Build end-to-end solutions with BlueMix, Avi Vizel & Ziv Dai, IBM
- 1. Avi Vizel Business Development & Cloud Evangelist IBM Global Technology Unit (GTU) IBM Israel
- 2. We are at an inflection point in terms of how IT is leveraged for competitive advantage M Mobile customer targeting Card swipe in one store attracts coupons from nearby store—resulting in 109%incremental sales lift Just-in-time maintenance Fast Big Data analysis Global aircraft engine manufacturer increases service revenue by 12% Global stock exchange cuts response times of market surveillance algorithms by 99% 35% in one year using real- time monitoring and proactive fault detection while lowering IT resources by using a big data analysis platform. 3
- 3. More then 40 data centers More then 40 network PoPs Global private network 100,000 SERVERS 21,000 CUSTOMERS 22,000,000 DOMAINS
- 4. 5 Top 100,000 Sites By Hosting Provider
- 6. • High-performance public network with transit from multiple tier-1 carriers • Secure OOB management via VPN • Private network for intra-application and inter-facility communications, access to shared services • Native IPv6 support • Virtual racks for integrated management • Complete suite of network services
- 7. • Highly flexible architecture • One platform for public cloud servers, private clouds, bare metal servers • Complete integration • Unified systems management & API • Technology-neutral platform • Support for broad range of operating systems, virtualization platforms • Build hybrid, distributed, high- performance architectures and manage from a single pane of glass • Pay by the hour or the month for a truly variable IT operations model x86 Server Bare Metal Private Clouds Virtual Servers Public Clouds Hybrid Clouds
- 8. CloudAMQP Data Stores Development Tools Security Operations Support Messaging Mobile Analytics Business Support 9
- 9. Comprehensive catalog supported by multi-billion dollar investments: - Biz (line of business) features IBM’s world class SaaS portfolio - Dev (developer) supports traditional application styles (patterns) and new application styles (composable services / Bluemix) - Ops (IT operations) features SoftLayer’s high performance infrastructure services Purpose built Solutions (e.g., Mobile, DevOps) help you navigate the catalog Enables IBM customers to discover and experiment with a broad portfolio of offerings in a consistent way Marketplaceand click onhttp://ibm.com/cloud 10 @alex_lavolpe
- 10. Application Aware Service Driven Resource Smart On or Off Premise Composable Business
- 12. Old School SaaS Designed for customers to install, manage and maintain. Designed from the outset up for delivery as Internet-based services Architect solutions to be run by an individual company in a dedicated instantiation of the software Designed to run thousands of different customers on a single code Infrequent, major upgrades every 18-24 months, sold individually to each installed base customer. Frequent, "digestible" upgrades every 3-6 months to minimize customer disruption and enhance satisfaction Version control Upgrade free Fixing a problem for one customer fixes it for everyone Streamlined, repeatable functionality via Web services, open APIs and standard connectors May use open APIs and Web services to facilitate integration, but each customer must typically pay for one-off integration work.
- 14. the application - maximizing concurrency, and using application resources more efficiently. optimizing locking duration, statelessness, sharing pooled resources such as threads and network connections, caching reference data, and partitioning large databases – important architectural shift from designing isolated, single- tenant applications. One application instance must be able to accommodate users from multiple other companies at the same time All transparent to any of the users. This requires an architecture that maximizes the sharing of resources across tenants is still able to differentiate data belonging to different customers. - a single application instance on a single server has to accommodate users from several different companies at once To customize the application for one customer will change the application for other customers as well. Traditionally customizing an application would mean code changes Each customer uses metadata to configure the way the application appears and behaves for its users. Customers configuring applications must be simple and easy without incurring extra development or operation costs
- 15. The numbers show that SaaS is a far more attractive economic model than the perpetual license model. Over the next 3 to 5 years, the sharp distinction between SaaS and traditional software models will blur. Traditional vendors will introduce and expand their SaaS offerings. • SAP recently announced their On-demand CRM and Marketing solutions. • Oracle inherited the on-demand business of Siebel. The enterprise software market will see more offerings from these and other vendors based on SaaS. What will distinguish the winners from the losers will not be the model itself but how the model is executed. Open new markets, revenue streams, and distribution channels • Provide a stable, recurring revenue model • Afford consolidation of development and support efforts around single versions of code Jie Liu, Professor Department of Computer Science Western Oregon University
- 16. • Open platform: choice of services • Enterprise integration (Big Data, analytics) • Full abstraction from IaaS details • Developer experience • Enterprise integration • Pricing at scale, geographic footprint of SoftLayer
- 17. Systems of Record Systems of Interaction Continuous client experience Partner value chain Cloud-based Services Systems of Engagement IBM has long been a champion for our clients IT transformation. We lead with solid architectural strategies based on leveraging existing systems (SoR) and bridging them to the new world (SoE) CRM HR DB ERP Drives Investment Systems of Record Optimize IT infrastructure, data and processes Drives Need Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime Big Data & Analytics Cloud Computing CommerceMobile Enterprise Internet of Things Social Media Cognitive Computing Marketing Solutions
