 14. 1. What makes this tool powerful 2. How it masks or falls short of nudging us towards *better* design 3. Ways to adapt & iterate +
- 15. Tools +
- 16. Persona +
- 17. What makes this powerful • Lets you “be in someone’s shoes” • Enables teams to work from a shared starting understanding + Persona
- 18. How it masks or falls short of nudging us towards *better* design • Masks powerful nuances and differences • Designers re-project themselves into it + Persona
- 19. + Ways to adapt & iterate • Create multiple • Incorporate data from across the journey specific to the company Persona
- 20. Journey Maps - Blueprints +
- 21. + What makes this powerful • Busts myths on root causes of an action • Links “fluffy” considerations to concrete transactional outcomes • Enables teams multiple degrees removed to feel closer Journeys & Blueprints
- 22. + How it masks or falls short of nudging us towards *better* design • Point in time visual • Challenge balancing visualizing the complexity & recognizing nuance Journeys & Blueprints
- 23. + Ways to adapt & iterate • Formats that are accessible to non- design team members • Pant seeds for flags on when to change Journeys & Blueprints
- 24. Workshops +
- 25. What makes this powerful • Brings teams to the table • Generates buy-in + Workshops
- 26. + How it masks or falls short of nudging us towards *better* design • Ideas balloon • Assumptions get baked in Workshops
- 27. + Ways to adapt & iterate • Commit to pre-work • Be transparent about post-workshop analysis Workshops
- 28. + Empathy maps Personas How Might We Journey Maps & Blueprints Storyboards Ethnographic research Usability testing Workshops Assumption mapping Brainstorming Abstraction Ladder Use case
- 31. + Empathy maps
- 33. + How Might We’s
- 34. + Brainstorming
- 35. + Storyboarding
- 37. + Use case