IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
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The document discusses IBM's MobileFirst approach and portfolio. It highlights key mobile trends including increased mobile commerce and social networking. It outlines challenges for developing mobile solutions, such as supporting multiple platforms and devices. The document then summarizes IBM's MobileFirst offerings including analytics, security, management tools and industry solutions. It provides an overview of IBM's recommended journey for clients to embark on a mobile strategy, including workshops, pilots and full implementation. Finally, it shares two customer case studies about developing mobile apps for sales support and product configuration.
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
- 1. © 2013 IBM Corporation IBM MobileFirst and Case Studies Frank Mueller IT Architect, IBM Software Services for Mobile 07. Mai 2013
- 2. © 2013 IBM Corporation Agenda • Key Mobile Trends • Challenges for MobileFirst Solutions • The IBM MobileFirst Journey & Enterprise Blueprint • Customer Case Studies
- 3. © 2013 IBM Corporation Key Mobile Trends • Mobile Search • By 2014 half of Google’s searches will be on mobile devices, AdWords went all-in already • Build search experience around mobile devices to “act” upon results, e.g. make call, buy ticket • Cloud Based Mobile Services • Seamless access, device agnostic • According to Gartner 1/3 of consumers' digital content will be in the cloud by 2016 • Mobile Commerce (Business to “Person”) • Unique mobile features such as “check in” to stores, campaigns, adding to shopping cart, … • Social Networking • Fastest growing consumer mobile app category, becoming portals, transit hubs and cloud storage • Mobile Payment • NFC based payment, likely not until 2014 due to ease-of-use and ease-of-implementation barriers • Further Context & Location aware services • “Map Wars” - Google maps, Bing maps, Apple maps • Augmented Reality / Object Recognition • Google Project Glass, HUD displays, … • Search, entertainment and productivity functionality • Bio-Sensors • Health and sports applications, analytics, …
- 4. © 2013 IBM Corporation Adding Mobile Apps Just Isn’t Enough • Mobile as a first choice – overall solution needs to be optimized to the needs of mobile users • Just implementing a mobile app isn’t enough • Requires specific user experience and usability • A different set of security measures are required for securing mobile applications • Requires secure, reliable and scalable integration into your business processes & services • Vast number of form factors and devices across multiple platforms and licensing conditions & terms require specific development, testing, deployment and lifecycle management solutions App Security Maintenance Deployment Integration Process … Management Skills
- 5. © 2013 IBM Corporation Key mobile development and delivery challenges • Highly fragmented set of … • Platforms and devices • Languages, APIs, and tools • Native programming models not portable across platforms Delivering for multiple platforms • Higher frequency of releases and updates • Added pressure on teams to deliver on time and with quality Accelerated time to market requirements • Existing services typically need to be adapted, extended and scaled for mobile • Enterprise wireless networks are running out of bandwidth to accommodate employee devices Connecting apps and mobile users with existing enterprise systems • High quality user experience is a requirement • Quality influenced as much by design as it is by function Consumerization of IT and need to deliver high quality apps
- 6. © 2013 IBM Corporation IBM MobileFirst Offering Portfolio AnalyticsSecurityManagement IBM & Partner Applications Application Platform and Data Services Bankin g Insuranc e Transpo rt Teleco m Governme nt Industry Solutions Healthca re Retail Automotiv e Application & Data Platform Strategy&DesignServices Development&IntegrationServices Cloud & Managed Services Devices Network Servers
- 7. © 2013 IBM Corporation Your MobileFirst Approach & Journey • Embracing a mobile first strategy means considering the Mobile channel as the first channel in a multi-channel strategy (mobile, desktop, web or other channels) • How can you best leverage IBM’s MobileFirst portfolio and expertise to implement your mobile first strategy? Embark on a journey with us, your MobileFirst Journey − And rest assured we are not taking you to America if Asia is what you are heading towards… Copyright St. Catherine’s Primary School
