Bluemix digital innovation_platform
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IBM Bluemix is a cloud-based platform designed for building, running, and managing applications with a focus on speed and flexibility, catering to the evolving needs of businesses. It supports a range of development options, integrates various services, and provides infrastructure choices such as public, dedicated, or on-premises. The platform emphasizes security and seamless management across hybrid implementations while enabling rapid application deployment and development.
Bluemix digital innovation_platform
- 1. IBM Bluemix The Digital Innovation Platform
- 2. © 2015 IBM Corporation Customer expectations are being set everywhere High growth companies are the ones able to deliver value and experiences on the user’s terms. Companies of all sizes have the opportunity to disrupt, or face the prospect of being disrupted.
- 3. © 2015 IBM Corporation3 Business seeks agility Deliver new ‘stuff’ faster across multiple platforms and devices. IT Seek Consistency Standardize integrations while securing access, data and identity. Recipe to Innovate: Fail Fast! Fail Often! – But How?
- 4. App development is about speed and choice Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Useful APIs 4
- 5. 5 IaaS PaaS What about existing investments? Leverage the power of Bluemix without abandoning what you already use. Core IT IBM Bluemix
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- 7. © 2015 IBM Corporation Digital Trends driving Cloud Adoption »Digital experience driven trends that may tip the scale in driving the cloud patterns to new heights –Software and Data Ownership –Burden of System Management –Continually evolving Digital Eco-system –Ephemeral nature of Digital and Application landscape –Changing mindset around investment and consumerization of Digital platforms –Social ’ization’ of Digital APIs
- 8. To really disrupt, a business should focus on building differentiation and rent the rest Devs can quickly compose apps with new APIs and digital services to add features and increase engagement in areas like: • Analytics, cognition • Mobile, location • Internet of Things • Social engagement • Identity • Reviews • Travel • Messaging … • His/her company’s private APIs and services
- 9. 9 Customer Managed Service Provider Managed We listened. Now we’re evolving to become even more flexible. Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service *Bluemix Local coming Summer 2015 Built on open technologies:
- 10. Bluemix works with your apps.
- 11. More openness and choice than ever before 11 Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest. Compute Choose the level of infrastructure abstraction based on your app’s architectural needs. Dev Tooling From editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own. Location Deploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*). Services Pick from a catalog of IBM, third party, open source, or your own services to extend your apps. IBM Third Party Open Source Yours *Bluemix Local coming Summer 2015
- 12. How does Bluemix work? Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience. 12 Flexible Compute Options to Run Apps / Services Instant Runtimes Containers Virtual Machines Platform Deployment Options that Meet Your Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* DevOps Tooling Your Own Hosted Apps / Services Integration and API Mgmt Powered by IBM SoftLayer In Your Data Center + + + + + + Always focused on what’s next Catalog of Services that Extend Apps’ Functionality Web Data Mobile AnalyticsCognitive IoT Security Yours + *Bluemix Local coming Summer 2015
- 13. Bluemix is built on IBM SoftLayer 13 Dallas (now) London (now) Bluemix Public Location SoftLayer Data Center A different kind of data center • Every location designed, built, and operated to the same standardized, “pod” based spec • 24/7 on-site security and rigorous controls • Expanding to 40 data centers worldwide Global network of networks • Public, private, and management networks all separate • More than 2,000Gbps between data centers and network points of presence (PoPs) • Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers Entirely automated • SoftLayer API controls everything - more than 3000 documented methods and 180 distinct services • Bare metal and virtualized servers in the same platform The highest performing cloud infrastructure available.
