David Mattin (Trendwatching.com) @ MPJC2015
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The document presents key consumer trends and innovations for 2016 and beyond, emphasizing the importance of understanding basic human needs over technological advancements. It highlights five trends and examples of innovations aimed at enhancing customer experience, such as peer-to-peer platforms and real-time media interactions. The document encourages businesses to adapt these insights to foster innovation and improve customer engagement.
David Mattin (Trendwatching.com) @ MPJC2015
- 1. Consumer Trends for 2016 and Beyond! Mediapark Jaarcongres Hilversum 18/06/15 David Mattin Head of Trends & Insights TrendWatching
- 2. A QUICK WARM UP!
- 3. 2 INNOVATIONS: GOOD OR BAD IDEA?
- 4. HUG App replaces emojis with physical sensations
- 5. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
- 6. 2 INNOVATIONS: GOOD OR BAD IDEA?
- 7. HUG App replaces emojis with physical sensations
- 8. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
- 9. GOOD OR BAD? LET’S VOTE!
- 10. HUG App replaces emojis with physical sensations
- 11. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
- 12. YOU AREN’T THE ONLY JUDGE
- 15. #
- 16. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
- 17. CHANGE
- 18. CHANGE?
- 20. INNOVATIONS
- 22. WHO ARE YOU REALLY COMPETING AGAINST?
- 23. SO TODAY… FIVE TRENDS AND MANY EXPECTATION-CHANGING INNOVATIONS.
- 24. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
- 25. LIGHTBULB MOMENT
- 26. KEY THOUGHT SO LISTEN UP! ;)
- 27. To supercharge your innovation, STOP seeing the world through the lens of technology…
- 28. … and start seeing technology through the lens of basic human needs & wants!
- 31. SCHIPHOL AIRPORT & NS Rail company guarantees passengers will catch their flight
- 32. FACEBOOK Facebook plans to prevent users posting embarrassing photos with help of AI
- 33. LASER EGG Device suggests locations for better air quality in real time
- 34. E d e l m a n , A p r i l 2 0 1 5 of consumers say brands should take a leading role in supporting individual happiness. 65
- 35. PPLKPR App helps people manage their social circle
- 36. LIGHTBULB MOMENT Can you take an everyday task off the hands of your customers?
- 37. PEER ARMIES
- 38. Swiping right is great and everything…
- 39. … but can I get someone to walk my dog?!?!
- 40. AIRBNB P2P platform connects users with locals for advice and shared meals
- 41. P a r a t u r e , A u g u s t 2 0 1 4 65 of consumers have stopped using a brand’s products or services due to a bad customer service experience. of consumers have stopped using a brand’s products or services due to a bad customer service experience.
- 42. SKOL Beer brand rewards locals helping tourists
- 43. TESCO Supermarket offers free online beauty consultations with top bloggers
- 44. HP ePrint technology used to find missing persons
- 45. AUDI Automaker enlists drivers to help snow-stranded vehicles
- 46. LIGHTBULB MOMENT How could your (superfan) customers supercharge customer service?
- 47. CROWD SHAPING
- 48. PRIZM Smart music device learns people’s tastes over time and caters to groups, too MUSIC
- 49. LIGHTWAVE Wristband aggregates audience data to enhance live events
- 50. SMALL DATA
- 51. WAZE Los Angeles Country sharing data with crowdsourced traffic app
- 52. PEER ARMIES
- 53. IBM IBM uses cellphone data to improve bus routes in Africa
- 54. LIGHTBULB MOMENT How could you use SMALL DATA to shape better experiences for your audiences?
- 56. PERISCOPE App allows people to broadcast live video from their phones
- 57. PHANTOM 3 DRONE Drone automatically streams footage to YouTube
- 58. OLD SPICE Personal care brand hosts live real-world gaming adventure
- 59. TOPSHOP Digital billboards feature real- time fashion trends
- 60. VICE NEWS Digital media channel teams with Skype for live interactive broadcasts
- 61. LIGHTBULB MOMENT How can you serve changing expectations of real-time media experiences?
- 62. HERITAGE HERESY
- 63. CONSUMERS ARE NOT BEHAVING AS THEY ‘SHOULD’
- 64. J W T, S e p t e m b e r 2 0 1 3 of BRIC millennials feel that ‘people are more alike around the world than they are different’ 72
- 65. “It's not who they are in a superficial sense – like gender, age, or geography. It's not even what they tell you. It's what they do. There are 19-year-old guys who watch 'Dance Moms', and there are 73-year-old women who watch 'Breaking Bad’.” Tod Yellin, VP Product Innovation March 2015
- 66. HARLEY- DAVIDSON Motorcycle brand pledges to plant 50 million trees worldwide
- 67. VERSACE Fashion brand partners with singer for counterfeit-inspired collection
- 68. SOTHEBY'S Auctioneer partners with eBay to provide shoppable livestreams
- 69. Healthy vegan food gets a sweary, aggressive makeoverTHUG KITCHEN HERITAGE HERESY
- 70. LIGHTBULB MOMENT What should your brand NEVER do? What would it look like if you DARED to DO it?
- 71. Just the tip of the iceberg
- 73. CHANGE
- 74. CHANGE?
- 75. INNOVATIONS
- 78. THANK YOU! And happy innovating! david@trendwatching.com