AdPR Ppt-1 B.pptx Realated To IMC ( Components)
- 1. ADVERTISING Advertising is a form of communication used to promote or sell products, services, or ideas. It typically involves paid messages conveyed through various media channels, such as television, radio, print, online platforms, and outdoor displays, to reach a target audience and persuade them to take action, such as making a purchase or adopting a certain behavior. Objectives of Advertising : Building Brand Awareness Increasing Sales and Revenue Shaping Consumer Perceptions Educating the Target Audience Creating Brand Loyalty
- 2. Traditional Media Advertising : • Print Advertising: This includes ads in newspapers, magazines, flyers, and brochures. It's a great way to reach a targeted audience. • Broadcast Advertising: This covers ads on television and radio. These ads can reach a wide audience and can be very memorable, but they can also be expensive. Digital Advertising : • Online Search Advertising: This type of advertising appears on search engine results pages (SERPs) when users enter specific keywords. • Social Media Advertising: Social media platforms like Facebook, Instagram, and Twitter offer a variety of advertising options. great way to target your ads to a specific audience based on demographics, interests, and behaviors. • Display Advertising: These are banner ads that appear on websites and apps. • Video Advertising: Online video advertising is a powerful way to reach a large audience and tell your brand story. • Mobile Advertising: This type of advertising appears on smartphones and tablets. TYPES OF ADVERTISING
- 3. OTHER TYPES • Celebrity Endorsements: This involves using a celebrity to promote a product or service. Celebrities can add credibility and star power to an advertising Campaign • Guerilla Marketing: This is a type of unconventional marketing that uses surprise and creativity to get attention. It can be a low-cost way to generate buzz for a product or service..
- 4. STEPS IN DEVELOPING AND IMPLIMENTINGAN ADVERTISING CAMPAIN
- 5. Public Relation "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.“ • The goal of PR is to shape public perception and build positive relationships with stakeholders. • PR professionals use a variety of communication channels to reach their target audiences, including media relations, social media, and community outreach.
- 6. Importance of Public Relation • Builds trust and credibility • Manages reputation • Increases brand awareness • Creates positive media coverage • Attracts and retains customers • Builds relationships with stakeholders • Helps to navigate crises
- 7. Tools of Public Relations
- 8. Difference Between Advertising and Public relation
- 9. Conclusion Advertising and Public Relations both use communication channels to inform and influence the general public. While advertising is a highly expensive marketing tool, because it can reach a large number of people at the same time. Public Relations is free of cost implied endorsement along with validation of the third party.