Design Thinking to Co-Design Solutions: Presented at ACMP 2018
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The document outlines a workshop on design thinking led by experts Claire Brawdy and Rebecca Wyatt, who aim to educate participants on the framework's phases and its application in co-designing solutions. Key objectives include understanding user needs, defining challenges, brainstorming, prototyping, and testing ideas in a collaborative and iterative manner. Participants will engage in hands-on activities to foster a human-centered approach to problem solving in various change initiatives.
![Q: What do we like about [your brands, products, services] that
could be translated to our ideal office environment?
• e.g. Collaborative + WordPress = Open source, developed
and maintained by the community surrounding it
• e.g. Collaborative + WeWork = Communal desks and open
floor plans
• e.g. Collaborative + Lyft = Centralized information sharing
6
minutes](https://image.slidesharecdn.com/finalacmp-180403131113/85/Design-Thinking-to-Co-Design-Solutions-Presented-at-ACMP-2018-20-320.jpg)
Design Thinking to Co-Design Solutions: Presented at ACMP 2018
- 2. Claire Brawdy, Rebecca Wyatt March 26, 2018 DESIGN THINKING TO CO-DESIGN SOLUTIONS
- 3. REBECCA WYATT SENIOR CONSULTANT, ENTERPRISE KNOWLEDGE AREAS OF FOCUS: Technical Training, Hands-On Activity Facilitation, Agile Product Ownership, Search UX CLAIRE BRAWDY SENIOR ANALYST, ENTERPRISE KNOWLEDGE AREAS OF FOCUS: Design Thinking, UX/UI Design, KM Strategy, Taxonomy Design, Visual Design
- 4. By the conclusion of this workshop, participants will be able to: 1. Articulate the phases of Design Thinking. 2. Apply the Design Thinking framework to co-design an example workshop solution. 3. Utilize the Design Thinking framework when co- designing solutions in change initiatives. WORKSHOP OBJECTIVES
- 5. • A human-centered approach to problem solving that brings together the needs of people, technology, and business to solve complex problems with innovative solutions. • In practice, this process is carried out in a more flexible and non-linear fashion, with stages being conducted concurrently. WHAT IS DESIGN THINKING?
- 6. • Focuses on the end user(s). • Challenges assumptions. • Leverages collective expertise. • Employs empathy. • Utilizes constant iteration. As opposed to… • Jumping immediately to solutions. • “We have this technology, what can we use it for?” • “Our competitors just launched X; how can we do X quickly?” WHY DESIGN THINKING?
- 7. • Active participation is crucial. – Activities denoted by blue star. • The process will feel rushed, and that’s purposeful! • Don’t jump ahead to solutions (until the Ideate phase). • We’re playing the role of facilitators, not instructors. • We are learning by doing, therefore the emphasis is on the process, not the outcomes. • Have fun and embrace the process! GROUND RULES
- 8. THE CHALLENGE Design the ideal office environment.
- 9. • The work you do to understand people, within the context of your design challenge. • Tools for Gaining Empathy: Interviews, Focus Groups, Observations, Immersion, Creating Empathy Maps, Creating Personas, etc. EMPATHIZE DEFINE PROTOTYPEIDEATE TEST PHASE 1: EMPATHIZE
- 10. MEET YOUR PERSONAS Dorothy Peterson, 42 Regional Director Introvert Tech Savvy Entry Level Linear Thinker Extrovert Tech Challenged Senior Manager Creative Thinker Jeff Connors, 28 Developer Introvert Tech Savvy Entry Level Linear Thinker Extrovert Tech Challenged Senior Manager Creative Thinker
- 11. • Define the challenge you are taking on, based on what you have learned about your user and about the context. • Tools for Defining the Challenge: Finding Themes, Prioritizing, Creating How Might We (HMW) Questions, etc. EMPATHIZE DEFINE PROTOTYPEIDEATE TEST PHASE 2: DEFINE
- 12. • “How might we” (HMW) questions are short questions that launch brainstorms. – Tip #1: Question an assumption – Tip #2: Amp up the good – Tip #3: Remove the bad – Tip #4: Go after adjectives – Tip #5: Break it down How might we make Dorothy’s office environment better? Tip #1: Question an assumption. How might we recreate Dorothy’s office experience at home?
