What if next is now? Or the Future (of travel) is closer than we think?_ATCOM Next
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The document discusses the evolving landscape of travel, focusing on the impact of smart cities, millennial trends, and the sharing economy. It emphasizes the integration of technology in tourism, such as mobile booking and personalized traveler experiences, while also noting the challenges and opportunities for traditional brands to adapt. The presentation highlights how innovative solutions, like smart airports and sensory marketing, are shaping future travel experiences.
What if next is now? Or the Future (of travel) is closer than we think?_ATCOM Next
- 1. THE FUTURE (OF TRAVEL) IS CLOSER THAN WE THINK what if.. NEXT IS NOW? OR MANOLIS PSARROS @TOPOSOPHY
- 4. what if.. ..the future of travel is in smart cities #1 Smart cities make smart destinations
- 5. By 2050, 2/3 of the global population will live in cities
- 6. Between 2005 and 2015, the general tourism industry grew by 14 percent, with an increase in city tourism of 38 percent.
- 7. Cities as platforms An API for everything
- 8. ENGAGING IN ALL STAGES OF THE VISITOR JOURNEY BOOKING • Upsell • Cross-Sell • Upgrades PLAN • Personalize • Social • Travel Profile DEPARTURE • Notifications • Upsell • Social – Location - Mobile THE DESTINATION EXPERIENCE • Activities • Context-driven • Ratings & Reviews • Social – Location - Mobile RETURN • Feedback • Upsell • Sharing NEXTTRIP • Collect Data • Update Travel Profile • Individual Offering
- 9. SMART TRAVEL STARTS AT HOME Virgin Holidays promotes its destination packages via VR
- 10. SMART TRAVEL STARTS AT HOME Feel the temperature before boarding
- 11. SMART VISITOR SERVICES Dynamic kiosks that display real-time information, concerning traffic, weatherand local news, like urbanflow in helsinki
- 12. HUMAN INTERACTION IN SMART CITIES Crowdfunding, Visitor Greeter Schemes, Open Data, FixMyStreet, Collaborative Labs,
- 13. SMART HERITAGE INTERPRETATION Talking Statues in London, Manchester & Chicago
- 14. SMART CITIES MAKE US SMILE Interactive Games That Turn The City Into A Playing Board
- 15. SMART PAYMENTS Health Stations in Moscow and Mexico City Subways
- 16. SMART EVENTS The future of fireworks by Intel
- 18. viewpoint TO VISITORS THE REALAND VIRTUALWORLDS ARE ONE. THE SAME SHOULD GO FOR MARKETING STRATEGIES & APPLICATIONS.
- 19. the future generation of consumers is already here what if.. millennials shape business & leisure travel trends #2
- 20. MILLENNIALS LEAD THE WAY THE FASTEST GROWING CUSTOMER SEGMENT IN THE TOURISM INDUSTRY, EXPECTED TO REPRESENT 50% OF ALL TRAVELERS BY2025
- 22. MILLENNIALS + TRAVEL + TECHNOLOGY 85% of millennials check multiple sites before booking their travel to get the best deal possible. TheyWILL post their experiences on social media. In fact, 97% will post while traveling, and 75% will post once a day. 46% book travel through a smartphone or tablet. 86% of millennials are disappointed by bad mobile experiences.
- 23. AND GEN Z IS FOLLOWING watch 2 times as many videos on mobile than other generations, 60 percent of Gen Zs want to change the world, compared with 39 percent of millennials 8 sec – average attention span (from 12 sec in 2003)
- 24. Sharing economy goes mainstream ..your industry becomes 100% decentralized what if.. #3
- 25. MOVING FROM A LINEAR TO A CIRCULAR ECONOMY MODEL THE NEW RENTAL ECONOMY
- 27. SHARING ECONOMY OR THE NEW ECONOMY?
- 28. IN THIS PRESENTATION: 129 million guests $1.6 billion this year. airbnb grows big, leads the game
- 29. Plans to furtherdisrupt the wholetourism ecosystembyadding more services
- 31. viewpoint THE ON-DEMANDIFICATION OF ECONOMYWILL LEAD TO FURTHER UNBUNDLING OF TRAVEL SERVICES, ESPECIALLYHOSPITALITY.
