IBM Mobile Overview for Ecosystem Partners
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The document provides an overview of IBM MobileFirst, highlighting its role in enabling organizations to develop, secure, and deliver mobile applications efficiently. It emphasizes the importance of a well-defined mobile strategy and the risks associated with poor mobile app experiences for both consumers and businesses. IBM MobileFirst offers a comprehensive platform that integrates backend services, security, and analytics to support various mobile development approaches and enhance user engagement.
IBM Mobile Overview for Ecosystem Partners
- 1. © 2015 IBM Corporation First IBM MobileFirst Put your business in motion. Overview for Ecosystem Partners
- 2. © 2015 IBM Corporation2 First Where are you in the Mobile journey? § Do you have a well-‐defined mobile strategy? § Have you built any mobile applica>ons? - What environment/OS? iOS, Android, Windows, Blackberry? - What tools & technologies? Na>ve, Web/HTML5, Hybrid, Packaged? - Are you able to use exis>ng skills? - How many apps? How many backend/cloud systems? What release cycles? - What use cases? § Is there a need to manage devices and applica>ons? § Are you able to meet all the security requirements? § Have you applied analy>cs to the data you collect? § Who are you selling to? IT, CxO, LoB? § What is your revenue model? § What are your top challenges?
- 3. © 2015 IBM Corporation3 First A bad app is bad for work and business Bad mobile app experiences by consumers: 50percent of consumers would uninstall your app -‐ immediately 57percent of employees have to duplicate a given ac>on 65percent of consumers would not purchase products from your company Bad mobile app experiences at work: 54percent of those involved in developing apps say it makes business processes more difficult
- 4. © 2015 IBM Corporation4 First If good apps are the expecta>on, what does a great app look like? Data rich Secure Always improving Relevant To your customers For your enterprise What that means… I can do more on my device I can trust that my data is safe It’s be<er, faster or more func>onal than it was yesterday It knows me… where I am, what I’m doing and what I like My customers (and other users) make be<er decisions faster Risk and security are tailored to my enterprise needs We easily manage new releases and assess and act on performance and usage issues We have deep insights in our users’ and their mobile experiences
- 5. © 2015 IBM Corporation5 First IBM MobileFirst reduces your mobile back-‐end effort so that you can focus on crea>ng value where it maYers most – your customers’ experiences Today, most organiza>ons have no choice but to focus mobile efforts “under the surface” Development Engagement Security OperaGons Development Engagement Security OperaGons The right mobile technologies enable you to deliver great apps
- 6. © 2015 IBM Corporation6 First The MobileFirst Pla^orm simplifies the end-‐to-‐end delivery process Scan & CerGfy to proac>vely mi>gate risk Test to get the best feedback on app quality Integrate with back-‐end systems, data and cloud services Obtain Insight to beYer understand your users and their mobile experiences Manage authen>ca>on, updates and versions Deploy across app stores Design & Develop using a MobileFirst approach ConGnuous Delivery Integrated DevOps for mobile Instrument your apps for analy>cs, security and management
- 7. © 2015 IBM Corporation7 First Efficiently Develop and Integrate Easily Secure Personalize Engagements ConGnuously Deliver § Rich, integrated lifecycle and infrastructure for na>ve and cross-‐ pla^orm apps § Protec>on of corporate services from unauthorized access § Leakage preven>on of corporate and user data § Wide choice of user engagement methods, to match mobile users’ needs § Leveraging mobile sensors, user usage paYerns and data to personalize user engagement § Tools for con>nuous high-‐quality app delivery § App quality and performance analy>cs and monitoring § Version control and streamlined app delivery The IBM MobileFirst Pla^orm supports mobile development and opera>ons with four components:
- 8. © 2015 IBM Corporation8 First Security • End to end security with an IBM framework that helps secure the app and data within the app • Code scanning provides a check for developers to help reduce the possibility security holes are introduced inadvertently Data IntegraGon • Adapters make it intui>ve to access and op>mize data for mobile End to End Management • Pinpoint and resolve problems easily • Integrated console to control app versioning, opera>onal analy>cs, and app deployment helps lower the cost of opera>ons ConGnuous Delivery • IBM exper>se and soaware enables new devices and OS updates • Crash analysis, sen>ment analysis, and feedback collec>on enables high quality apps Compared to DIY, the IBM MobileFirst pla^orm provides significant benefits Do-‐it-‐yourself pieces IBM MobileFirst PlaNorm – a unified approach Security • Develop and maintain your own security framework • Ensure that your code doesn’t cause a security hole Data Integra>on • Build and maintain mobile op>mized APIs for enterprise data Management • Provide a separate Mobile App Management provider or home grown solu>on Con>nuous Delivery • Self-‐maintain and upgrade components as new devices are released
- 9. © 2015 IBM Corporation9 First Gartner does not endorse any vendor, product or service depicted in its research publica>ons, and does not advise technology users to select only those vendors with the highest ra>ngs. Gartner research publica>ons consist of the opinions of Gartner's research organiza>on and should not be construed as statements of fact. Gartner disclaims all warran>es, expressed or implied, with respect to this research, including any warran>es of merchantability or fitness for a par>cular purpose Magic Quadrant for Mobile ApplicaGon Development PlaNorms Ray Valdes, Van L. Baker, Richard Marshall, Jason Wong September 2, 2014 This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the en>re report. The full report is available at hYp://ibm.co/13TU2Dm Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Applica>on Development Pla^orms “The mobile applica.on development pla3orm market con.nues to grow, evolve and mature in response to escalating customer requirements. We assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.”
