Bluemix summary
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This document introduces IBM Bluemix, IBM's cloud platform. It provides an integrated development and operations environment for building, deploying, and managing applications with services for DevOps, big data, mobile, security, Internet of Things, and other areas. Bluemix offers various runtimes and frameworks. It allows composing applications from IBM, third-party, and open source services and APIs. Bluemix is designed to enable rapid application development and deployment with automated processes. It also provides integration capabilities and connects securely to on-premises systems.
![8
IBM Software Professional Services
aPersona – Cuts development time exponentially with
cloud-based IBM Bluemix platform capabilities
The transformation: To build and deliver its customized adaptive multi-factor
& 2-factor security applications, aPersona completed multiple time-consuming
setup processes. Using the open source, cloud-based IBM
Bluemix platform, aPersona simply clicks to select and install applications
it needs to speed development, deployment and delivery times.
“[With Bluemix,] I don’t have to worry about
infrastructure. We can spin up a server in 30 seconds.”
—Kelly Sparks, president and chief executive
officer (CEO), aPersona
From hours to 30 seconds
to deploy servers for application
development and deployment
Solution component
• IBM® Bluemix™
SWP14121-USEN-00
Increases focus on code
without the requirements for
time-consuming infrastructure setup
Broadens sales channels
as aPersona’s application is included
in the global IBM Bluemix Catalog](https://image.slidesharecdn.com/bluemixsummaryforcustomers-samgarforth-141022085417-conversion-gate02/85/Bluemix-summary-8-320.jpg)
![10
IBM Software Retail
eyeQ – Accelerates development and delivery with open
source, cloud-based IBM Bluemix platform
The transformation: eyeQ needed a cloud-platform that reduced IT
infrastructure management time. The easy-to-deploy, cloud-based IBM
Bluemix platform eliminated infrastructure maintenance and transformed
eyeQ’s solution design capabilities. Using the platform’s plethora of IBM,
open source and third-party tools, developers quickly respond to client
needs for the growing business.
“[With the Bluemix platform], the hours previously
spent on IT support are focused on the development
of our product.”
—Michael Garel, chief executive officer, eyeQ
Speeds development
with a resource-rich IBM® Bluemix™
catalog of apps, application
programming interfaces (APIs) and
software development kits (SDKs)
Solution component
• IBM® Bluemix™
SWP14114USEN-00
Reduces time to market
because developers focus on coding
instead of infrastructure maintenance
Promotes rapid growth
and gives the small IT team flexibility
to adapt to new client deliverables](https://image.slidesharecdn.com/bluemixsummaryforcustomers-samgarforth-141022085417-conversion-gate02/85/Bluemix-summary-10-320.jpg)
Bluemix summary
- 1. © 2014 IBM Corporation IBM Bluemix Introduction Sam Garforth Cloud Architect @SamJGarforth
- 2. IBM Bluemix Integrated Lifecycle Service Management IBM UrbanCode Deploy Service Management Portfolio OSLC IBM Cloud Orchestrator IBM Platform Computing TOSCA Public | Shared | Dedicated | Private | Traditional IBM’s Cloud Portfolio OAuth Optimized Hybrid Infrastructure as a Service DevOps Services
- 3. Introducing IBM Bluemix IBM Bluemix Check In Code Check In Code Create & Manage Services Web IDE (Eclipse Orion) Eclipse IDE Application Composition Environment Explore Services Explore Services Test/Run Test/Run node java ruby Worklight WebSphere Liberty 3 © 2014 IBM Corporation 3 IBM initiative to develop an open Cloud Operating Environment IBM and partner cloud services Integrated DevOps with both Browser and Eclipse-based tools Services Lifecycle Management (JazzHub) Application Runtime Runtimes & Frameworks Middleware Application Data Operational Mobile External
- 4. 4 Bluemix, IBM’s Cloud Platform About Bluemix Bluemix services include: • Run apps in any Compose applications from a rich library of IBM, 3rd party and open source runtimes, services and APIs. Deploy and scale new applications and services with infrastructure services from IBM SoftLayer. • DevOps • Big Data • Mobile • Cloud Integration • Security • Internet of Things • Watson • Database • Web and application language • Built on open standards • Integration services to systems of record • Designed for mobile • Provides DevOps services Bluemix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new applications, embrace DevOps and extend existing IT investments with cloud integration services. By connecting securely to on-prem infrastructure, organizations can extend their existing investments.
