Addiply updatejapnslide
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The document discusses the significance of location-based advertising in the mobile and retail sectors, as highlighted by Google’s Eric Schmidt. It notes the increasing prevalence of free Wi-Fi hotspots and their impact on user connectivity and local advertising efforts. Advertisers are advised to target audiences based on proximity and travel time to optimize their campaigns.
Addiply updatejapnslide
- 1. by CEO Rick Waghorn Addiply Update
- 2. If it doesn’t work on mobile… …then it doesn’t work ‘SoMoLo is the future,’ says Google’s Eric Schmidt Social… Mobile… Local…
- 3. Lo… Local… location… locate… ‘Location is the new cookie’ ‘Retailers and their ad agencies are scrambling to hone their location-based approaches… (including)… hyper-local efforts keyed to Wi-Fi hotspots…’ BusinessInsider, July 13
- 4. My free wifi for your location…
- 5. Tokyo: A Travellers Tale… 81% of US wifi hot-spots are now free (Jan,13) Less than 1% of consumers connect to the Internet when WiFi is charged (JiWire). Free networks average more than 10x user numbers; consuming 20x the bandwidth. = *Local* Advertising.
- 7. From the advertiser perspective… Show me my audience by distance… 500m, 1.5km, 2.5km… Mobile/App users within 2.5km of Italian Bar O-Ja
- 8. From the advertiser perspective… Show me my audience by time to travel… 5 mins, 20 mins, 60 mins… Mobile/App users within 20 minutes of Italian Bar O-Ja
- 9. Km 500m Time $43 BUY 20mins Total 1000 UsersFrom the advertiser perspective… Let me buy my mobile audience by users, distance and time…
- 10. Right here, right now…
- 11. For Mash09, Ad:Tech Japan