- 8. © 2013 IBM Corporation IBM MobileFirst Journey – Recommended First Steps On Ramp to Mobile Workshop On Ramp to Mobile Workshop Mobile Discovery Workshop Mobile Discovery Workshop Mobile Architecture Workshop Mobile Architecture Workshop Mobile Quick Win Pilot (QWP) Mobile Quick Win Pilot (QWP) •Understand existing mobile vision and pain points •Position IBM industry knowledge and MobileFirst capabilities •Define Mobile Journey next steps •Understand existing mobile vision and pain points •Position IBM industry knowledge and MobileFirst capabilities •Define Mobile Journey next steps • Discover business goals and mobile requirements • Identify mobile scenarios and use cases • Map to IBM MobileFirst solution portfolio • Analyze key business and technical aspects of solution design and Architecture • Define Implementation Roadmap • Discover business goals and mobile requirements • Identify mobile scenarios and use cases • Map to IBM MobileFirst solution portfolio • Analyze key business and technical aspects of solution design and Architecture • Define Implementation Roadmap • Review existing Technical Environment • Capture functional and non-functional requirements for a given mobile scenario • Capture user interface and user experience requirements • Create functional and infrastructure solution design and architecture • Define an actionable implementation plan • Review existing Technical Environment • Capture functional and non-functional requirements for a given mobile scenario • Capture user interface and user experience requirements • Create functional and infrastructure solution design and architecture • Define an actionable implementation plan • Accelerate adoption by delivering a tangible mobile solution to the business in 10 weeks or less • Well defined scope to progress quickly • Iterative solution delivery approach including iteration demos • Implement mobile solution • Deploy solution to pilot users • Recommend next steps towards Full MobileFirst implementation • Accelerate adoption by delivering a tangible mobile solution to the business in 10 weeks or less • Well defined scope to progress quickly • Iterative solution delivery approach including iteration demos • Implement mobile solution • Deploy solution to pilot users • Recommend next steps towards Full MobileFirst implementation MobileFirst Full Solution Implementation MobileFirst Full Solution Implementation
- 9. © 2013 IBM Corporation IBM MobileFirst Enterprise Blueprint A Guideline to Defining Your Optimized MobileFirst Strategy Scenario based Discovery and Architecture Definition, Leading to an Optimized Mobile Strategy Mobile Device Selection ... Management Manage mobile devices and applications Relevant Mobile Scenarios Business Scenarios - B2C, B2E, B2B, M2M – Industries – Target User Groups Mobile Transformatio n Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Mobile Infrastructure Deploy and operate on-premise, Cloud, Managed Services Mobile Application & Data Platform Build, test and maintain mobile applications Connect to backend services and data in support of mobile Security Secure my mobile applications and business Analytics Optimize my mobile applications and business
- 10. © 2013 IBM Corporation IBM Mobile Portfolio What are the mobile products we use?
- 11. © 2013 IBM Corporation IBM Worklight V5.0.x EnterpriseBackendSystems& CloudServices Worklight Server User authentication and mobile trust Mashups and service composition JSON Translation Adapter Library for backend connectivity StatsAggregation Unified Push Notifications Client-Side App Resources Direct Update Mobile Web Apps Device Runtime Cross-Platform Compatibility Layer Encrypted and Syncable Storage Runtime Skinning Server Integration Framework Reporting for Statistics and Diagnostics ApplicationCodeApplicationCode HTML5, Hybrid, and Native Coding Optimization Framework Integrated Device SDKs 3rd Party Library Integration Worklight Studio Worklight Console Push /SMS Management Reporting and Analytics App Version Management Worklight Application Center Development Team Provisioning App Feedback Management Enterprise App Provisioning and Governance Blackberry Android iOS Windows Phone Java ME Windows 8 SDKs Mobile Web Desktop Web
- 12. © 2013 IBM Corporation IBM’s unique value for mobile development Mobile Application Platform Application Lifecycle Management IBM provides the only comprehensive mobile development solution currently in the market combining a mobile application platform, construction tools, and lifecycle management Test DevelopmentBusiness Open Lifecycle Integration Platform Traceability across the entire development lifecycle Design Code Test Deploy Construct, debug, and test mobile UIs IBM Worklight Rational Solution for Collaborative Lifecycle Management
