The convergence of media in 2015 and beyond #atcomnext
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The document discusses the significant shift in television viewership from 10 years ago, highlighting a decline of 9 million viewers in America's top shows. It addresses challenges in the digital advertising space, such as ad fraud, viewability, and the need for transparency and choice among consumers. The speaker emphasizes the importance of fixing the 'digital plumbing' to meet market demands.
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The convergence of media in 2015 and beyond #atcomnext
- 1. ATCOM – ATHENS – MAY 2015 Rob Rasko CEO and Founder The 614 Group Executive Advisor, International Strategy - IAB
- 3. $50 BILLION
- 5. $4.4 BILLION
- 7. But why are we talking about ad fraud, viewability and brand protection anyhow?
- 9. 10 years ago…. America’s #1 Television show with over lion weekly households
- 10. In 2014 America’s #1 show SNF had over 21.5 million weekly
- 11. Two Top Shows 10 Years apart 30mm vs 21mm VIEWERS WHERE DID THE 9 MILLIONS TV VIEWERS GO?
- 12. The Majority of TV is bought on an UPFRONT basis Buyers spent over$18 Billion in the US TV upfront market in 2014
- 13. THE PLACEMENT MATTERS THE CONTENT MATTTERS THE EXPERIENCE MATTERS
- 14. Consumers want transparency and choice
- 15. But in digital advertisng and online today some of the wants of the market are a still a myth
- 18. IN A RELATIONSHIP SINGLE P O S T S TIME (DAYS) BEFORE/AFTER
- 21. ATCOM – ATHENS – MAY 2015 Rob Rasko CEO and Founder The 614 Group rob@614group.com THANK YOU