eTailing India Workshop - Retail Track- IBM Presentation
0 likes366 views
This document discusses how cloud computing is enabling transformation across various industries like banking, healthcare, and retail. It notes that cloud is at the center of forces like data, mobile, connected things, and social that are driving this change. The document then provides examples of how cloud computing from IBM SoftLayer can address business needs like workload migration, scalability, and security. It highlights SoftLayer's flexibility, performance, and automation. Finally, the document shares two customer stories where SoftLayer infrastructure helped provide the scalability, uptime, and support needed for high-traffic online services.
eTailing India Workshop - Retail Track- IBM Presentation
- 1. Cloud for Business Sanjay Siboo Country Manager, Cloud Services OM&D Global Technology Services IBM India/South Asia Feb 26th, 2015
- 2. © 2015 International Business Machines Corporation IBM Confidential We are in an era of dramatic industry innovation & transformation Banking • Mobile banking • Continuous app delivery • Aggregated customer insight Saving children’s lives with global social learning 250% improvement in conversion rate from shopper to customer Reinventing the mobile banking experience Healthcare • Collaboration improved outcomes • Point of care insight • Patient mobile engagement Retail • Insight for targeted campaigns • Rich shopping experience • Personalized mobile engagement
- 3. © 2015 International Business Machines Corporation IBM Confidential Cloud is at the nexus of forces enabling this change Data Put to work in the cloud as the new basis of competitive advantage Mobile The activation point to engage customers in context using cloud-based services 1 Trillion The average mobile phone user checks their phone 150 Times Per Day Connected things on the planet generating data by 2015 72% of business leaders say cloud will be extremely important to their business success by 2016 CloudGives organizations of all sizes the ability to innovate at speed Social Revolutionize customer touch points with cloud-based social media Social connections occur daily 2 Billion
- 4. © 2015 International Business Machines Corporation IBM Confidential Your workloads? New mobile application Big data/analytics environment to integrate multiple data sources Legacy app migration to cloud QA environment Medium workload Apps to leverage legacy data Your concerns? Regulatory environment? High performance? Predictable costs? Ability to control, manage, secure, and view resources? Tailored to specific needs, yet automated? Ease of transition to cloud? Scalability? Your goals? Speed to market Lower costs, and price for performance CapEx to OpEx Simplified management of cloud resources Superior price/performance Cost predictability Tailor to your workload Extensive API for automation Used in regulated industries Complete visibility Locate assets exactly where needed All assets managed from one pane Private inter-DC transfer Transition ease with bare metal options What do you need the cloud for?
- 5. © 2015 International Business Machines Corporation IBM Confidential Typical eCommerce Offerings ENDUSECASES WEB DEVELOPMENT INDIVIDUAL SELLER SMALL/ MEDIUM BUSINESS LARGE BUSINESS MANUFACTURERS Web Server(s) • Fast Page Loads; Backend Network; Scalable Database Server(s) • High CPU; Fast Local Storage; DR Options; Automated Backup Multi-tenant Firewall • Low price access to enterprise grade devices Load Balancer • Rapid high availability deployment
- 6. © 2015 International Business Machines Corporation IBM Confidential More than 120,000 devices managed for 21,000 customers in 140 countries Predictable Performance, services & costs Speed of deployment Servers in minutes and hours Automation: Supporting bursts Hundreds of configuration options to Support Initial Quantum Retail Deployment and Future SaaS More than 130 million online game players are playing games running on SoftLayer More than 22 million domains hosted—roughly one domain for every person in the 10 largest U.S. cities Why IBM SoftLayer for your infrastructure needs?
- 7. © 2015 International Business Machines Corporation IBM Confidential SoftLayer Stands Apart All resources are virtualized All resources are shared Cloud providers and many in the market make some core assumptions that mandate that… With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases … virtualization is a choice with a flexible set of options … resources can be shared, dedicated or mixed. …you as a customer make the ultimate choice Softlayer 8,928 VM/Machine options possible based on independent selection of option 16 options 1x2 GHz core to 16x2 GHz cores of CPU 18 options 1 GB to 16 GB, 32 GB, 48 GB of RAM 31 options 25 GB to 2 TB of Storage
- 8. © 2015 International Business Machines Corporation IBM Confidential Cloud in Action: One of world’s leading hotel price comparison search engines selects SoftLayer as its IaaS provider and chose a complete range of products which enabled the company to use several thousand cores of processing power provided by the SoftLayer servers SolutionNeed Benefit • The Customer site collects and presents more than 2,500,000 real-time international hotel deals from a database of 235,000 hotels in 225 countries. • More than 6.5 million users visit their site each month to compare prices and make reservations. • Its multi-threaded application architecture collects and processes data from a large number of sources, all in real- time. • The customer required a complex infrastructure solution. • The customer needed an infrastructure-as-service (IaaS) provider to provide flexibility, scalability, and great customer service to power its high-end online service. • SoftLayer provisioned the high-end servers in hours and allowed the customer to manage its servers directly through its industry-leading Customer Portal • Provided a complete range of products including load balancers, on-demand virtual server instances, and redundant iSCSI storage • A solution flexible enough to scale with changing demand cycles • A robust infrastructure managed through SoftLayer which allowed the customer to retain the advantage of allowing its developers and management to focus on the business’ core competencies. • Availability of newest technologies like scalable cloud computing, solid-state drives (SSD) and Nehalem X processes
- 9. © 2015 International Business Machines Corporation IBM Confidential Cloud in Action: One of the largest ticketing sites in Indonesia selects SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent performance, and reliable support to ensure site uptime and a smooth end-user experience. SolutionNeed Benefit • The Customer allows users to purchase tickets for entertainment events, such as concerts and movies, book hotel rooms and make airline reservations for both domestic and international carriers. • The customer needed a reliable security and uptime from a hosting provider as the site accepts international and local payment gateways. • SoftLayer allowed the company to leverage a high-performance network with exceptional uptime, industry leading infrastructure to maintain system integrity and functionality. • Three to four times more CPU and memory performance compared to previous configuration. • The stable and high- performance infrastructure provided by SoftLayer improved the ability to deliver a flawless user experience for its customers. • With its new technological strengths provided by SoftLayer infrastructure, the customer has also been able to grow its business substantially utilizing a large network of partners and resellers.
- 10. © 2015 International Business Machines Corporation IBM Confidential Thank You 10