- 5. DevOps Services - Software Development in the Cloud • Easy Access - Get started for free. With Git hosting and the built-in Web IDE, it's zero to code in seconds. • Code Now - Use the built-in Web IDE, Eclipse, Visual Studio, or your tool of choice. • Automated Deployment - Auto-deploy your applications to IBM's cloud platform, Bluemix. • Team Collaboration - Share your work and collaborate through expert tools for Agile Development. 5 © 2014 IBM Corporation
- 6. 6 Global footprint Amsterdam IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation New York City Washington D.C. Global Internet Exchanges & Peering India China Tokyo Hong Kong Singapore Melbourne Seattle San Jose Los Angeles Denver Mexico City Chicago Dallas Houston Toronto Montreal BRAZIL Miami London Frankfurt Paris Sydney Atlanta DATA CENTER & NETWORK POINT OF PRESENCE NETWORK POINT OF PRESENCE
- 7. Bluemix Public References Company Overview Industry Benefit Collateral eyeQ www.eyeqinsights.com Focuses on enabling bringing the digital experience of a website into a physical retail store. Retail Reduction of operations costs by 30% - focusing on apps and code, not infrastructure Video Reference MyMenu www.themymenu.com Startup focusing on delivering mobile ordering and restaurant analytics to restaurant chains Distribution MQA – reduced defect resolution time by up to 300% Mobile push – allowed customer to avoid writing custom code. Video Reference DataSkill www.dataskill.com ISV focused on delivering medical record natural language processing Healthcare Increases time to market for new customer delivery by 35% Reference Vivocha www.vivocha.com Provides APIs for delivering online commerce chat and interaction with end users and CSRs. Retail, Distribution Reduction of operations expense and increased productivity through abstraction from IaaS Reference Apersona www.apersona.com Multi factor authentication API Technology Able to deploy a new customer faster. 2 days to 30 minutes. Reference Synchrony Systems and Bay Area Rapid Transit www.bart.gov Public transportation with mobile application built by a business partner Travel and Transportation Government From zero to implementing a mobile app from a database on premise in 15 days Video (20 mins in) GameStop www.gamestop.com $9B retail provider of new and used video games Retail Selected IBM as a strategic partner for building engaging apps Press Release 7 © 2014 IBM Corporation
- 8. 8 IBM Software Professional Services aPersona – Cuts development time exponentially with cloud-based IBM Bluemix platform capabilities The transformation: To build and deliver its customized adaptive multi-factor & 2-factor security applications, aPersona completed multiple time-consuming setup processes. Using the open source, cloud-based IBM Bluemix platform, aPersona simply clicks to select and install applications it needs to speed development, deployment and delivery times. “[With Bluemix,] I don’t have to worry about infrastructure. We can spin up a server in 30 seconds.” —Kelly Sparks, president and chief executive officer (CEO), aPersona From hours to 30 seconds to deploy servers for application development and deployment Solution component • IBM® Bluemix™ SWP14121-USEN-00 Increases focus on code without the requirements for time-consuming infrastructure setup Broadens sales channels as aPersona’s application is included in the global IBM Bluemix Catalog
- 9. 9 IBM Software Media and Entertainment BYTE – The IBM BlueMix environment delivers scalable, cost-effective DevOps capabilities The transformation: The robust framework, runtime and services tools available through the IBM BlueMix environment help BYTE developers quickly modify the company’s app when needed, as well as prototype and test new solutions and manage restaurant-specific data-reporting tools. “I don’t have to be super technical… .This platform allows us to do real-time innovation.” —Mike Little, chief executive officer, BYTE Decreases complexity with a scalable, plug-and-play DevOps environment Solution components • IBM® BlueMix™ • IBM SmartCloud® • IBM Mobile Quality Assurance Document number if slide is posted in MAM Speeds time to market with cloud-based infrastructure and services capabilities Reduces capital expense using a plethora of readily available applications and services
- 10. 10 IBM Software Retail eyeQ – Accelerates development and delivery with open source, cloud-based IBM Bluemix platform The transformation: eyeQ needed a cloud-platform that reduced IT infrastructure management time. The easy-to-deploy, cloud-based IBM Bluemix platform eliminated infrastructure maintenance and transformed eyeQ’s solution design capabilities. Using the platform’s plethora of IBM, open source and third-party tools, developers quickly respond to client needs for the growing business. “[With the Bluemix platform], the hours previously spent on IT support are focused on the development of our product.” —Michael Garel, chief executive officer, eyeQ Speeds development with a resource-rich IBM® Bluemix™ catalog of apps, application programming interfaces (APIs) and software development kits (SDKs) Solution component • IBM® Bluemix™ SWP14114USEN-00 Reduces time to market because developers focus on coding instead of infrastructure maintenance Promotes rapid growth and gives the small IT team flexibility to adapt to new client deliverables