- 10. © 2015 IBM Corporation10 First Increase the efficiency of your development teams Full spectrum of development approaches - From web, through hybrid, to na>ve Shortening development lifecycle - Preview, simula>on, and tes>ng for mobile apps - Integrates with enterprise development lifecycle tools - Templates and custom components - Dev-‐>me app store to streamline tes>ng - Wizards for code-‐less REST, SOAP, and SAP integra>on Standards-‐based - No new language or framework to learn - Leverage mobile and HTML5 ecosystems Developer friendly - “Bring your own tool” and IDE op>ons Connect to backend systems to unlock data - Connec>vity framework makes it easy to access backend web resources, DBs, queues, and SAP - Server-‐side business logic extends the client app Efficiently develop & integrate
- 11. © 2015 IBM Corporation11 First Enable mobile app developers to secure and connect mobile apps to cri>cal data MobileFirst ApplicaGon Scanning § Dev-‐>me vulnerability detec>on to help reduce risk of data leakage and breaches Flexible user authenGcaGon framework § Re-‐use or adjust exis>ng web and corporate authen>cate mechanisms for mobile § Cer>ficate-‐based, mul>-‐factor, and Touch ID authen>ca>on § Strong AES-‐256 encryp>on for local app data on the device App disable and version enforcement § To ensure users do not access vulnerable apps Easily secure
- 12. © 2015 IBM Corporation12 First Increase produc>vity and compe>>veness by crea>ng personalized user engagement Wide range of user access choices § Apps on iOS, Android, Windows, and HTML5 § Tablets, mobile and wearables § Beyond apps: Push, SMS, USSD, J2ME Outdoor and indoor locaGon services § Triggers for business logic integra>on § iBeacon registra>on and management Efficient and scalable app data storage § With Cloudant Database as a service OpGmized delivery of corporate data § Efficient server-‐side protocol transla>on service composi>on AddiGonal services on IBM Bluemix § Workflow, business analy>cs § IBM and third-‐party services Personalize engagements
- 13. © 2015 IBM Corporation13 First Gain end-‐to-‐end visibility on problems to deliver rapidly and itera>vely Learn from your users § Collect direct user feedback and streamline to development § Use sen>ment analysis to tracks and compare app store feedback and ra>ng Understand on the device and end-‐to-‐end § Analyze crashes that nega>vely effect user experience § Remotely control app logging to solicit debug info on specific devices § User opera>onal analy>cs to monitor app performance, usage metrics, and logs Push and manage app versions § Streamline deployment of server-‐side app components § Control app versions installed on user devices § Efficiently update hybrid apps without going through the app store Continuously deliver
- 14. © 2015 IBM Corporation14 First b Consume and compose the capabili>es you need – on premise or in the cloud Quality Assurance ApplicaGon Scanning On Premise or Private Cloud Modules ApplicaGon Scanning Detect code security vulnerabili>es at the >me of development Quality Assurance Collect beta test feedback, crashes and analyze user sen>ment FoundaGon Development environment, con>nuous delivery, opera>ons, security and integra>on As Services in Bluemix Cloud APIs Cloudant NoSQL DB, Workflow, Business Analy>cs, more FoundaGon Services in IBM Bluemix
- 15. © 2015 IBM Corporation15 First ! IBM Bluemix -‐ a rich set of mobile ready APIs Mobile Run Code The developer can chose from multiple language runtimes or bring their own. Just upload your code and go. Store Data The developer can store data in the cloud as a service easily without needing to administer the databases. Cloud Integration Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers. Built on IBM SoftLayer Runs on top of IBM’s leading infrastructure as a service. A catalog of developer friendly APIs (IBM & third party) with mobile SDKs, that can be composed into new and existing mobile apps. Configure and manage through the BlueMix portal. API Catalog Web Data Big Data & Analytics Inte- gration …and more Categories
- 16. © 2015 IBM Corporation16 First The MobileFirst Pla^orm is integrated into IBM Bluemix Cloud Services Mobile Applica>on Security Mobile Data Mobile Quality Assurance Embeddable Analy>cs Cloudant NoSQL DB Cloud Integra>on Rules Workflow Cloud Storage for mobile data management Security to prevent unauthorized access to data IntegraGon Connect with APIs & Systems of Record Workflow to automate next acGons AnalyGcs for reporGng and insight
