Ads world on internet
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This document provides an overview of how advertising works on the internet and the key players involved. It discusses how brands work with digital agencies to plan and handle online advertising campaigns. Digital agencies strategize advertisement placement, create ads that meet standards, bid for ad space on various platforms, publish the ads, track performance, and analyze results to modify campaigns as needed. The goal is to use new technologies to effectively reach customers and target specific regions and demographics. A brief history of digital and viral advertising is also mentioned.
Ads world on internet
- 2. Ads World On Internet
- 3. Agenda How the Ad world works on Internet? Who are the Key Players in the Ad world on Internet? Interactive Discussion & Queries History & Evolution of Ads
- 4. EDIT PRESENTATION NAME IN THE MASTER History & Evolution of Ads
- 5. EDIT PRESENTATION NAME IN THE MASTER Digital & Viral
- 6. How the Ad world works on Internet? Brands They want to advertise!!! Where do they go? What do they do?
- 7. Nooo! They go to..
- 8. What is a Digital Agency & what do they do? Dedicated to creating, planning and handling advertising New technologies to reach new customers through new channels Primary Target of DA --- Internet users Monitor visitor behaviour through web analytics Modify online ad campaigns that laser- target specific regions and demographic groups Brainstorm performance of each ads & placement Primary Target Definition In Search Off Tracking Strategizes/Change Analysis Result
- 9. How the process goes? Client Objective Digital Agency Click/ Impression/ Lead Based On Which Platform to Run Creating Ads Creative, Adhering IAB Standards Bid for Ads Space Publish the Ads on Successful Track Ads performance Analysis & take need actions
- 10. Who are the Key Players in the Ad world on Internet?
- 15. Thank You feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com PS: This present was just and overview of the Ads World on Internet. There is still lot to learn & know for us