- 14. So what is Bluemix? 14 Bluemix is an open-standards, cloud-based platform for building, running, and managing applications. Build your apps, your way Use the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack. Extend apps with services A catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly. Scale more than just instances Development, monitoring, deployment, and logging tools allow the developer to run and manage the entire application. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps. Deploy and manage hybrid apps seamlessly Get a seamless dev and management experience across a number of hybrid implementations options. Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility. Coming Summer 2015
- 15. Why Bluemix? 15 Rapidly bring new products and services to market at lower cost. Balance agility with quality, security and governance. Extend existing IT investments into cloud business and delivery models. Devs and businesses choose Bluemix to: Integrated App Monitoring Containers in Bluemix Interactive Solution Pages Spending Notifications
- 16. Back-Up
- 18. 18 Customer Managed Service Provider Managed Bluemix started as a public PaaS Bluemix started with a major focus on developer productivity in the public cloud. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service
- 19. Enterprises have additional requirements 19 “ ” “ ” I want to move fast but retain control. I have apps and data that must stay in a dedicated cloud or on-premises — but I want the Bluemix experience. “ ” I want to create new hybrid applications that use enterprise data & services. • Security and Privacy • LDAP Integration • Regulations • Corporate Policies • White Labeling • Application monitoring and logging
- 20. Innovation is the new currency “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters Founder, Galvanize
- 22. Compute flexibility Devs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services. 22 Instant Runtimes NEW: Containers NEW: Virtual Machines The highest level of infrastructure abstraction. Focus on the app. Powerful, but less resource intensive than VMs. Key to supporting hybrid portability. Control all the way down to the operating system. • Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management • Support for 7 key languages and the option to use a community buildpack. • Docker as-a-service means no VMs to manage • A repository of enterprise- grade images which are trusted and secure • Enhanced performance and scalability • Integrated monitoring, logging, networking, and storage • Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard. • Connect to your own OpenStack infrastructure
- 23. DevOps tooling that spans the entire app lifecycle 23 Bluemix doesn’t stop at “cf push.” It provides a seamless and flexible experience across the entire application lifecycle. Monitor & Optimize Release & Deploy Develop & Test Plan & Measure DevOps Services 1 2 3 4 6 7 8 Collaborate with your team. Agile development tracking and reporting Agile Planning Use your favorite tool or web IDE Web IDE Sublime Eclipse Use the repo that works best for you Hosted GIT Jazz SCM Continuously integrate code Continuous Integration Scan your apps for vulnerabilities 5 Continuously deliver across environments Automated Deployment Get instantaneous feedback from mobile apps Mobile Quality Manage and monitor your apps’ performance Monitoring & Analytics AppScan Auto-Scaling GitHub
- 24. Now you can get Bluemix in three unique yet fully connected delivery methods. 24 Coming Summer 2015 1 | Public Maximize on cloud economics and agility. 2 | Dedicated Everything is dedicated and connected to you — agility of public cloud, yet feels like home. 3 | NEW: Local Behind the firewall for the most sensitive workloads. Seamless Experience Regardless of which combination you choose, you can expect a single, seamless experience.
- 25. Dedicated to you Single tenant hardware that’s dedicated to you – allowing you to satisfy regulatory & legal compliance. Global – so you’re local Get closer to your users. Bluemix dedicated can live in any of 20+ SoftLayer data centers around the world. Feels like home Secure, fast, and unmetered access. Bluemix Dedicated sits on your network via VPN or direct network connectivity. Focus on apps, not iron Focus on building custom applications and services. IBM manages the platform and dedicated services. We’re on call – 24/7 Experts are always on call to solve problems. Premium support options are also available to further meet your requirements. Pay smart Never over buy again. Pay based on intuitive runtime/service metrics and adjust capacity monthly depending on needs. The power and simplicity of Bluemix – in your own dedicated SoftLayer environment that’s securely connected to both the public Bluemix and your own network. Bluemix Dedicated 25 Coming Summer 2015
- 26. NEW: Bluemix Local The power and flexibility of Bluemix in your own data center – fully managed cloud agility for even your most sensitive workloads. Deployment choice Bluemix Local sits either on OpenStack or VMWare driven infrastructure, or on a Bluemix appliance. Built on open standards Bluemix Local combines the power of OpenStack, Cloud Foundry, and Docker. Focus on apps, not iron Focus on building custom applications and services. IBM manages the platform and local services. We’re on call – 24/7 Experts are always on call to solve problems. Premium support options are also available to further meet your requirements. Portable apps and services Burst and move workloads as performance requirements and regulations change. Coming summer 2015 Coming Summer 2015 Proximity Side by side with your existing infrastructure to address low latency requirements. 26
- 27. Seamless catalog experience Automated update scheduling (coming soon) Operations console A seamless hybrid experience 27 Regardless of whether your apps and services sit in Bluemix Public, Dedicated, or Local, you can expect a seamless and portable hybrid experience. Build and deploy applications using a combination of public and dedicated services
