Enabling Cloud-Based Business Models
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Jamcracker, Inc. provides a cloud commerce platform enabling hybrid IT solutions that support diverse user access and various business models. The platform facilitates 3rd party service brokerage, aggregation, and distribution across sectors, helping organizations adopt cloud services while managing governance and billing structures. Key features include a unified management system and tiered marketplaces for tailored service delivery to enhance profitability and customer retention.
Enabling Cloud-Based Business Models
- 1. Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054 Cloud Commerce Enabling a Cloud-Based Business Model
- 2. The Coming of Age of Hybrid IT 2 β’ IT is becoming increasingly hybridized β βITβ consumption will soon be 50% externally sourced vs. 50% internally deployed (Sources: Gartner, Forrester) β’ User access needs have diversified: Anytime: self-service provisioning/sharing Anywhere: internal/external to firewall Anyhow: traditional and BYOD devices β’ The biggest impact of cloud is itβs business model IaaS SaaS Public Clouds Traditional Data Center PaaS Private Clouds ο§ Provisioning ο§ Billing ο§ Support ο§ APIs ο§ Migration ο§ Integration ο§ Management ο§ Customization ο§ Backups ο§ Security ο§ DR ο§ Etc. Required Skills
- 3. Cloud is Accelerating Disruption across Many Different Industries 3
- 4. Cloud Business Model Map 4
- 5. Cloud Business Model Considerations What Why β’ Provide services marketplace that includes core, new and complementary third-party services. β’ Drive new sources of top-line revenue. β’ Increase incentives for partners to add value to your core offerings. β’ Bundle third-party services with existing core offerings. β’ Increase customer/partner retention and profitability. β’ Grow market share via differentiated offerings. β’ Provide unified usage experience across user/services lifecycle. β’ Extending brand visibility and innovation to end-users drives complementary benefits. β’ Enable existing and new services channels. β’ Increase channel loyalty and profitability. 5
- 6. Cloud Portfolio Strategy β’ Phased go-to-market, starting with basic services β Low-touch selling β’ Security, data backup, email β Product-line extensions = perceived credibility β’ Communications, collaboration, infrastructure β Set the stage for downstream go-to-market phases β’ Walk up the value-chain to higher margin application services β’ Offer multiple services across multiple categories β Shelf-space strategy = customer choice β Differentiate from ISV-centric marketplaces β’ Keep it fresh β Constant testing of bundles and new service offerings 6
- 7. Cloud Delivery & Billing Options Service Delivery Approaches β’ Vendor or 3rd party hosted cloud (SaaS, IaaS, PaaS) β’ Multi-tenant or dedicated instances β’ Provision single virtualized instances per customer organization or user β’ Software downloads β’ Mobile application delivery via MDM β’ Hybrid models (any combination of above) Billing Approaches (Order to Cash Automation) β’ Subscription-based (monthly, annual, etc.) β’ Usage/consumption-based β’ Resource utilization (capacity or time-of-use) β’ One-time fee β’ Tiered pricing based on usage, number of users, etc. β’ Purchase order, credit/debit card, mobile, other payments support β’ Any combination of above 7
- 8. Jamcracker Enables Cloud Business Models Enabling β’ IT as a Service β’ Cloud Marketplaces Unifies Multi-Cloud Management & Delivery for Enterprise IT, Technology & Communication Service Providers: 8 Platform
- 10. Products & Services Directory Servers Billing CRM IT Systems Order Management Workflow Dev/Ops Portal Partner Portal Fulfillment Misc SaaS IaaS XaaS Brokerage for any Definable Product or Service οΌ Managed Services οΌ Hardware/Software Downloads οΌ Professional Services οΌ Bundles 10 Extensible Solution
- 11. Unifying Cloud Management & Delivery Cloud Services Business Needs Core Services Jamcracker β Unifying Cloud Services Management 11
- 12. Multi-Tier/Tenant Architecture Master Services Catalog (Internal & External Services) Customer Marketplace App Services Mobile Apps Digital Content β¦. Customer Portals Customer Portals Customer Portals β¦. Admin Roles End-User Management For Direct & Indirect Sales Direct Customers Operations Management Services Management AppStore Management Platform Operations, Governance and Business Process Automation Distribution Marketplace Reseller Store 1 Reseller Store 2 Reseller Store N β¦. Customer Portals Customer Portals Customer Portals β¦. Indirect Customers 12