- 17. © 2015 IBM Corporation17 First A closer look at the Bluemix mobile specific services… Push Create and schedule push notifications for iOS and Android devices to engage users when they aren’t using the app. User tagging enables the user to select desired push topics. Server-side Code Host mobile and web applications and accelerate development time of server side scripts by leveraging the mobile app template and SDK. Powered by Node.js Mobile Application Security Provides a basic app security framework - enabling the developer to block access to apps on specific devices. Mobile Data Enhance your mobile apps through simple to use SDKs to save shared data in a scalable, managed database as a service. Powered by Cloudant. Mobile Quality Assurance Instrument apps to capture tester and live-user experiences, including context- aware crash log and in-app bug reports, in-app user feedback and insightful and metrics. Shared Mobile Backend with Data and Security (SDKs for iOS, Android and JavaScript) Promote customer engagement, quality, and feedback AppScan Mobile Analyzer brings the power of AppScan to Android mobile applications, identifying security issues in your mobile apps, to help you ensure that they are not vulnerable to malware.
- 18. © 2015 IBM Corporation18 First Provide a flexible mobile data layer § Distributed NoSQL “Data Layer” § Available as a fully-‐managed DBaaS, or managed by you on-‐premises § Transac>onal JSON “document” database with RESTful API § Spreads data across data centers & devices for scale & HA § Ideal for apps that require: - Massive, elas>c scalability - High availability - Geo-‐loca>on services - Full-‐text search - Occasionally connected users Build More. Grow More. Sleep More.
- 19. © 2015 IBM Corporation19 First IBM MobileFirst is con>nually evolving Efficiently build, secure, and con>nuously deliver quality mobile apps that deliver value for customers or employees § Cross-‐pla^orm or na>ve-‐only § Essen>al back-‐end infrastructure for a mobile app § One pla^orm – Get it your way: cloud; on premise; iOS edi>on Seamlessly secure and manage your devices, applica>ons, content and transac>ons § Advanced mobile management § Secure produc>vity suite § Secure gateway access § Secure document sharing § Advanced threat protec>on and preven>on Understand, engage and enhance mobile customer interac>ons § Push no>fica>on and mobile campaign management § Mobile customer experience analy>cs, and digital analy>cs § Intelligent loca>on detec>on § Mobile store and commerce IBM MobileFirst PlaNorm IBM MobileFirst Protect IBM ExperienceOne
- 20. © 2015 IBM Corporation20 First IBM MobileFirst Protect: One security and management pla^orm for all your mobile assets Secure mobile containers Seamless enterprise access Secure content collaboraGon Comprehensive mobile management
- 21. © 2015 IBM Corporation21 First Gain complete mobile visibility to opGmize the mobile customer experience Engage each customer in a real-‐Gme dialogue that builds on past and current behavior Create a highly effecGve, device-‐ opGmized shopping experience IBM ExperienceOne: Delivering the customer insights and experiences that differen>ate you
- 22. © 2015 IBM Corporation22 First Build a stronger go-to-market presence • Gain visibility and generate demand on a global scale • Exploit the market pull of the industry’s largest IT solution vendor 4 Secure your share of new opportunities • Generate revenue from identifying, influencing or selling • Combine mobile with industry, cloud, social & analytic capabilities 3 Meet your customer’s needs with the broadest mobile capabilities • Build apps, optimize for mobile, engage customers & transform business • Various entry points to address multiple buyers – CxO, IT and LoB 1 Benefit from our significant investment in mobile • Utilize our market leading offerings • Focus on your core business, not building everything yourself 2 Why partner with IBM?
- 23. © 2015 IBM Corporation23 First Ways to get started with IBM MobileFirst Evaluate software and build skills • Visit ibm.com/developerworks/mobile2! 3! Deepen your knowledge • Visit the PartnerWorld Mobile Academy 1! Learn how you can grow your business • Visit ibm.com/partnerworld/mobilefirst