AdSparx Programmatic Content Licensing
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The document describes a content-as-a-service (CaaS) platform that transforms how content is delivered and monetized, enabling content aggregators to control licensing and distribution terms. It highlights the drawbacks of traditional models, such as lack of control and data transparency for content owners, and emphasizes features such as dynamic ad insertion and real-time consumption analytics. Ultimately, the platform aims to provide freedom and flexibility for content owners through enhanced security, comprehensive user interfaces, and independent data verification.
AdSparx Programmatic Content Licensing
- 2. Current Business Model Content Aggregators Content Distributors End-Users OTT Cable / ISP Deliver content statically Fixed License terms • Content is physically provided to distributor • Either as Vod files or URL for single Live stream • Content is re-encoded and distributed by Distributor • Distributor provides content to all end-users through his distribution channel – CDN, ISP network, Cable Network, etc • Depending on content-licensing model, content is licensed for Ad supported, subscription, pay-per-view, etc
- 3. Current Business Model “details” Content “License” Rights • Aggregator licenses content to distributor on a fixed model – subscription model, Ad-supported, PPV, etc. • No way to change the content licensing model based on feedback or consumption patterns End-User Ownership • Resides with content distributor Content Consumption Information • All User and Consumption information with content distributor • “Sketchy” User and Consumption information made available to Aggregator periodically • No on-demand information, no information on geographical, device break-up, etc Ad Monetization • Ad monetization rates negotiated by content distributor • Aggregator has no “say” in the Ad rates or monetization plan • Impossible for business models where Ad slots monetization is shared between content aggregator and distributor Content Security concerns • Since content distribution-to-end-users is from content distributors, content leakage sources are potentially many
- 4. Current Business Model drawback • Once licensed, content owner has no control over monetization • Content Owner has no visibility on content-consumption patterns • Content owners depends on distributors providing consumption data • No realistic way to audit content distributor’s data • Prone to Piracy • Content is stored on distributor’s infrastructure – No way to identify source of leaks Content is the king!no longer
- 5. • Deliver content as a service, on demand to the distributor • Allows aggregator to control licensing terms • Control business model – Ad supported, subscription, pay-per-view, etc • Access real-time information on content consumption, with all metric parameters • Analyze data with respect to devices, geography, etc. to determine ideal business model • No Security Concerns • Deliver content-on-the-fly to the distributor’s repo. • DRM wrap the content, expire the content after its scheduled time What if.. Content is the king!no longer Content is delivered as a service and on demand to the distributor on a revenue maximization license terms
- 6. How would that work? Content As-A-Service • Sign up for the service and Upload content • Define Publishers and expected Revenue terms • Deliver URL generated from AdSparx CaaS platform to Publisher 3EASY STEPS
- 7. What does the distributor need to do Content As-A-Service • Use AdSparx CAAS URL for distribution • Define Origin Point and distribution point for HLS streams • Use AdSparx CAAS SDK for VAST compliance for Ad Monetization 3EASY STEPS
- 8. Content-As-A-Service Platform Content Aggregators using AdSparx CAAS Content Distributors End-Users OTT Cable / ISP Deliver content on-the- fly with terms Actual last-mile content distribution Deliver controlled manifest based on “terms”
- 9. CaaS Cloud Content Repo Live TV / Events Origin Server ISP / Telco Cable Infra CDN 1 Manifest Services Manifest Request & Delivery Content Distribution End-Users Archived Content-As-A-Service Platform Little more technical details… • Users request AdSparx CAAS Platform for Manifest • Based on the distributor who “owns” the user, AdSparx CAAS Platform • Generates Manifest on-the-fly, based on license & revenue maximization terms • Pushes the content on corresponding origin and provides egress URL for user to request content
- 11. features Provision Content Provision to distributor • Content is delivered to distributor on-the-fly as per license terms associated with the content & distributor Content Packaging • Content is transcoded, encrypted, DRM wrapped and delivered in HLS, HDS and DASH on-the-fly Content Storage • Content is stored permanently on AdSparx CaaS cloud and only temporarily on distributor’s storage platform Content Rights Protection • Enable geo-blocking, prevent unauthorized distribution or copying of content Monetization • Dynamic Ad Insertion controlled by Aggregator • Enable innovative business models – dynamic Ads, Ad slot sharing, paid content etc Content & Manifest Distribution • Manifest is generated and distributed from AdSparx CAAS Cloud to end- users • Content is delivered from Distributor’s local infrastructure (Cost of actual video content distribution is with the distributor) User Interface • Comprehensive User Interface to control content licensing terms with distributors, including end-user revenue model • Interface for Ad Monetization, including integration with Ad Servers, Monetization Platforms Analytics • AdSparx CaaS platform has all information with respect to end-user consumption, device, bandwidth, geography etc. This information does not rely and is independent of the data provided by distributor • Information is available on-demand with detailed analysis of geography, devices, bandwidths etc.
- 12. Advantages of using AdSparx CAAS Platform • On-boarding new OTT, cable tv and other distributors • Define new distributor in the interface along with the business model • Simply provide a URL to distributor to pull content from • Make Informed Content Monetization decisions • Comprehensive information on consumption and potential to analyze in real-time and on-demand the best suited model for the combination of particular content and particular distributor • By combining supply of traffic and Ad demand on one platform, calculate the potential Ad revenue for every content asset and distribution • Have a Transparent System • All data is independently available and verifiable and can be cross-checked with each distributor • Content Aggregators can now have control over end-user business model and monetization • A secure content rights protection distribution system • Dynamically enable / disable geo-blocking of content • Suppress content leaks and increase reliability on your systems when signing new distribution partner
- 13. Freedom. Flexibility. Independence. for Content Owners Content-As-A-Service Platform Thanks.