- 13. Example: Global IT Services Provider Multinational provider of ITC services to the air transport industry β’ Background: β Over 450 airline / air transport customers β Deliver services on-site & from global data centers β’ Business Need: β Cloud-enable IT services delivery business model β Support flexible billing models β Metered usage, Subscription, License, etc. β Combination of centralized and distributed delivery β Global scalability with localized delivery & support β’ Approach: β Aggregate & distribute public cloud providers β Deploy & deliver private cloud & application services β Multi-tenant, multi-tiered marketplaces with local language, content & currency support β Enable dedicated & multi-tiered marketplaces for large operators Global IT Services Delivery 13
- 14. Example: Multi-Tiered Distribution First Distribution (Pan-African IT Distributor) β’ Business value: β Increases FDβs stickiness and profitability with existing resellers β Differentiates FD core services to help drive net new customer acquisition and competitive displacements β Scalability & flexibility to meet emerging customer needs β’ Aggregate and distribute cloud services to businesses across Africa β Country and VAR specific AppStores enable regional control over content & billing β’ Cloud services sourced from Jamcrackerβs global services catalog β Pre-integrated and pre-negotiated commercials β’ And FD-direct partner relationships β Local ISVs on-boarded via self-service portal Cloud Distribution Marketplace ISV Portal Global Cloud Providers VARs SIs Enterprise IT Orgs Public Sector Local Cloud Providers 14
- 15. Example: Aggregated Services Delivery Mobily Cloud Marketplace β’ Business value: β Increases Mobilyβs stickiness and profitability with existing customers β Differentiates Mobily core services to help drive net new customer acquisition and competitive displacements β Scalability & flexibility to meet emerging customer needs β’ Aggregate and sell cloud services to businesses across Saudi Arabia β’ Robust cloud catalog β Cloud services sourced from Jamcrackerβs global services catalog β Mobily commercial resell agreements β’ Local ISVs on-boarded via self-service portal Saudi Arabian Cloud Marketplace ISV Portal Global Cloud Providers SMBs Enterprise Govβt VARs Local Cloud Providers 15
- 16. Example: Dev to AppStore Automation Panasonic Apps Marketplace β’ Business Value: β Increased # of apps developed for Panasonic devices β Increases Panasonic device customer stickiness and profitability β’ Automated workflow for ISVs to build, certify and publish apps β’ Device customers browse catalog and purchase 3rd party and Panasonic apps β AppStore catalogs tailored for different customer/device segments β Apps provisioned to usersβ devices via MDM Applications Marketplace Developer On-Boarding Portal 3rd Party Developers Register Source Device SDKs Certify & Publish Apps Android Device Customers Windows Device Customers 16
- 17. Example: IT as a Service (Internal) Global Automotive Parts Manufacturer β’ Background: β SaaS adoption being driven by LOBs, departments and individual employees β Resulting "cloud sprawl" causes Shadow IT issues β’ enforcing governance/regulatory policies β’ lack consistent cloud data security β’ Business Need: β IT as Unified Services Provider β’ Centralize security & policy enforcement (reduces LOBsβ risk) β’ Cloud governance: Govern & audit employee usage β’ Spend management: Manage & optimize licenses β’ ITaaS business model enablement: Charge-back allocation β’ Jamcracker Implementation Approach: β Phase 1: SaaS Aggregation & Governance β Phase 2: IaaS/PaaS Broker & Internal App Delivery β Phase 3: Delegated Administration & Localization Global Services Catalog SaaS/Cloud Providers (IT Sanctioned) 17 Employee-Facing AppStores LOB Cloud Innovation
- 18. Summary β’ Jamcracker Platform enables cloud business models for IT organizations & service providers β’ Broker/distribute 3rd party SaaS, IaaS and PaaS β’ Deliver/distribute private cloud/app services β’ βCloud-enablesβ traditional products from a delivery and billing perspective β’ Supports a broad range of different billing models β Perpetual, subscription, usage-based and hybrid 18
- 19. Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054 Thank You! Contact us: information@jamcracker.com