- 32. what if.. collaborative consumption has a dark side as well?#4
- 34. REGULATIONS WILL APPLY. NOT TOO SOON. NOT TOO MANY. NOT TO LIMIT SE BUT TO RATIONALIZE & FACILITATE ITS GROWTH. viewpoint
- 35. what if.. you can disrupt the disruptors? traditional brands integrate sharing economy into their business models #5
- 36. ACCORHOTELS CEO: It’s Foolish and Irresponsible to Fight Against the Sharing Economy
- 37. BUSINESS CULTURE ‘This is where the world is taking us. All of those new services are very powerful and very well implemented and executed. You need to embrace it’’. S.BAZIN,CEO ACCOR
- 38. SHARING ECONOMY & TOURISMMARRIOT & LIQUIDSPACE
- 39. viewpoint INTEGRATION ALL THE WAY. FUTURE BRANDS WILL INTEGRATE THE RIGHT ON-DEMAND SERVICE INTO THEIR BUSINESS MODELS.
- 40. what if.. the days of desktop are numbered?#6
- 41. In the past year, conversionrates have grown 88%on mobile travel sites.
- 42. On Google,mobile queries just within the travel categoryhave increased more than 50%.
- 43. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device,
- 44. what if.. everyone becomes last minute traveler? more people than ever are planning their holiday in under a month. #7
- 46. what if.. direct booking is still - & will be - here#8 34% of people in the US used online agencies for their travel needs last year and 66% booked directly, Phocuswright
- 47. Hotel brands (like Hilton and Marriott) are spending increasing amounts of advertising dollars to promote “book direct” and increase brand loyalty.
- 48. what if.. your brand smells & tastes like chocolate#9 sensory marketing goes mainstream
- 49. THE DOUBLETREE BY HILTON COOKIE
- 52. what if.. we all travel light & don’t have to wait in the queue#10 aviation industry at the forefront of innovation
- 53. CASESTUDY
- 55. PASSPORT-FREE TRAVEL Australia & New Zealand governments are trialing cloud-passports
- 56. SMART PASSENGER SERVICES fast check-in process
- 57. SMART AIRLINES airlines look to beacons to improve their internet of things infrastructure SOURCE: SKIFT
- 58. SMART AIRPORTS Smart screens at Heathrow compare live airport transfer options
- 62. what if.. ..your hotel knows what you did last summer?#11 and use this data to offer you a personalized service in your next visit?
- 64. SMARTHOTELS Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience
- 65. SMARTHOTELS Ecclestone Square Hotel / London: large 3D TVs, touch pad controls, a luxurious massage bed and a slick app that puts everything at guests' fingertips.
- 66. Guests can recharge their devices while sitting under an outdoor canopy made up of colorful solar panels. (StarwoodHotels &ResortsWorldwide) SMARTHOTELS
- 69. viewpoint TAKE CONTROLOF THE DATA: PREDICTING THE FUTURE IS EASY, WORKING OUT WHAT TO DO ABOUT IT IS NOT
- 70. what if.. we are all food tourists#13
- 76. what if.. we don’t need a waiter, a bartender or a delivery boy anymore? #14
- 79. TABLETS REPLACING PAPER MENUS IN RESTAURANTS – A LONG-TERM TREND OR TOO PROBLEMATIC?
- 80. A SMARTDININGTABLE TO KEEP FOOD WARMAND DRINKSCOLD It can also cook, charge a phone, and provide Wi-Fi for your dinner guests.
- 81. Guests simply tap the RFID wristband, open the tap and pay for what they pour. FANCY A PINT?
- 84. what if.. some of us had enough of it and need a break?#15
- 85. Rio Grande do Sul DISCONNECT NOW
- 86. viewpoint FORGETWHAT IS PHYSICAL & WHAT IS DIGITAL. INSTEAD FOCUS ON WHAT PEOPLE WILL EASILYUNDERSTANDAND DO
- 87. what if.. we are not moving that fast after all?#16
- 88. ‘We wanted flying cars, instead we got 140 characters’ PETER THIEL PAYPAL CO-FOUNDER
- 89. Strategy & Research Marketing & Branding Digital