Add AI to Your Content Writing Toolkit - 5 Time-Saving Tools - Stephen Mostrom, Develop Daily
0 likes171 views
Stephen Mostrom discusses 5 AI tools that can help save time for content marketers: ChatGPT for general assistance, Perplexity for fast research, Otter to transcribe audio and search transcripts, AudioPen for organizing thoughts, and Grammarly for editing. He outlines how marketing teams can implement these tools at different stages of the writing process from idea generation to editing. Mostrom advises testing emerging tools, keeping the human voice, and iterating processes as the field continues to evolve rapidly.
Add AI to Your Content Writing Toolkit - 5 Time-Saving Tools - Stephen Mostrom, Develop Daily
- 1. MASTER CLASS PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Add AI to Your Content Writing Toolkit - 5 Time- Saving Tools Stephen Mostrom FOUNDER DEVELOP DAILY
- 2. Add AI to Your Content Writing Toolkit 5 Time-Saving Tools
- 3. What is this newfangled tool? Is AI going to replace copywriters? How can I best work this into my process?
- 4. Hi, I’m Stephen 👋 • Founder, Develop Daily • Chief Copywriter, Damn Smart Marketing • AI-interested I’m here today to talk about actionable ways to build AI into your team’s workflow. 👉 Increase productivity 👉 Increase conversions
- 5. Agenda State of AI for Copywriting 5 Time-Saving Tools Worth a Look • Use cases • Benefits • Cost • Time Deep Dive Q&A
- 6. So what’s the current state of robot writers?
- 8. Source: Neilsen Norman Group
- 9. I bet you can’t tell me what it smells like in the Sistine Chapel. You’ve never actually stood there and looked up at that beautiful ceiling. Credit: Eddie Shleyner
- 10. Stages of the writing process: Idea Research Writing Editing
- 11. Ready to upgrade your writing toolkit? Start with these 5 tools
- 12. ChatGPT Still the best all-purpose tool
- 14. Benefits • Access to info • Fast responses • Flexible application Cost • Free • $20 / month To get started • Prompt best practices • Practical use cases • Brand guidelines
- 15. Stages of the writing process: Idea Research Writing Editing
- 16. Idea Brainstorm and generate themes Writing Craft hooks and draft copy Research Find resources and identify pain points Editing Provide tips to improve and spot typos
- 18. Stay tuned! Credit: Ruben Hassid
- 20. What about the AI tools tailor-made for copywriting?
- 21. Early data points on AI-written content 1. Readers notice. 2. They leave. 3. Google downranks you. 4. You lose trust and exposure.
- 22. Emerging AI Writing Tools Jasper Copy.ai ClickUp
- 23. Perplexity High-quality research in a heartbeat
- 24. Search + Gen AI
- 26. Benefits • Search + Gen AI • Autopilot • In-line citations Cost • Free • $20 / month To get started • Prompt best practices • Practical use cases • Brand guidelines
- 29. Otter Turn audio into text, text into content
- 31. Benefits • Record anything • Instant transcript • Powerful AI search Cost • Free • $10 / month • $20 / month To get started • Learn the UX • Add Otter to calls • Systematize
- 33. Plays we run with Otter: Record every content meeting. This reduced back-and-forth conversations and ensures 20/20 alignment. Convert video into a transcript. This makes it easer and faster to repurpose content.
- 35. AudioPen Convert your messy thoughts into content
- 37. Benefits • On-the-go • AI-powered notes • Organized Cost • Free • $6.25 / month To get started • Grab the app • Create routines • Share ideas
- 42. Benefits • Embedded • Great for typos • Built-in Gen AI Cost • Free • $12 / month • $15 / month To get started • Download plug-ins • Create editing routines • Review Gen AI capabilities
- 44. Bringing it all together How to set up a 5 star writing process
- 45. Idea Generation Your marketing team brings ideas to the table You leverage ChatGPT to turn ideas into outlines You generate additional ideas using Otter and AudioPen
- 46. Research You start with a natural language search in Perplexity Your team confirms the authenticity of the research You organize and summarize research in ChatGPT
- 47. Writing Your copywriter and team collaborate to pick a topic Your team reviews the first draft and provides feedback The copywriter uses the outline and research, plus AI support while writing
- 48. Editing You have Grammarly take a pass for typos and grammar Your team provides the final voice of the brand and customer You grab high-level feedback from ChatGPT
- 50. Playbook for Teams: Audit your content process. Look for areas of opportunity. Keep tabs on emerging tools. Pick a small stack that works for you. Test and iterate. The field is evolving fast. Don’t ever lose your voice. Human connection wins the day.
- 51. Source of AI Info Newsletters. Superhuman. Ben’s Bites. LinkedIn. Ruben Hassid. Zain Kahn. Product Hunt. Track the latest releases.