- 13. • “How might we” (HMW) questions are short questions that launch brainstorms. – Tip #1: Question an assumption – Tip #2: Amp up the good – Tip #3: Remove the bad – Tip #4: Go after adjectives – Tip #5: Break it down How might we make Dorothy’s office environment better? Tip #2: Amp up the good. How might we upgrade existing technical systems?
- 14. • “How might we” (HMW) questions are short questions that launch brainstorms. – Tip #1: Question an assumption – Tip #2: Amp up the good – Tip #3: Remove the bad – Tip #4: Go after adjectives – Tip #5: Break it down How might we make Dorothy’s office environment better? Tip #4: Go after adjectives. How might we make Dorothy’s office environment productive?
- 15. • Brainstorm a few “How Might We” questions to address your persona’s needs. • Pick a How Might We question to move forward with. 7 minutes Tip #1: Question an assumption. Tip #2: Amp up the good. Tip #3: Remove the bad. Tip #4: Go after adjectives. Tip #5: Break it down.
- 16. • The work you do to generate ideas, mentally a process of “going wide”. • Tools for Ideating: Brainstorming, Bundling Ideas, Creating Frameworks, Gut Checks, Mash-Ups, Co- Create, Role Play, etc. EMPATHIZE DEFINE PROTOTYPEIDEATE TEST PHASE 3: IDEATE
- 17. In your group, list adjectives which describe the ideal office environment. 1 minute Collaborative
- 18. In your group, discuss and decide on an adjective that would appeal to your persona. Circle it. 1 minute Collaborative
- 19. • Brainstorm different brands, products, and services which align with that adjective. • e.g. Collaborative – WordPress; WeWork office sharing; Lyft 2 minutes
- 20. Q: What do we like about [your brands, products, services] that could be translated to our ideal office environment? • e.g. Collaborative + WordPress = Open source, developed and maintained by the community surrounding it • e.g. Collaborative + WeWork = Communal desks and open floor plans • e.g. Collaborative + Lyft = Centralized information sharing 6 minutes
- 21. • Iterative generation of artifacts intended to answer questions that get you closer to the final solution. • Tools for Prototyping: Rapid Prototyping, Role- Playing Activities, Modeling, Mock-ups or Wireframes, Storyboards or Journey Maps, etc. EMPATHIZE DEFINE PROTOTYPEIDEATE TEST PHASE 4: PROTOTYPE
- 22. • A customer journey map is a visualization of the process that a person goes through in order to accomplish a goal. • You will work with your team to create a journey map that reflects your team’s favorite/best ideas from the Ideate phase.
- 23. 10 minutes 9:00am 10:30am 12:00pm 2:30pm 4:30pm 5:00pm Emotion Idea #1 Uninterrupted Work Idea #2 Working with your team, create a journey map that reflects your team’s favorite/best ideas from the Ideate phase.
- 24. • Solicit feedback about the prototypes you have created from your end users. • Tools for Testing: Role-Playing Activities, Guerilla Testing, Modeling, Observations, Story-telling, etc. EMPATHIZE DEFINE PROTOTYPEIDEATE TEST PHASE 5: TEST
- 25. • Tell the story of your journey map. • Listen and offer feedback! 11 minutes Tips for Giving Good Feedback: 1. Be specific. 2. Give the problem, not the solution. 3. Give examples 4. Keep it balanced. 5. Don’t be afraid to ask questions, let feedback be a conversation.
- 26. Design thinking lends structure to the design phase of your project. DESIGN THE SOLUTION PLAN THE PROJECT DEVELOP THE SOLUTION WATERFALL PROJECT
- 27. Design thinking is a tool for eliciting ongoing ideas and feedback in a fun, engaging manner. AGILE PROJECT Do Act CheckPlan
- 28. By the conclusion of this workshop, participants will be able to: 1. Articulate the phases of Design Thinking. 2. Apply the Design Thinking framework to co-design an example workshop solution. 3. Utilize the Design Thinking framework when co- designing solution in change initiatives. WORKSHOP OBJECTIVES
- 29. Q A&