- 11. 11 IBM Software Professional Services Vivocha–Creates and deploys sales-generating tools 90 percent faster with the IBM Bluemix platform The transformation: As a new company, Vivocha could not afford to spend 3 – 6 months developing and deploying solutions for its online retail customer base. With the resource-rich, flexible IBM® Bluemix™ platform, its developers use open source tools to analyze and deploy tailored customer solutions using the cloud, helping close consumer sales.. “Bluemix is a good platform to quickly and efficiently experiment and test new rules and formulas.” —Federico Pinna, chief technology officer (CTO) and cofounder, Vivocha S.p.A. 90% improvement in new solution deployment time using cloud-based infrastructure Solution component • IBM® Bluemix™ Document number if slide is posted in MAM 10% – 25% increase in online transactions completed with timely, targeted customer contact Offers fun and flexibility That encourages developers to experiment and create new solutions
- 12. Business Model Overview Friction free adoption for developers - 30 day trial – designed to allow testing of an entire application on the platform - Free tier for every service – encourages experimentation of new services for applications already running on Bluemix Multiple Commitment Models - Pay as you go – optimized for flexibility, no term commitment - Subscription – term based optimized for cost. Discounted from pay as you go rates Fully self service - Zero to coding in < 5 minutes - Credit card over the web - Supported by inside and field sales – PO and ELA inclusion 12 © 2014 IBM Corporation
- 13. 13 Pay as you go pricing Brand June GA Services Preliminary / Proposed Prices (Pay as you Go) Free Allotment Competitor Price AIM 7 1. Cloud Integration (Derived from CastIron) 2. Liberty for Java 3. Node.js(with mobile app template) 4. Data Cache 5. Session Cache 6. Push 7. Application Auto- Scaling 1. $150/endpoint/month with maximum charge of $750/month 2. $0.07 per GB per Hr 3. $0.07 per GB per Hr 4. $55 1GB, $155 5GB, $505 25GB per month 5. $55 1GB, $155 5GB, $505 25GB per month 6. $20.00 per million pushes 7. Free version 1. 5 simple endpoints 2. 175 GB hr 3. 175 GB hr 4. 50 MB Instance 5. 50 MB Instance 6. 1 million pushes 1. No direct competitor for level of service being provided 2. $0.03 (Pivotal) - $0.10 per GB per Hr (Heroku) 3. $0.03 (Pivotal) - $0.10 per GB per Hr (Heroku) 4. $53/GB per month (Amazon) / $110/GB per month (Azure) 5. $53/GB per month (Amazon) / $110/GB per month (Azure) 6. $1.00 per million pushes (Amazon), $40 per million (Azure), $50 per million (Parse) 7. Provided free by competitors CPS 1 1. Open Source Runtimes 1. $0.07 per GB per Hr 1. n/a 1. $0.025 (Azure) - $0.10 (Heroku) per GB per Hr IM 5 1. Analytics Warehouse 2. Mobile Data 3. SQL Database 4. Cloudant NoSQ Database 5. Time Series Database Outbound Data 1. $50.00 per instance per month, 10 GB max 2. $1.00 per GB per month, $0.15/0.03 per 1K heavy/light API calls 3. $30 per instance per month, 10 GB max 4. $1.00 per GB month, $0.15/0.03 per 1K heavy/light API calls 5. $50.00 per instance per month, 10 GB max Free to customer 1. 1 GB instance 2. 1 GB; 1 Million API calls 3. 2GB instance, TBD transactions 4. 2GB, 50K light, 10K heavy 5. 1 GB instance 1. $2.77/hr ($2000/month) for 60GB cap (HANA) 2. n/a 3. Azure $45.96 for 10GB cap. $14.96 for 2GB 4. Cloudant standalone: $1 per GB of data volume, $0.015 per 100 write, $0.015 per 500 reads 5. $50/month, limit 250 series (Heroku Tempo DB) $0.11 / GB (Azure), $0.12 - $0.20 / GB (AWS) Rational 6 1. Mobile Quality Assurance 2. Git Hosting 3. Web IDE 4. Continuous Integration 5. Continuous Delivery Pipeline 6. Planning & Tracking #2,3,6 Bluemix DevOps 1. $199 per app-platform (incl. 100 devices). $0.02 per addressable device 2. Free version 3. Free version 4. $0.05 per minute 5. $50.00 per application instance 6. $15 per user per app 1. 1 app up to 3 devices 2. n/a 3. n/a 4. 60 minutes 5. 2 application instance 6. Public projects 1. $30-$300/month (Hockey App), $100- $600/App/Month(Critercism) 2. n/a 3. n/a 4. $0.05 per minute, 60 free (MSFT VS Online) 5. n/a 6. $2-$6/month (Jira); $35/user/month (Rally) $20-$60/user/mo (MSFT VS Online) C&SI 2 1. Monitoring and Analytics (including Log Analysis) 2. Mobile Application 1. Free version 2. Free version 1. Availability & perf. Dashboard 2. n/a 1. New Relic on Pivotal ($0.03/GB/Hr), New Relic on Heroku tiered pricing approx $20/monthly avg dyno 2. $0.75 per device per month (Airwatch)
- 14. 14 Sam Garforth @SamJGarforth Cloud Architect sgarforth@uk.ibm.com