- 19. The Composable Business is built on the “as a Service” environment…with a goal of enabling the API economy From Software Defined Environments to Cloud Operating Environment to an API Economy External ecosystem Analytics Commerce Collaboration Location Data Services Marketplace SolutionsApp Software-defined networking Resource abstraction and optimization Software-defined storage Software-defined compute Workload definition, optimization and orchestration Development Big Data and analytics Security Integration Mobile Social Services and composition patterns API & Integration Services Traditional Workloads API API API API API API API APIAPI economy Cloud operating environment Software- defined environment SaaS PaaS IaaS
- 20. IBM branded website for line-of- business users, developers, and IT teams to build, consume and manage the applications that run today’s enterprises Single point of entry for IBM’s extensive SaaS, PaaS and IaaS offerings Comprehensive of IBM and Industry services delivered through IBM It’s the enablement - via APIs - of services independent of service type or source Centralized resource for IBM worldwide sales organization Public demand driven by intensive marketing campaigns
- 21. To enable the Compassable Business IBM is embracing Cloud Foundry as an Open Source PaaS to build the Cloud Operating Environment
- 22. • BlueMix is IBM's OPEN PLATFORM for developing and hosting applications. BlueMix is a Platform as a Service (PaaS) offering that aims to simplify the normally tedious tasks associated with managing the infrastructure necessary to develop and host applications at internet scale. • BlueMix is an implementation of IBM’s OPEN CLOUD OPERATING ENVIRONMENT (CloudOE) Architecture leveraging cloud foundry • BlueMix enables developers to RAPIDLY BUILD, DEPLOY, AND MANAGE their cloud applications, while tapping a growing ecosystem of available services and runtime frameworks. • IBM will PROVIDE SERVICES AND RUNTIMES into the ecosystem based on our extensive software portfolio
- 23. • Applications – An application represents the artifact that the end developer is building. • Services – A service is a piece of code that BlueMix hosts that offers a piece of functionality for applications to use. • Organizations and spaces – units in the Cloud Foundry infrastructure that can be used to store and track application resources. An organization contains domains, spaces, and users; a space contains applications and services • Buildpacks – collection of scripts that prepare your code for execution on the target PaaS. This includes the runtime environment needed by your application, and can also include specialized frameworks.
- 24. Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.
- 25. When an application is deployed, the application developer needs to configure BlueMix with enough information to support the application. In the case of a mobile application. BlueMix contains an artifact that represents the mobile applications back-end - for example, the set of services used by the mobile application to communicate with a server. In the case of a web application, the application developer needs to ensure that BlueMix is told the proper runtime and framework BlueMix will setup the proper execution environment in which it will attempt to run the application. Each execution environment (irrespective of mobile or web) will be kept isolated from other application's execution environment even though they may reside on the same physical machine.
- 26. Domain-specific curated bundles of services targeted toward business problems Application Services Integration Big Data Internet of Things Security DevOps Data Management Commerce MarketingWatson Analytics Mobile
- 27. Current or New IBM Services in 2014 Mobile Web & App Services Integration Big Data Internet of Things Security DevOps Data Management Commerce MarketingWatson Analytics Push Notification Cloud Code Mobile Data API Mobile App Management Mobile Quality Assurance Twilio (Partner) Mobile Data Sync Geo Location Integration Service Secure Connector Private API Catalog Data Mapper MapReduce BLU Acceleration SQL Database JSON Database MongoDB (C) MySQL (C) PostgreSQL (C) Cloudant JazzHub App Performance Monitoring Built-in GIT Built-in Web IDE SSO & Login Data Cache Session Cache Elastic MQ Rules Log Analysis Redis (C) RabbitMQ (C) Run-Times Liberty for Java™ Node.js Ruby (C) PHP (C) Charts & Reports IOT Services
- 29. Wants flexibility in language runtimes Familiar with web/browser based tooling Priority is getting code up and running as quickly as possible Looking for a rich set of development services, including: database, messaging, analytics, and mobile Interested in the community and participation levels Robust DevOps application lifecycle management tooling and pattern based deployment automation How to identify: BlueMix
- 30. Companies using Bluemix today 34 Retail Reduction of operations costs by30%- focusing on apps and code, not infrastructure. Hospitality MQA service reduced defect resolution time by up to300%. Mobile push service allowed customer to avoid writing custom code. Transportation From zero to implementing a mobile app from a database on premise in15days. Healthcare Increases time to market for new customer delivery by35%. Value realized in days, not months. Technology Deployment of new customer from2days to30 seconds. Retail Selected IBM as a strategic partner for building engaging apps.
- 31. BlueMix will be delivered via our global footprint of IBM SoftLayer in 2014, as well as on-premise solutions INDIA CHINA Tokyo Hong Kong Singapore Melbourne Seattle San Jose Los Angeles Mexico City Denver Chicago Dallas Houston Toronto Montreal BRAZIL New York City Washington D.C. Miami London Frankfurt Amsterdam Paris Sydney Atlanta DATA CENTER & NETWORK POINT OF PRESENCE NETWORK POINT OF PRESENCE 40 data centers by end of 2014 $1.2B new investment in 2014 15 new data centers in 2014