- 28. Enterprise integration, data, and API management Five key integration, data, and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible. 28 Secure Gateway Connect and Compose DataWorks API Management API Harmony Securely access data and applications in other clouds, enterprise data centers and locally on developer laptops Data services like: Shape data, load data, provision masked data, profile data, and classify data let you prepare your data for use in production apps Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs into a single API using Node-RED for composition Publish, promote, and oversee your APIs in a secure, scalable environment. Includes the creation of end user support resources that define and document the API Find the right API for your app. Built from a corpus of the world’s public APIs, it understands relationships between already selected APIs and new ones being searched
- 29. Security without the headache 29 • Leveraging SoftLayer and IBM hosting experience Leveraging IBM portfolio of capabilities • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • AppScan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetratio n testing Data isolation in virtualized components Automated patch management Drawing on deep understanding of today’s security threats, IBM Bluemix and SoftLayer provide a complete solution that that will protect critical web apps, data, and processes throughout their lifecycle. Actively Pursuing Security Certifications for Platform and Services:
Editor's Notes
- #2: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
- #5: The instant power and speed of cloud has brought about new expectations for building applications on it. Developers now expect: To be able to deploy updates to their applications in seconds To write their code in whichever tool or language they choose Each has its own distinct “personality” and followings of developers have evolved around each of these To be able to continually integrate working copies of code into a shared mainline at multiple points during the day To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware. To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes To integrate useful APIs into their applications - who wants to write code that’s already been written and tested? To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
- #6: While timing is critical (what we just discussed), the systems and data you use today can’t be forgotten. That’s why Bluemix simply and securely connects to core IT and even other clouds (leveraging IBM’s proven reputation as a systems integrator). Hybrid cloud, where Public and Private clouds work together with Core IT investments, is critical to success given the app revolution and the expectations and increased competition it has generated. Overall, hybrid cloud represents the “New IT…”
- #9: The instant power and speed of cloud has brought about new expectations for building applications on it. Developers now expect: To be able to deploy updates to their applications in seconds To write their code in whichever tool or language they choose Each has its own distinct “personality” and followings of developers have evolved around each of these To be able to continually integrate working copies of code into a shared mainline at multiple points during the day To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware. To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes To integrate useful APIs into their applications - who wants to write code that’s already been written and tested? To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
- #10: Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer. IaaS Benefits Networking, Storage, Servers, Virtualization managed by service provider. Most customizable cloud offering Solutions where customizability of OS, Middleware, or Runtime needed IaaS Time Commitment Customer sets up and manages OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment Maintenance/upgrades necessary as well
- #11: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
- #12: Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs. Tooling Options: IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix. Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line. Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
- #13: Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
- #14: Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
- #16: We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page). Rapid setup and time to production Frequent releases - delivery of fixes or new functionality quickly Integrating apps with on premises infrastructure
- #18: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
- #19: Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer. IaaS Benefits Networking, Storage, Servers, Virtualization managed by service provider. Most customizable cloud offering Solutions where customizability of OS, Middleware, or Runtime needed IaaS Time Commitment Customer sets up and manages OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment Maintenance/upgrades necessary as well
- #21: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
- #22: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
- #23: Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
- #29: Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
- #30: Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications. IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards: Defense in depth Each layer (in the stack on the right) is secured assuming that the layer above isn’t. Intrusion protection/penetration testing Data Isolation Automated Patch Management Your focus is on securing your applications. We provide you with the tools to do that. SSO AppScan Scans your apps to detect vulnerabilities
- #31: We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page). Rapid setup and time to production Frequent releases - delivery of fixes or new functionality quickly Integrating apps with on premises infrastructure