Design Thinking Workshop at Nittany Watson Challenge
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Design thinking is a human-centered approach to innovation that draws from design methods to integrate user needs, technology possibilities, and business factors. It involves building empathy with users, defining problems from their perspective, generating creative solutions, building prototypes, and testing ideas with users through an iterative process.
![Creating personas starts by understanding the user’s
point of view
[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]
5 minutes](https://image.slidesharecdn.com/designthinkingworkshopibmwatsonchallenge-170124194927/85/Design-Thinking-Workshop-at-Nittany-Watson-Challenge-11-320.jpg)
![Iterate on your persona multiple times,
change the need and insight with each iteration
[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]
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[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]](https://image.slidesharecdn.com/designthinkingworkshopibmwatsonchallenge-170124194927/85/Design-Thinking-Workshop-at-Nittany-Watson-Challenge-12-320.jpg)
Design Thinking Workshop at Nittany Watson Challenge
- 2. Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, IDEO CEO
- 7. Build Empathy Define the Problem Generate Ideas Create Prototypes Test with Users
- 8. Empathy is the ability to share another person’s perspective
- 9. Build empathy and start discussing who participates in online learning 8 minutes What do they say? How do they act? How do they feel? What do they think?
- 10. In order to have empathy for someone you need to understand all the parts of the problem 5 minutes
- 11. Creating personas starts by understanding the user’s point of view [USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT] 5 minutes
- 12. Iterate on your persona multiple times, change the need and insight with each iteration [USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT] . . . . . . . . . [USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]
- 13. As a team come up with the worst ideas imaginable 2 minutes
- 14. Individually brainstorm solutions that innovatively solve your team's problem 5 minutes
- 16. Use your brainswarming maps to work from the top or bottom and generate solutions to the HMW question Challenge Statement Resource 3 Resource 2 Resource 3 Resource 4 Resource 5 Strategy 1 Strategy 2 Strategy 3 Solution Solution Solution Solution Solution Related to your Persona 7 minutes
- 17. Come together as a team and share your ideas, look for patterns and themes as you share 5 minutes
- 18. Vote on the most game-changing idea your team has developed 4 minutes
- 19. Prototype your solution, build something that communicates your idea simply yet effectively 20 minutes
- 20. Creating a journey map can help you visualize key moments in the experience you are designing
- 21. Select one path and start thinking through the key moments for your user as they experience your solution
- 22. Create a journey map by writing down the 3-5 critical touch points between your user and your solution 10 minutes
- 23. Test your prototype with users, ask questions that dig deep, and don’t defend your ideas
- 24. DOs Dig deeper – ask why (laddering). Ease in, be comfortable, find emotional cxn. “Funneling”. Understand the cultural, emotional, and social context. Actively listen and have a conversation. DONTs Assume Anything Ask leading questions Be afraid of silence When interviewing you want to mine for emotions
- 25. What worked well? What was frustrating? How will you use Design Thinking in your own work?