ADAPTIVE SEO - Definition and Methodology
- 1. The ASEO Methodology: Deliverables and Pricing By WSI ALM – ASEO Certified Supplier info@wsialm.com
- 2. HOUSEKEEPING ITEMS • All lines are muted • Submit questions via dashboard • Q&A session at end • Webinar is being recorded ©2014 WSI. All rights reserved.
- 3. ASEO AGENDA • Background • Definition • Benefits • Methodology • Deliverables • Pricing • Marketing Material • Q&A ©2014 WSI. All rights reserved.
- 4. BACKGROUND ©2014 WSI. All rights reserved.
- 5. Google Updates ©2014 WSI. All rights reserved.
- 6. ADAPTIVE SEO CONSORTIUM ©2014 WSI. All rights reserved. Suppliers IC’s THO Experts
- 7. 2013 Global Convention - Toronto ©2014 WSI. All rights reserved.
- 8. ADAPTIVE SEO – Requirements • Deliver a uniform strategy to the end client • Aligns with the ever changing SEO landscape • Is a Game Changer for the IC’s (Sales and Revenue) • Positions WSI as the Global Thought Leader in SEO • Is Solid, Result Oriented and Google Friendly (White Hat) • Education – Not about quick short term results ©2014 WSI. All rights reserved.
- 9. WHAT IS ADAPTIVE SEO ©2014 WSI. All rights reserved.
- 10. ADAPTIVE SEO - Benefits • It will improve your organic rankings because you can focus on "social signals" with all of your campaigns. • Social media is all about engagement, and by combining SEO and social media, you can increase your engagement score • Increase the awareness of who you are, what you stand for, and what you do, which will help with your online credibility. • Measure social media ROI. • Increased trust and digital footprint (visibility) • Real time community management • Increased conversions to reach your business goals ©2014 WSI. All rights reserved.
- 11. ADAPTIVE SEO - TIERS ©2014 WSI. All rights reserved.
- 12. ADAPTIVE SEO – TIER 1 Tier 1: Keyword and Competitive Research With Google encrypting all its keyword data recently, Keyword and Competitive Research for organic search has become more difficult. Be prepared to spend a quarter of your efforts in this tier to continually understand the keyword phrases that drive targeted traffic and conversions, because identifying the right keyword phrases is crucial for your success. The keyword and competition research is an on-going process that will expand and evolve as you venture deeper into your organic search optimization strategy. Tools that WSI ALM Uses SEM Rush Moz Toolset Google Keyword Tool Google Trends
- 13. ADAPTIVE SEO – TIER 2 Tier 2: Technical SEO Fundamentals and Foundation Fundamentals & Foundation would consist of one-time tasks such as: •Setting up indexing details such as Robots.txt, 301 redirects, sitemap, title tags, etc. •Configuration and cross referencing of a blog presence and social accounts including: LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google+ and any other industry-specific social media or sharing sites. This will facilitate content syndication and optimization at a later stage. •Implementation of social sharing icons throughout the main web and blog sites to make best use of the social signals. •Backlinking from respected industry and local directories. (carefully avoiding excessive or irrelevant backlinking) •Setting up Google Places listings to appear in local searches effectively. •Understanding and optimizing web page load time and server details that may affect rankings. While this is not meant to be an exhaustive list; it is clear that these technical, one-time tasks are imperative in order for any SEO/ASEO efforts to succeed.
- 14. ADAPTIVE SEO – TIER 3 Tier 3: Optimized Content Marketing Plan A good optimized content marketing plan will address four major Google algorithm changes from the past year: a) Freshness Updates – Google favors fresh, relevant content in the form of press releases, blogs, case studies, news and events. b) Panda Updates – Optimized content distributed to valid, reliable sources will assist in building strong backlinks that are way less likely to be penalized. c) Google+ – Social networks and social media are about relationships and relationships prove relevance. Google’s social network, Google+, is indeed factored into its search algorithm. Build your Google+ presence and circles and start sharing your content today. d) Search plus Your World – Most importantly, when you share your content publicly in Google+ it has a broader reach and a longer life than any other social network including Facebook and Twitter.
- 15. ADAPTIVE SEO – TIER 4 Tier 4: Publish, Socialize, Share •Corporate website and blog site as a starting point and repository. •If your content is a blog post, then also publish it to industry specific, respected blog sites that your prospects will visit. •If your content is a press release, then publish through a newswire such as PRWeb or Marketwire •Social channels including: LinkedIn, Twitter, Google+, YouTube, Facebook (with Twitter the content should be tweeted multiple times over a specified period of time) •Subscribers and client base via email marketing Goals Accomplished: • Backlink building • Indexing by Google so it can ultimately be found • Social signals creation (Tweets, Retweets, Likes, Shares, Views) • Beginnings of a sales conversation with prospects
- 16. ADAPTIVE SEO – TIER 5 Tier 5: Measure & Improve How to measure the success of an SEO campaign? Impressions/Traffic Conversions Social signals Backlinks Keyword Rank
- 17. ADAPTIVE SEO – PACKAGES There are four pre-defined packages available for you to choose from- Bronze+ ($300/mo) Silver+ ($550/mo) Gold+ ($800/mo) Platinum+ ($1,100/mo) All of these ASEO packages encompass the complete methodology of the ASEO pyramid, and yet offer you the flexibility to choose a package based on your client’s budget and/or needs.
- 18. ADAPTIVE SEO – Deliverables Tier1: Keyword and Competitive Research
- 19. ADAPTIVE SEO – Deliverables Tier 2 : Technical SEO Fundamentals
- 20. ADAPTIVE SEO – Deliverables Tier 3: Optimized Content Marketing Plan
- 21. ADAPTIVE SEO – Deliverables Tier 4: Publish, Socialize and Share
- 22. ADAPTIVE SEO – Deliverables Tier 5: Analytics and Reporting
- 23. Marketing Material ADAPTIVE SEO VIDEO www.wsialm.com/adaptiveseovideo CONTACT US FOR YOUR OWN CUSTOM VIDEO
- 25. Q&A ©2014 WSI. All rights reserved. Contact Info: Email: armando@wsialm.com info@wsialm.com Phone: 1-877-871-0497 Skype: armando.wsialm