- 13. © 2013 IBM Corporation1313 Example: Integrated view on Requirements, Development, Test cycle Developers understand the business needs and test effort Developers understand the business needs and test effort Testers understand Sprint Plans and business expectations Testers understand Sprint Plans and business expectations Requirements owners clarify the business needs in a collection Requirements owners clarify the business needs in a collection No wasted effort – development is qualitative and aligned to the agreed upon requirements at the right time Quality Assured – test teams know exactly what requirements and functionality have and haven’t been tested Whole team buy-in improves team trust, efficiency and focus 13
- 14. © 2013 IBM Corporation Design & Develop Obtain Insight Manage Deploy Instrument Integrate Test Scan & Certify The IBM Mobile Enterprise Development Lifecycle The industry’s most complete mobile software ecosystem Industrialize IBM Mobile Development Lifecycle Solution • IBM Tealeaf • IBM Rational Test Workbench • IBM Worklight • IBM Cast Iron • IBM WebSphere MQTT • IBM Worklight • IBM Rational Test Workbench • IBM AppScan• IBM Worklight • IBM EndPoint Manager • IBM Tealeaf • IBM Mobile Development Lifecycle Solution • IBM Worklight • IBM Mobile Development Lifecycle Solution • IBM Exceptional Web Experience
- 15. © 2013 IBM Corporation CUSTOMER Case Studies
- 16. © 2013 IBM Corporation Challenges Existing sales support tools based on print or web media only. Not intuitive and sometimes not suitable for vast portfolio of complex products Lack of cross- and upsell opportunities and facilitation of order entries via existing channels Offline usage in combination with appealing user experience and navigation Limited project budget to realize initial proof point Solution Cloud based IBM Worklight Quick Win Pilot implementing a cross-platform tablet application Visually appealing, on- and offline capable, interactive product catalog app Flexible navigation of product portfolio by categories such as product, industry or channel Benefits Cost effective proof point for envisioned mobile strategy Baseline for integration into order entry and tendering process Cloud-based Worklight Quick Win Pilot to deliver an interactive, visually appealing product catalog sales support app for Android tablets and iPad ABB Power Product Division, Switzerland Common Configuration Mobile Platform
- 17. © 2013 IBM Corporation Smart Automation Cockpit Mobile Configuration of Doors and Windows for Integrated Building Automation “An intuitive and flexible app for configuration, automation, surveillance and operation of automatic windows and doors.” Challenges Configuration and control of automated windows, sliding doors and revolving doors A revolving door has 100+ parameters Existing solution needed a connected PC or a handheld device with a small cryptic, alpha- numeric LCD display for configuration Solution Integration via a dedicated Gateway to support controlling parameters of windows and doors Mobile configuration tool for all products Supports iPad, iPhone, Android phones, Android tablets and Web browser Touch and gesture control to set all parameters Sophisticated automation of automated products using a graphical touch interface Intuitive and flexible configuration of custom dashboards Benefits Technician can use his own mobile device to install and configure automatic doors and windows Remote control and operation of windows and doors using a smartphone
- 18. © 2013 IBM Corporation Vehicle Sales Tool Point-of-Sales Support for Car Dealers “Standardization and allocation of pre-configured vehicles can simplify the sales process. New technologies like tablet PCs will support the sales representative conducting sales conversations. Challenges High complexity of current sales processes due to high product and model variety Increasing importance of leasing- and service contract business Customers visit dealer later in the bying cycle Solution Profiling of pot. vehicles based on typical usage and technical criteria Integrated and continuous leasing and service contract calculation Context-sensitive access to multimedia product information Benefits Simplified sales process and direct integration of the end customer without a „laptop barrier“ between seller and customer Seamless downstream product integration Personalized sales process for well-informed customer
- 19. © 2013 IBM Corporation Frank Müller Software Services for Mobile IBM Deutschland R&D Schönaicher Strasse 220 71032 Böblingen Tel +49-175-4330401 mueller.frank@de.ibm.com