Adserver
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Gomukh Ad-Server is a hardware appliance and hosted service that allows small to medium sized websites and mobile publishers to easily display context-based ads on their pages. It enables ad integration through web services and offers two models - an on-premise appliance or hosted service. The product aims to provide relevant geo-targeted ads, business analytics, and control over ad placement and rotation to maximize publishers' ad revenue.
Adserver
- 1. <Product Name>: wk1 Key Customers/Systems Small to Medium size Key Competitors Google Ad-Sense, Yahoo, AdMob Risks Market: Low (2) Low/med/high (0-10) Technology: Medium (4) Execution: Medium (5) Contacts Content experts The founders Customer/Business In the process Product Overview: Gomukh Ad-Server is a hardware appliance and a hosted service that enables fast and easy way for website/WAP publishers of small to mid sizes to display relevant ads on their website or WAP content pages. Usage model/Value prop: Gomukh Ad-Server enables web/wap page integration through standard web- services. There are two usage models: Ad-Server appliance or hosted service from Gomukh Systems Inc. Each has its own advantages. The appliance enables users to configure and manage there ads the way it pleases them. The hosted services on the other hand obviates all such needs. Both these models support configuring the web/wap site with the help Ad-Server IDE. Context based ads: matched to the characteristics, interest, and locale of the visitor Built in business analytics and reporting Units/$$ 2006 2007 2008 TAM (B$) 15.6* 18.6* 22* SAM (%) SAM SOM (%) SOM Funding needed 2-8 M$ Total HC 10-30 ROI/NPV 300 -1000% t(BE) = x qtrs Next Steps Overall Score (0-10: Market/Competition (40%), Execution (40%), Technology feasibility (20%)) * http://news.com.com/How+deep+is+the+online-ad+well/2100-1024_3-6069983.html
- 2. TEAM • Hariharane Ramasamy – 18 years of experience building and deploying scientific applications using web servers. Built relevant geo targeted ad server /email solutions. • Sanjeev Mishra – 20 years of experience in enterprise management applications
- 5. Compelling Values Clients get • Control of their ads’ placement • Relevant geo/locale targeted solutions to maximize the reach of their ads. • metrics to promote ads appropriately • Rotation of their ads to improve revenue and introduce new ads.
- 6. Compelling Values Clients get • Control of their ads’ placement • Relevant geo/locale targeted solutions to maximize the reach of their ads. • metrics to promote ads appropriately • Rotation of their ads to improve revenue and introduce new ads.